Podcasts are this generation’s radio. Podcasting offers on-demand shows, free information, and huge marketing opportunities that all benefit producers, consumers, and advertisers.
But marketers don’t just benefit from advertising on podcasts — they also benefit from making podcasts.
In this post, we’ll cover how podcasting and SEO work together, why you should use them, and how you can start a podcast for $135.
SEO is in a constant state of flux from one day to the next.
Search is constantly changing with the hundreds of updates that Google implements (from the thousands they test) each year, as well as a number of updates from other search engines like Bing.
So now that we’re in 2016, what are some of the concerns that we, as marketers, have to worry about?
In a lot of ways, we have to keep doing what we’ve been doing — creating great content, promoting our websites, and engaging our visitors.
But we still need to keep an eye on the changes within our industry.
Here are three huge SEO concerns going into 2016.
December 25th is just around the corner. It’s the big wintry holiday of giving gifts, enjoying pine trees, and spending time with your loved ones.
And a huge part of that time is spent watching Christmas movies.
Christmas movies play a major role in Christmas celebrations throughout America. Every year, families across the country sit down to watch their favorite holiday classics.
But what are those favorites? And where are they the most popular?
That’s what we wanted to know when Google released its annual trends report this year. This is what we found.
Google processes about 3 billion queries per day which is part of what makes it such a valuable marketing tool.
But Google’s not the only search engine in the world, and everyone knows that. Google has lots of competitors, and they all have their own share of the search market. For example, Yahoo! has 309 million searches per day and Bing has 134 million.
They’re both still a far cry from 3 billion — that’s not even half a billion between the two of them — but that’s still a lot of potential customers that could come to your business.
Yahoo! and Bing are just two examples, too — search engine users have more alternatives than just those two.
You just have to know what they are so you can target them.
Today, people use Google for practically everything — especially for health issues.
If someone has a rash, an itch, or a strange feeling that they just can’t place, statistics show that most people use Google before consulting an actual doctor.
There could be a lot of reasons for this — like pride, price, or apathy — but a surprising number of those people actually see a doctor about the results they find online.
In the past, looking up your symptoms online might’ve been a sign that you were a hypochondriac. But now, Google accommodates billions of users by providing top-notch, reliable medical information in certain search results.
With that in mind, it’s never been more important for medical businesses to provide world class content to compete for common, high-volume search terms in their field.
There’s an old adage among creatives that what you create never belongs to you — it belongs to your fans.
The thinking is that you may produce something, but your fans are the ones who interact with it, and because there are so many more of them than there are of you, they “own” it, in a sense.
They decide if it’s good or bad, successful or fruitless, smart or dumb. Even if it’s the best idea you’ve ever had, the opinion of an audience can make it seem like the worst.
Surprisingly, you can say pretty much the same exact thing about hashtags.