Emily Carter, M.S.Content Delivery Lead
- January 25, 2022
- 7 minute read
- Emily is WebFX’s Content Delivery Lead. She holds an M.S. in digital marketing and leads the FX content team, along with strategy, implementation, and evaluation for WebFX’s key revenue channels. Her work has been featured by Social Media Today, Campaign Monitor, Reader’s Digest, Yahoo, and more. In her free time, she enjoys hiking, road trips, and exploring new cities. Follow her on Twitter @emcarter16 or connect on LinkedIn. @emcarter16
How would you feel if you walked into a party, and the host, standing right by the door, didn’t even say hello? Confused? Unengaged?
Not sure why you came in the first place? That’s exactly how new email subscribers will feel if you don’t send welcome emails.
Welcome emails are the very first emails a person will receive from your company, and they pave the way for developing relationships that encourage them to take the next steps with your company.
In this blog post, we’ll cover seven tips for creating engaging welcome emails that make your subscribers feel valued and drive results for your business. Let’s get started!
Why send welcome emails?
Not sure if welcome emails are right for your company? Take a look at these statistics. On average, welcome emails earn:
- 320% more revenue than promotional emails
- 196% more clicks
- 86% more opens
Welcome emails set the stage for you to develop relationships with new subscribers, and they can drive impressive results for your business. If you want to engage subscribers and boost your open and click rates, sending welcome emails can help.
When should you send welcome emails?
This means that it’s best to send your first welcome email during this timeframe. You may choose to only send one welcome email, or you may send a sequence of emails in a welcome drip campaign.
Either way, you will want to set your first welcome email to send within the first 48 hours after someone subscribes to receive your messages. Some companies prefer to send welcome emails immediately after someone subscribes, while others wait a day.
Ultimately, this decision is up to you, and you can always test out different send times to see what earns the best results for your business.
7 tips for creating winning welcome emails
Want to get the most from your emails? Check out these seven tips for creating welcome emails that drive results for your business.
1. State the value of subscribing in the sign-up form
If you want to create effective emails, you need to start by communicating the value of subscribing to your potential customers. The best place to do so is in your email sign-up forms.
Clearly presenting the value of your emails and what subscribers can expect from you is a great way to encourage more people to sign up to receive your emails. In addition to letting subscribers know what kinds of content they will receive, you’ll also want to tell them how often they should expect to hear from you.
Do you send weekly emails? A monthly newsletter? Let your subscribers know what to expect right off the bat, and be sure to communicate why they should subscribe.
What will they get out of your emails? The Hustle does a great job of using its sign-up form to explain exactly what subscribers will receive (tech and business news) and how often (every morning).
P.S. The Hustle is one of my favorite email newsletters, and it’s always full of the latest biz and tech news, written in a clever, engaging style. So if you’re not subscribed, do yourself a favor and hit that red button!
2. Automate your welcome emails
With email marketing platforms like EmailMarketingFX, you can automate your email strategy and set your welcome emails to send as soon as someone takes a particular action like signing up for your email newsletter or making a purchase.
Since people are most engaged with your brand within 48 hours of signing up for your emails, this is a great way to keep your business at the front of their minds and develop relationships that encourage them to buy.
Automating your welcome emails can also help you streamline your marketing efforts, and it can help you boost your welcome email open rates.
3. Create engaging subject lines
After you get people to sign up for your emails, the next hurdle is getting them to open your messages.
Creating engaging subject lines can help boost your welcome email open rates and encourage people to keep reading to learn more about your business. When creating subject lines, you want to keep them short, sweet, and to the point.
Readers should know what to expect in your messages after reading your subject lines. Don’t overthink it. Your welcome email subject lines can be as simple as “Welcome to our newsletter!” or “Thanks for subscribing!”
And don’t forget the power of A/B testing. Try out two different subject lines and see which one performs best. This will help you earn more opens and give you insight as to what kinds of subject lines your subscribers like best.
Need ideas to test? Explore our resource on sales email subject lines for examples to inspire you.
4. Pay attention to the “From” name
You’ll also want to optimize the sender name in your welcome emails. For example, you can include the name of the person sending the email and the company.
The sender name “Emily at WebFX” is a lot better than [email protected]. Including a specific sender name will let customers know exactly who the email is coming from, and it’s a good idea to add the company name as well.
There are a lot of people named Emily, so adding “Emily at WebFX” will give people a clearer picture of who is trying to reach them. With email platforms like EmailMarketingFX, you can test the “From” name in your welcome emails and see what earns that best results for your business.
5. Personalize your emails
If you want to get people more excited about your welcome emails, you need to personalize them. Personalizing your emails doesn’t have to be complicated. Start by addressing subscribers by their names.
Email marketing platforms, like EmailMarketingFX can help you do this!
You can also take personalization a step further by tailoring the content in your welcome emails to a subscriber’s needs and preferences.
For example, if someone signed up for your emails after reading a guide about social media marketing, go ahead and include some more helpful social media resources in your welcome emails. This is a great way to provide value to subscribers and let them know you understand their interests and goals.
6. Include engaging visuals
Visual elements like images and videos are a great way to engage email subscribers and give them an inside look at your business.
Adding visuals to your welcome emails can get people interested in your business and encourage them to learn more. For example, you could consider filming an email welcome video that introduces people to your brand and helps them learn more about the products or services you offer.
Then, you can include it in your welcome emails. You can also add images that give people an inside look at your business and encourage them to find out more.
7. Optimize for mobile
Finally, you want to optimize your welcome emails for mobile. The majority of people today read emails on mobile devices, so if your emails don’t display well on all devices, you could miss the opportunity to connect with new leads.
With EmailMarketingFX, you can preview how your welcome emails will display on mobile to ensure that everyone has a positive experience viewing your messages, no matter the device they use to open them.
Create emails that convert with WebFX
Emily is WebFX’s Content Delivery Lead. She holds an M.S. in digital marketing and leads the FX content team, along with strategy, implementation, and evaluation for WebFX’s key revenue channels. Her work has been featured by Social Media Today, Campaign Monitor, Reader’s Digest, Yahoo, and more. In her free time, she enjoys hiking, road trips, and exploring new cities. Follow her on Twitter @emcarter16 or connect on LinkedIn.@emcarter16
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