5+ Smart Ways for How to Generate Leads Without Cold Calling
Find out in this quick guide for six smart ways to earn new clients, without picking up the phone! Or, contact us online to chat with one of our experienced strategists about maximizing your lead generation strategy. You can also give us a ring at 888-256-9448 to talk one-on-one.
WebFX knows lead generation
1. Use social media
Struggling to connect with your desired audience?
It’s an all-too-familiar frustration of cold calling. You don’t want to annoy consumers relaxing in the comforts of their home — you want to engage the ones actively interested in learning more about your brand.
Fortunately, that’s where social media comes into play.
Social media platforms are the perfect place to generate new leads because you can establish a sense of power and influence on these sites that attract your target audience, rather than forcing you to seek them out.
Use the following sites to connect with new prospective customers:
Post intriguing content, as well as engage with your target audience to build a following of interested clients on these platforms. Create posts with questions that encourage discussion to drive engagement. Respond to reviews and questions to engage your viewers even more.
2. Try email marketing
In today’s age of digitally-driven social interactions, emails are one of the most effective ways to interact and share messages with your audience. They also offer an impressive return on investment (ROI) — $44 for every $1 invested.
Looking to nurture your leads successfully? Consider launching an email marketing campaign to optimize your engagement, click-through rates (CTR), and conversions. That way, you can start achieving your goals for growth and revenue.
If you have a list of subscribers that signed up to receive emails from your company, now’s the time to convert these users into customers. Send personalized and inviting messages with intriguing subject lines that encourage them to open and read your email.
Remember to use calls-to-action (CTAs) at the end of your emails that invite your audience to take an action. For example, you may encourage users to learn more about your products or services by visiting your website. Or, you may ask them to call for a free quote.
When you decide on your CTAs, make sure they’re appropriate for your audience. By considering your audience, as well as what they want from your email content, you can develop a competitive strategy to maximize conversions.
3. Re-engage former clients
How much does it cost for your company to earn a new customer?
According to researchers, it costs most businesses 10 times more to earn a new customer than to retain an existing one. That’s why an excellent strategy for generating leads without cold calling focuses on re-engaging past clients.
Whether you have a list of subscribers that no longer respond to your emails or a percentage of customers that haven’t purchased from your company in a while, one of the best ways to expand your influence is by getting former customers interested in your brand again.
Reconnect with your audience by kicking up your engagement levels.
Send targeted emails to inactive subscribers, encourage discussions on your social media, and request suggestions for how to improve your business. Beforehand, try to do some research and discover why a customer stopped buying from your company.
Understanding what motivates your target audience, as well as what stops them from buying, can help your team develop a smart and effective strategy for reengaging them. It can also demonstrate to your clients that you care about meeting their needs.
Take this step, and you can reignite customer interest in your brand.
4. Promote referrals
Not sure how to generate leads without cold calling?
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Invite some of your most satisfied clients to help you out. Word-of-mouth recommendations are one of the most effective ways to spread the word about your business. Whether people discuss your business in-person or online with their social circle, they’re helping you earn more leads.
How can you encourage your customers to share your business with friends and family?
Promote referral codes.
These codes offer discounts to two parties — the referrer and the referee. Referral codes benefit your business in two ways. They satisfy current clients by providing them with added savings on their purchase. Plus, they encourage new customers to buy.
Invite your customers to refer their friends, family, and colleagues to your business via your website, social media, or email. Remember to give them a referral code that offers them something in return, such as a discount, to express your gratitude.
Encourage your shoppers — and soon-to-be shoppers — to act by setting a deadline on your referral promotion. For example, users may have to purchase within a week or a month to qualify for the discount, like free shipping on their order.
5. Offer free advice
Whether you sell a niche product or an essential service, you can bet that your audience has questions. If you don’t invite prospective leads to reach out for advice, however, they may not initiate contact at all.
Become an active member of your client base. Discover what your audience wants to learn, and then create content that answers their questions, as well as introduces them to your business and benefits.
For example, create videos, guides, or blog posts that answer your audience’s biggest questions.
A hair salon, for instance, could share a video on social media that provides quick tricks for taming unruly hair. At the end of the video, the hair stylists could invite the audience to reach out to your salon for haircare help.
When you offer advice, it encourages your viewers and followers to reach out to your business. Whether they contact you via email, phone, or social media, it’s an action that allows your company to generate a new lead — and without cold calling.
It’s another go-to lead generation tactic for turning curious consumers into loyal customers.
6. Connect with clients online
Even if your business operates offline, you can use online marketing strategies to earn new, valuable leads. You can also use digital marketing to strengthen your relationship with current customers, such as by connecting with them on social media.
Does your business have a walk-in facility or storefront, for example?
Provide business cards at the front desk that include your social media or website URL. If you meet new people during a business engagement or trade show, invite them to connect with your company through email services or other Internet-based means.
Better yet, you can combine this tactic with other lead generation strategies. For example, maybe when a user signs up for your email newsletter or follows your company on social media, they receive an exclusive guide or a coupon for their next purchase.
Networking and inviting potential clients to follow you online can play a quintessential role in your ability to generate new leads. Dedicate the proper amount of time to digital marketing to ensure you meet consumer expectations when they connect with your company online.
Accelerate your lead generation
A lot of businesses don’t know how to generate leads without cold calling — and it costs them. With these six actionable tips for earning new clients, however, your company can start connecting with high-value leads and increasing your revenue.
If you’re unsure about adding these strategies to your business, remember that you don’t have to delve into your marketing work alone. We offer tons of digital marketing resources, plus feature an award-winning team of more than 225 Internet marketers.
Are you ready to invest in a lead generation plan that’ll help your business grow?