Did you know that 71% of B2B clients start product research with search engines? If you want to ensure that these leads can find your business in the search results, you must invest in search engine optimization (SEO) services to optimize your site. Seeing as SEO is a big project, you’ll want to look into hiring a B2B SEO agency to manage your campaign.
However, if you want to find the best B2B SEO agency for your unique business, it’s important to ask questions that lead you to learn as much as possible about what they offer, the results they’ve driven, and how they operate. On this page, we’ll provide you with nine questions to ask a B2B SEO agency before deciding to sign on the dotted line. Keep reading to learn more and call us today at 888-601-5359 to learn about the B2B SEO services that WebFX offers!
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1. See if a B2B SEO agency has experience with your industry
When you’re vetting B2B SEO agencies, you want to look for ones that have experience with your industry. It’s easier to work with a B2B SEO agency that understands your industry. If they have experience with your industry, they will know how to create an SEO campaign that works for you.
To find out if a B2B SEO agency has experience with your industry, look at their portfolio and case studies. You will gain insight with a portfolio, such as whether a company has worked in your industry. You can also see the type of campaigns they’ve created for other clients.
If they don’t have experience with your industry, that doesn’t mean they aren’t a good fit for B2B SEO. You can see if an SEO company works with multiple different types of B2B companies. If they have a diverse portfolio, it’s an indication that they’ll be willing to learn about your industry to help you produce the best SEO campaign for your company.
As you look into SEO marketing services, see if an SEO company has experience with your industry and a diverse portfolio. These types of SEO companies will provide the best service for your business because they will take time to get to know your company and industry.
2. Look for results to see if they drive success for B2B companies
When you look at an SEO company’s portfolio, you’ll also want to look for real results. An SEO company can say they drive great results, but they must have the proof to back it up. As you research different B2B SEO agencies, look for evidence that they drive results.
You want to see companies that have a record of proven results with SEO. You should see metrics for increased traffic on site, decrease in bounce rate, longer dwell time, and more. Don’t just take an SEO companies word that they drive results.
Look for results on their site to ensure that they can help your B2B business succeed.
3. Make sure your B2B SEO agency uses white hat SEO practices
To find the best SEO agency for your website SEO services, look for companies that offer white hat SEO techniques. These are the best companies that will drive results for your business. These are techniques that work with Google’s algorithm to help you improve your site’s ranking in the search results.
White hat SEO techniques include creating quality content, utilizing effective keywords, and linking internally on your website. White hat techniques are best for your business because it will naturally help you rank in Google’s search results. As Google changes its algorithm, your site will adapt and change with it.
Not to mention, white hat SEO techniques abide by Google’s rules. Black hat SEO, on the other hand, is terrible for your B2B company. Black hat techniques, like keyword stuffing, link farming, and cloaking, are all unethical practices for SEO.
Google frowns on these practices and will punish your website when they catch you using these techniques. When companies use black hat SEO, they cheat the system. They try to take advantage of Google’s algorithm to achieve high rankings fast.
These practices, however, don’t provide long-standing rankings and result in Google hurting your website. If any B2B SEO agency guarantees higher rankings in a short amount of time, they are using black hat SEO techniques. SEO takes time to drive results, so any company that promises a quick uptick isn’t the right company for your business.
As you look into SEO services for B2B companies, make sure your SEO company utilizes white hat SEO practices.
4. Check that their SEO strategy is different for B2B compared to B2C
When it comes to SEO, your approach for B2B is different than B2C businesses. It’s vital that your B2B SEO agency understands how your B2B company is different. As you look at different SEO companies, make sure they understand these critical aspects of B2B:
You’re dealing with multiple decision-makers
When you choose an SEO company, make sure that they know that you’re dealing with various decision-makers.
You aren’t just appealing to one person to get them to choose your business. Your SEO company should understand that you need a strategic SEO strategy that will help you appeal to multiple decision-makers.
You have a longer sales cycle
The right B2B SEO agency will understand that you have a longer sales cycle. Your SEO company should be aware that many B2B companies, like yours, sell products that cost more money, so decisions take longer to make.
They should know how to create an SEO campaign that adapts to this longer sales cycle, compared to the short sales cycle of B2C.
Your success will come from high-value, low-competition keywords
A good B2B SEO company will focus on high-value keywords for your company. B2B businesses’ best keywords have high value, but low competition since they are more specific. An SEO company will know how to find these high-value keywords for your business.
If you want to find the right SEO partner, ensure that they provide an SEO plan that works for B2B businesses.
5. Check out client testimonials and reviews
If you want to know what it’s like to partner with an SEO company, check out their client testimonials and reviews. These two pieces of information will help you understand what it’s like to partner with an SEO company. First, look for client testimonials.
Client testimonials help you understand what it’s like to partner with an SEO company. You’ll gain insight into the work they do and how happy clients are with the delivered results. If a company has dozens of positive client testimonials, it’s a good sign that they do produce great results for their clients.
People are always willing to share positive experiences, so dozens of client testimonials from different types of clients speaks loudly to an SEO company’s work. Next, you’ll want to look at reviews. Reviews are an excellent way for you to see both the positive and negative aspects of a B2B SEO company.
