Did you know that more than 84% of consumers say that they are more likely to stick with a brand that offers customer loyalty programs? With a stat like that, it could be time to launch your own loyalty program to keep your customers coming back.
On this page, we’ll go over some of the best examples of customer loyalty programs that you can copy and get inspiration from for your own campaign. So, just keep reading to learn more!
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What are customer loyalty programs?
Customer loyalty programs are a customer retention strategy that involves rewarding customers who repeatedly interact with your brand. They encourage customers to continue buying from you instead of going to a competitor.
The more customers interact and buy from your business, the more rewards they earn. There are multiple varieties of customer loyalty programs, including:
We’ll explain each one in more detail below along with inspirational examples to copy for your campaign, so keep reading to learn more!
Best examples of customer loyalty programs to copy for your campaign
There are a variety of customer loyalty programs you can implement for your business to create more happy, loyal customers. If you’re looking for some inspiration for your customer retention strategy, we’ve got you covered.
Here are some of the best customer loyalty programs with examples to copy for your business:
1. Point-based loyalty programs
One of the most popular types of customer loyalty programs are point-based programs. With point-based loyalty programs, customers can accumulate points and then redeem them for prizes, such as free products, cashback, and other perks.
Customers can earn points by:
- Making purchases
- Sharing your content on social media platforms
- Completing surveys
- Leaving reviews
- Having a birthday
- And more
Point-based programs are a great way not only to create loyal customers, but also encourage more sales for your business as customers aim to acquire enough points for their next prize.
Point-based loyalty program example: Starbucks
Starbucks offers one of the best customer loyalty programs for their patrons with Starbucks Rewards. With Starbucks Rewards, customers can earn points, or in this case stars, when they make a purchase.
Once a customer has collected 150 points, they can get a free drink of their choice. Plus, customers can even get a free drink on their birthday. The points also expire after a certain amount of time, which encourages customers to make purchases more frequently so they can get bigger rewards before their points expire.
With a loyalty program like this, you can drive more sales for your company as your customers strive to make more purchases to collect enough points for their next freebie or perk.
2. Tiered loyalty programs
Next on our list of examples of customer loyalty programs is tiered programs. Tiered loyalty programs enable customers to get a variety of benefits depending on their rank or tier in the program.
You can create tiers based on points, sales, engagement, shares on social media, and much more. The higher the tier, the better rewards and prizes the customer can receive.
With tiered loyalty programs, you can give your customers a goal to work towards. If your customers want better exclusive deals and rewards, they’ll be more inclined to continue to shop with your business to achieve their goal of reaching the highest tier.
Tiered loyalty program example: Sheetz
Sheetz, the gas station giant, put together an excellent tiered loyalty program that keeps their customers coming back for more. Sheetz offers three tiers for their customers to strive to achieve: “fan”, “friend”, and “freak”.
Customers can collect points as they make purchases, and once they collect 2,500 points they’ll reach the top tier and have access to a variety of awards, such as surprise freebies and invitations to special event opportunities.
Tiered-loyalty programs are the perfect way to reward your customers for shopping with your brand over a competitor and encourage them to make many more purchases in the future.
3. Paid loyalty programs
Paid loyalty programs, also known as fee-based loyalty programs, require customers to sign up and pay a participation fee to enjoy exclusive deals, benefits, and other perks from your business.
With paid loyalty programs, you can offer your customers a more personalized experience with benefits that only members can enjoy. For example, you can offer your members exclusive deals like free delivery or hefty discounts on your products and services.
When you offer significant benefits for joining your loyalty program, you can encourage more customers to sign up and make more purchases, boosting sales and revenue for your business in the process.
Paid loyalty program example: Amazon Prime
Amazon Prime is one of the most popular ecommerce platforms in the world. They also offer customers some of the best deals with their paid loyalty program, Amazon Prime.
With Amazon Prime, customers can pay a subscription fee each month to enjoy exclusive benefits like free delivery, movies and TV shows, music, and much more.
With a paid loyalty program like Amazon Prime, you enjoy more sales not only from customers that sign up for your program, but also from your loyal customers who continue to purchase more of your products and services.
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