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What Is Internet Marketing? Your Guide to Internet Marketing in 2024

Internet marketing is a form of marketing that uses the Internet to promote a brand, product, or service via social media, search, email, and other digital channels. It is also known as online marketing, digital marketing, or website marketing.

FAQ about Internet Marketing

Got lingering questions about Internet marketing? We’ve got answers!

Why is Internet marketing important?

Internet marketing is important because it expands a business’s reach and allows them to connect with more leads interested in their business.

The importance of Internet marketing lies in that it best aligns with the way consumers prefer to discover and purchase products and services.

How do I create an Internet marketing strategy?

Internet marketing allows you to communicate your brand’s message to your audience, so when building your Internet marketing strategy, it’s essential to keep your audience and brand in mind.

Use these four steps to help you build your Internet marketing strategy:

1. Identify your Internet marketing goals

The best Internet marketing plan is built around and continuously works towards a set goal. Without something to work towards, your Internet marketing strategies will fail to produce the results you want.

When building an Internet marketing strategy, identify what you want to achieve with your online marketing. Possible goals you could choose from are:

  • Driving traffic to your site
  • Boosting engagement
  • Earning calls
  • Encouraging downloads
  • Gaining subscribers
  • Netting sales
  • Growing followers on social media
  • And more

2. Define your audience

To create a proper Internet marketing strategy, you need to identify your audience first. You want to identify who is interested in your products or services.

Take a look at your typical customer. What attributes define them?

You can document information like:

  • Demographics
  • Socioeconomic status
  • Interests
  • Hobbies
  • Occupation
  • Buying habits
  • And more

Without researching your audience, you run the risk of improperly targeting your audience. You’ll drive less than satisfactory results with your campaigns if you don’t target the right people.

3. Identify the strategies you want to use in your Internet marketing campaign

After you have identified your Internet marketing goal as well as your audience, the next step is to determine which Internet marketing strategies would work best for your business.

You’ll want to use strategies that enable you to reach your target audience. Where is your audience likely to engage with your business? You’ll want to consider what keywords they’re searching or what social platforms they use.

It’s also important to consider your budget, too. You want to ensure you’re investing in strategies that fit within your budget, so you don’t overspend.

4. Monitor your strategies

For Internet marketing strategies to drive the best results, you need to analyze the data from your campaigns.

Online data tracking tools such as Google Analytics can help you keep track of data from your Internet marketing strategy in real-time. This platform is great for SEO and PPC strategies. You can track:

  • How many people visit your site
  • How long they stay on your pages
  • How many people click your ad
  • How many conversions you receive
  • And more

The metrics these tools pull in will help you determine how well your Internet marketing strategy performs.

This data will help you optimize your Internet marketing strategy. By monitoring your campaigns’ performance, you can see what’s working and not working for your business. As a result, you can optimize your tactics to drive better results for your business.

What does an Internet marketing company do?

An Internet marketing company is a firm that helps businesses improve their ROI in their digital marketing efforts.

These companies are adept at Internet marketing strategies and using them together to drive results for their clients and meet their goals.

Do I need Internet marketing for my business?

Yes. Every business will benefit from using Internet marketing.

You can reach more prospects through the channels they prefer with Internet marketing. In addition, it lets you enjoy a better ROI than traditional marketing, because you’re targeting consumers who are interested in what you offer.

Get started with Internet marketing with WebFX

Ready to start building your Internet marketing strategy? If so, WebFX is the Internet marketing agency for you!

We’re a Harrisburg-based digital marketing agency with 28 years of experience helping our clients attain their Internet marketing goals, and we know how to drive real results.

Contact us online or call us at 888-601-5359 to learn more about how WebFX can help you grow your business!