The 20 Best Attribution Tools for Your Marketing Efforts

As a marketer, you probably run a lot of different campaigns. But you don’t want to keep running campaigns that aren’t effective. You only want to keep the campaigns that are actually benefiting your company. The question is, how do you know which campaigns are driving which results?

The answer is that you use marketing attribution software. The best attribution tools are those that allow you to easily identify which campaigns and channels drive which conversions and revenue. That allows you to keep around the effective campaigns and scrap (or reoptimize) the ineffective ones.

So, what are the best attribution tools on the market? On this page, we’ve picked out 20 of the best attribution software options that your business can use. Those options include:

1. MarketingCloudFX
2. Google Analytics
3. Attribution
4. Adobe Analytics
5. Google Ads
6. ActiveCampaign
7. Oktopost
8. Branch
9. Adjust
10. Neustar
11. Terminus
12. C3 Metrics
13. Flowcode
14. Adinton
15. Dreamdata
16. Demandbase
17. CallRail
18. Appsflyer
19. Windsor.ai
20. Onclusive

Here’s a brief overview of each of those tools:

Keep reading to find out more about each of these top attribution software options. Then be sure to subscribe to our email newsletter — Revenue Weekly — for more helpful digital marketing information!

1. MarketingCloudFX

Price: View our pricing

MarketingCloudFX is the first tool on this list, and for good reason. It’s an excellent resource for marketing attribution, allowing you to use different models to determine where your customers are coming from. But it’s also much more than that — it’s a full-fledged piece of marketing software offered by yours truly, WebFX.

2. Google Analytics

Price: Free

Google Analytics is one of the top attribution software options. If you know anything about digital marketing, there’s a good chance you’ve heard of this tool. Hopefully, you even use it. Though Analytics exists primarily to help you track user activity on your website, it’s also great for seeing which marketing channels those users come from when they visit your site — and that’s attribution.

3. Attribution

Price: Contact for pricing

Attribution doesn’t beat around the bush with its name, making it clear exactly what it has to offer. Using this tool, you can determine which campaigns drive which results using a multi-touch attribution model. This platform is particularly useful for affiliate marketing, both for business-to-consumer (B2C) and business-to-business (B2B) marketing.

4. Adobe Analytics

Price: Contact for pricing

Adobe Analytics can do a lot more than just help with marketing attribution. However, that is one thing you can use it for. Using machine learning to track a variety of data points, Adobe can help you see the exact channels your leads go through before they become customers. This is a great option if you already use other Adobe software, like Marketo.

5. Google Ads

Price: Free

Do you use Google Ads for your paid advertising campaigns? If so, you may not have realized that there’s actually an attribution system already built into the tool. Google Ads will help you identify exactly which ads drive each click and conversion, even enabling you to choose different attribution models. Best of all, it’s free.

6. ActiveCampaign

Price: $79+ per month

ActiveCampaign gives you a simple way to see which channels and campaigns drive traffic and conversions on your website. In that sense, it’s similar to Google Analytics. Better yet, ActiveCampaign can also automatically create attribute values for users when they take certain actions on your site.

7. Oktopost

Price: $123+ per month

Oktopost is another of the best attribution tools on the market. That’s because it’s designed for a very specific use: Tracking social media marketing campaigns for B2B companies. You can see which social media posts your leads engaged with, helping you see which type of social content is the most popular and effective.

8. Branch

Price: Contact for pricing

Branch is another of the best attribution software options out there, enabling you to connect a variety of different customer touchpoints to the results they drive across many different channels. It can do this even in cases where it doesn’t have access to any universal customer ID, and it presents its data in organized dashboards.

9. Adjust

Price: Contact for pricing

Another top attribution tool is Adjust, which is designed specifically for mobile ads. You can see exactly which mobile ads drive which results, and the tool is compatible with thousands of different ad partners. Plus, this platform has an anti-fraud system built in to make sure no one fudges any interaction with your ads to skew your data.

