The Basic Guide to Video Schema Markup: How to Implement It in 5 Steps

Video is the most robust medium for conveying ideas, evoking reactions, and connecting with a target audience because of the human propensity to respond to sensory inputs such as sound and visuals.

That’s why many thriving businesses are incorporating video schema markup into their web pages to appeal to their customers’ inherent bias toward watching videos online.

But what is video schema markup, and how can it help your digital marketing initiatives?

In this post, you’ll learn what video schema markup is, why it’s important, how to implement it, and its best practices.

Here’s a brief outline of what we’ll be discussing:

• What is video schema markup?
• How can video schema help your digital marketing efforts?
• How to implement video schema in 5 simple steps
• Video schema markup best practices in 2024
• Need help with your video schema markup?

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What is video schema markup?

Video schema markup is a set of HTML tags that you can add to the backend of your site to improve search engine crawling, indexing, and displaying of your site’s content. It explains the structure of your video to search engines, enhancing their ability to deduce its content.

How can video schema help your digital marketing efforts?

Incorporating video schema will make it easier for Google and other search engines to find videos that address users’ queries. This action helps your search engine optimization (SEO) efforts and improves your search engine ranking position.

You’ll have a better chance of having your material included in featured snippets of search engine results pages (SERPs). More people will see your material and make a purchase when your video is more visible.

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How to implement video schema markup in 5 simple steps

Now that you have a basic understanding of video schema markup, you can start implementing it. Specifically, you’ll insert the schema markup into your video page’s HTML code.

When you do this, you’re simply incorporating a map into your site for indexing purposes. This action may improve the indexing and visibility of your video pages.

Here are five simple steps you can follow to implement video schema markup:

1. Check if your page supports rich results
2. Generate your video schema
3. Highlight the items you want to add schema markup
4. Generate HTML
5. Add the data to your content management system (CMS)

1. Check if your page supports rich results

First, you must check if your page can display rich results using Google’s Rich Results Test. Just plug in your URL or HTML and hit the “Test URL” button. Once the URL has been verified, a notification will appear. Then, once the test is over, you can view your score.

2. Generate your video schema

The next step is to launch Google’s Structured Data Markup Helper. Then choose the video data type to start generating your video schema. You can use the type of content you want to markup as a guide.

For instance, if you want to mark up a blog post with an embedded YouTube video, you can select “Article.” If it’s just a video, you can click on “movies.”

Then insert the URL or link to the video page or blog to which you want to add video schema markup. After that, you can proceed to click “Start Tagging.”

3. Highlight the items you want to add schema markup

Once you’ve done that, the page you added the schema to will load. You’ll notice a red heading at the top of the page labeled “tag data.”

On the right side of the screen, you will see a list of data elements. You can then begin using the bolded elements as a guide to highlight the content or sections of your material you wish to incorporate into your video schema markup.

4. Generate  HTML

Now that you have all your data items highlighted and inserted, you are ready to generate your HTML. All you need to do is click on the “Create HTML” button, and then an HTML page will appear on the right-hand side of the page.

From there, you can view the HTML data and download it.

5. Add the data to your content management system (CMS)

Once you’ve downloaded the data, you can add it to your CMS by following your platform’s instructions. Then, you’ll be good to start ranking.

Video schema markup best practices in 2024

We’ve already established that video schema markup provides search engines with the data they require to accurately and appropriately summarize the video’s content.

That’s why you must keep these best practices in mind while you design your schema markup approach and review your site content:

• Formulate a plan for how you want to market your content and how you want your videos to perform in search engine rankings.
• Select the video schema type that is supported by the search engine of your choice.
• Incorporate well-researched keywords into your video page titles, meta descriptions, and content.
• Use a validation tool to test your HTML tags so you can fix any schema validation errors.
• Use a relevant tracking tool to monitor the outcomes of your video schema markup.
• Keep your video schema up-to-date as your videos improve.

In addition, video schema markup lets your viewers get a sense of what the video is about before clicking on it. Therefore, it helps viewers decide if your video has the information they’re searching for.

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Video schema markup can be challenging to implement. You must match your video page with the appropriate schema markup types and properties so you can encode it properly. That’s a big pile of data to sort through.

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