It helps you get a well-rounded picture of the company. You can go to Google, Yelp, or Facebook for reviews about an SEO company. It’s an excellent opportunity for you to see how people review them and how they respond to those reviews.
By checking out client testimonials and reviews, you’ll have better insight into an SEO company.
6. Ask for recommendations on B2B SEO company
If you aren’t sure where to start looking for an SEO company or if you have a long list, you can ask for recommendations from friends, family, and business connections to see if they have a pleasant experience with an SEO company. You aren’t the only company investing in digital marketing services. Other people you know may have hired an SEO company or are currently working with one.
If this is true, you have an excellent opportunity to get first-hand insight into an SEO company. If you have connections that have hired an SEO company, you can get their opinion on what it’s like to partner with that company. It’s a valuable way for you to learn the ins-and-outs of a company before taking the next step.
By asking for recommendations, you will get some great suggestions to help you find the right SEO company for your B2B business.
7. Look for B2B SEO companies that offer more services
When you start investing in SEO, you’ll find that you want to invest in other methods. While SEO works great on its own, there are other digital marketing services you may want to invest in to take your SEO campaign to the next level. One method you may also want to invest in is web design.
When you’re using SEO to drive leads to your site, you want to be sure that they remain on it. Inadequate or outdated website design can deter users, making your SEO efforts ineffective.
By having a well-designed website, you’ll keep leads on your site longer. They are more likely to engage with your page because it is visually appealing and user-friendly.
If you want to see success with SEO, you must invest in building a quality website to keep leads engaged on your page. In addition to web design, you may also need to invest in copywriting for your business. Copywriting in the content that goes on the core pages of your site.
This written information is where your audience gets their knowledge about your B2B business, so you want to ensure that it is well-composed and accurate.
Copywriting services will help you create a professional and clean copy for your website. You’ll get keywords integrated into your pages so you can rank in Google’s search results. It’s great for your business because you don’t need to worry about writing (or rewriting) all the pages on your website to help them rank better for SEO.
Another service you may need is content marketing. Content marketing has a substantial impact on your SEO ranking. It’s a great way to drive leads to your page and get them to stay on it.
Content marketing keeps leads on your page longer and educates them about your business.
This method goes hand-in-hand with your SEO campaign. Content marketing will boost your SEO ranking and drive more traffic to your page. These are just a few of the many services that are supplemental to SEO.
While you may not invest in these services right away, you’ll want to invest in them down the line. To keep your campaign cohesive and in one place, look for a full-service company when searching for the right B2B SEO agency.
A full-service company will specialize in SEO but offer additional services that can help your business grow. Instead of having to hire an SEO company, a freelance copywriter, and a content marketing company, you can use one company for all your needs.
It will help you have a more cohesive campaign for your B2B business.
8. Check to see if a B2B SEO agency has tools
When you’re running an SEO campaign, you want to ensure that your SEO company has the right tools to run your campaign.
Marketing tools help make your campaign more efficient and produce better results. For instance, you’ll want to make sure that your B2B SEO agency has a keyword research tool they like to use to find relevant keywords. A keyword research tool, like BuzzSumo or KeywordsFX, is vital to help you continue to find the best keywords for your B2B company.
Also, you’ll want to look for marketing tools that keep your overall campaign strategy organized.
Tools like MarketingCloudFX are all-in-one marketing automation platforms that allow you to learn about your audience, personalize your content, and manage online reviews. These tools can also help you analyze your audience, track phone calls, and more! The right SEO company will have the tools to drive success for your campaign.
As you research different SEO companies, look for ones that have access to tools to make your campaign better.
9. Ask your B2B SEO company questions
When you’re vetting different B2B SEO agencies, don’t be afraid to ask questions. Ensure that you choose the right company for your needs. Asking questions will help you get more insight into a company to understand better how they operate.
Here are a few questions you can ask a B2B SEO agency:
- How do you prioritize your SEO projects?
- How do you work on campaigns?
- Who will be working on my campaign? What type of experience do they have?
- How do you communicate with your clients?
- How do you drive results for your clients?
These are just a few questions you can ask an SEO company to understand better how they operate and bring success for your clients. When you know an SEO company better, you can determine if they are a good fit for your B2B business.
Asking questions will allow your B2B business to vet SEO companies and find the best one for your needs.
WebFX specializes in B2B client success.
Wheeler Machinery Co., saw 82% higher average time on site after partnering with WebFX for SEO, CRO, web design and development, and website content services.See Case Study
WebFX is a top B2B SEO agency
If you want to help your B2B business grow online, you must invest in SEO. SEO will help you boost your website’s ranking and drive more valuable traffic to your site. If you’re looking for the right B2B SEO agency that will help your business grow, look no further than WebFX!
We’re a full-service digital marketing company that specializes in custom SEO campaigns.
To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. You can count on us to drive valuable results that grow your B2B business. If you’re ready to hire a B2B SEO agency that will grow your business, contact us online or call us today at 888-601-5359 to speak with a strategist.