10. Neustar

Price: Contact for pricing

Neustar stands out on this list because it doesn’t just help you track the results of your online marketing campaigns. It can also help you with your offline campaigns. Both types of marketing can benefit from attribution modeling, and Neustar offers exactly that. It’s particularly useful for tracking omnichannel campaigns.

11. Terminus

Price: Contact for pricing

Terminus isn’t exactly a marketing attribution platform per se — it’s actually an account-based marketing (ABM) tool designed to help you target your marketing to specific prospects. However, you can use the analytics section of the tool to see which campaigns contribute the most to your revenue.

12. C3 Metrics

Price: Contact for pricing

C3 Metrics is a top attribution tool that’s ideal for enterprise advertising attribution. You can track the results of your advertising across multiple devices and platforms and then attribute those results to specific ad campaigns. Plus, C3 takes external factors (like industry trends and competitors) into account when creating that attribution.

13. Flowcode

Price: $5+ per month

Flowcode is one of the simpler attribution tools on this list. It focuses specifically on QR code marketing attribution, which makes it easy to see where customers come from. All the tool has to do is use different QR codes for different campaigns, and then identify which QR code each customer used! You can also use Flowcode to create landing pages for mobile.

14. Adinton

Price: Contact for pricing

Adinton isn’t just a marketing attribution tool — it’s an overall marketing optimization platform that can help you with things like predictive analytics, bid management, and more. However, attribution is one of its main features. Using this tool, you can track spending and results to see which channels were worth your investment in them.

15. Dreamdata

Price: $599+ per month

Dreamdata is built specifically for B2B companies, and it’s ideal for attributing revenue to specific touchpoints. In fact, Dreamdata can help you track every touchpoint in your campaigns and build out customer journeys based on the data it gathers. Like some of the other tools on this list, it uses a multi-touch attribution model.

16. Demandbase

Price: Contact for pricing

Demandbase, like some of the other tools listed here, is an overall analytics tool — one that includes attribution as a feature. It’s great for helping you optimize your B2B pipeline in meaningful ways that allow you to move prospects through it more quickly. That means it can help you optimize based on what you learn from your attribution.

17. CallRail

Price: $45+ per month

CallRail is a particularly unique marketing attribution tool because it lets you attribute conversions and revenue to specific phone calls and text conversations. That’s something not a lot of tools can do. It’s also great for creating call transcripts and highlighting specific keywords within those transcripts.

18. Appsflyer

Price: $0.07 per conversion, or custom pricing

Appsflyer is a great option if you offer a mobile app and want to track which of your marketing campaigns are the most successful at directing users there. This platform can tie each installation of your app to specific touchpoints in the user’s customer journey, making it clear which channels are working the best for you.

19. Windsor.ai

Price: $19+ per month (free plan available)

Windsor.ai, as the last two letters of the name suggest, uses machine learning to enhance its attribution It also uses a multi-touch attribution model, with a particular focus on measuring return on investment (ROI). In addition to being one of the best attribution software options, Windsor.ai also features optimization tools you can use to improve your campaigns based on what you learn.

20. Onclusive

Price: Contact for pricing

Onclusive is ideal for businesses that do a lot of public relations (PR) marketing. It helps you see where your business is getting mentioned online, as well as which of those mentions are driving traffic and conversions for your company. Onclusive is great if your business gets talked about in a lot of third-party publications.

WebFX is a partner businesses trust.

Hear from HydroWorx, who saw a 236% increase in organic sessions with WebFX services.

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Upgrade your marketing attribution with MarketingCloudFX

Looking for the perfect way to improve your marketing attribution? Look no further than MarketingCloudFX (MCFX), our proprietary marketing software.

In addition to being one of the top attribution tools on the market, MCFX can also help you with everything from lead generation to search engine optimization (SEO) audits. Plus, our experienced team can help you reoptimize your campaigns based on what you learn from our software.

Interested in partnering with us for our digital marketing services? Just give us a call at 888-601-5359 or contact us online today to get started!