How to Increase Organic Traffic in 2024: 13 Tips for Success

Jane has worked tirelessly for months to set up her brand-new website for her small business. She finally launches her website and can’t wait to start reaching people who want to buy her products. But after a few months of waiting, she’s not getting a lot of new people to visit her site. So, what could Jane do to get more customers?

The best way for Jane to earn more leads and revenue is to learn how to increase organic traffic. If Jane can learn strategies to increase traffic, she can improve her shop’s performance online. Luckily for Jane, and you, we’ve got the information necessary to learn how to increase organic traffic to your website and succeed in 2024 for 2025.

13 tips on how to increase organic traffic

Looking for a specific tip? Jump to the one that grabs you!

1. Optimize your pages for humans, not search engines
2. Create a blog
3. Publish content regularly
4. Optimize content for the featured snippet
5. Integrate relevant keywords on your page
6. Find new keywords to fill in gaps
7. Target “People Also Ask” and FAQ sections
8. Create an enticing meta tag and meta description
9. Conduct a technical SEO audit
10. Implement technical SEO best practices
11. Share your web pages on social media
12. Earn backlinks
13. Revamp outdated content

1. Optimize your pages for humans, not search engines

This mistake is often one of the biggest ones companies make when they try to boost organic web traffic to their sites, and you are going to want to keep your eye on this for 2024. Since search engines determine your search results ranking, many companies will try to optimize their sites to appease search engines. The reality, however, is that search engines turn to users to help determine how a page ranks.

Search engines like Google look at metrics including dwell time, pages visited, and more, which are all indicative of how much a user enjoys your site. If someone dwells on your site for a long time or visits dozens of pages, it means your site is useful and relevant. But if your site isn’t optimized for your audience, you risk them bouncing from your site, which leads to lower rankings in search results and less organic traffic.

Need help with analytics? Check out our marketing anlaytics services!

To prevent this scenario from happening, you must focus on writing for humans first. If you write in a language and style that makes sense to your audience, you’ll keep people on your pages longer. Writing for humans will lead to improved search engine optimization (SEO) and rankings, and as a result, will help you increase organic traffic to your website.

2. Create a blog

If you want to increase organic search traffic, start by creating a blog. Blogging is exceptionally beneficial to your business because it helps you reach your target audience and drive organic traffic for your business, as well as boost your site’s trust and authority.

When you blog, you share valuable knowledge that your audience wants. When they search for this information with the relevant keyword you’re targeting, they find your site and check out your post. It enables you to drive more leads to your page because you provide helpful information they seek.

So, what type of blogs can you create? You can create numerous types of blogs, including:

Regardless of the format of your blog, the critical part is that you provide visitors with relevant information. You can always check and see what sites currently rank highly for the topic and the keyword you’re focusing on, so you can get an idea of the kind of information to integrate into your blog post.

3. Publish content regularly

Once you’ve created your blog and established a niche, you’ll want to create a schedule or content calendar to publish content consistently. Blogging requires publishing content regularly, and regular publishing enables you to drive organic traffic to your website continually.

When you establish a blog content calendar, it brings a sense of order to your page. It also signals to web visitors that they should regularly check back with your blog to read new content. By establishing this consistency, you can attract regular views and increase your chances of converting them to loyal customers. And, of course, you can drive a constant stream of valuable organic traffic to your site.

4. Optimize content for the featured snippet

If you want to increase organic traffic to your website, you’ll want to optimize your content to appear in the featured snippet. The featured snippet is a box that appears at the top of the search results and provides searchers with a direct answer to their query.

So, how can obtaining the featured snippet help you boost organic traffic? The top organic search result gets 34% of the clicks. When you throw a featured snippet into the mix, the first position’s click-through rate (CTR) drops by 8%. So, when a featured snippet is present, more people will click on the listing.

Now you’re probably thinking, “How do I get this featured snippet position?” There is no one clear cut way to earn the featured snippet position, but there are strategies you can follow to increase your chances of ranking in this spot. Here are two main ways to optimize for featured snippets:

Using bulleted or numbered lists to answer the query directly

Bulleted and numbered lists are a great way to achieve the featured snippet position. It doesn’t mean that you should litter your page with lists, but rather find appropriate places to integrate them.

For example, if you were trying to rank for a query like “how to repair your credit,” a bulleted or numbered list of tips would be extremely helpful for readers.

Giving a short, to-the-point answer

The other way to optimize for featured snippets is to provide the answer outright. Don’t beat around the bush and add frivolous details to up your word count. Take this featured snippet from the query “how to find the best dishwasher” as an example.

In this example, you can see that the website answers the question directly. They mention to make sure the dishwasher has enough room, look at the size of the silverware basket, and evaluate the number of shelves. This featured snippet provides a direct answer to the query.

So, to increase your chances of appearing in the featured snippet, you need to focus on delivering an answer clearly and directly. Additionally, it’s also crucial that you integrate your core keyword in the section you want to optimize for your featured snippet, so you have a better chance of earning the spot.

5. Integrate relevant keywords on your page

Wondering how you can increase organic traffic in other ways? Our next tip for driving more traffic to your page is to integrate relevant keywords on your site. Keywords play an integral role in helping your pages appear in front of relevant leads. You must choose the right keywords to target so that your most qualified and interested audience can find your content.

Let’s say you own an organic cleaning company. It wouldn’t make sense for you to try to rank for keywords like “women’s clothing” or “best dishwashers on the market.” Even if these keywords drive a ton of traffic, they won’t drive traffic that will click on your listings.

Instead, focusing on relevant keywords, like “green industrial cleaners” or “organic cleaning company,” will drive relevant traffic to your page. Since you’re ranking in relevant search results, you’re likely to drive more relevant traffic to your site. You can find relevant keywords for your page by:

• Conducting keyword research using keyword research tools
• Focusing on industry-related terms
• Focusing on long-tail keywords (3+ words)

Finding the right keywords will help you boost organic traffic by driving more clicks and more interested leads to your page. A quick way to check your keyword integration is by entering your URL here. Our free tool, SEO Checker, will analyze your SEO and keyword integration, and then provide actionable tips personalized to your site’s SEO.

6. Find new keywords to fill in gaps

Keyword optimization doesn’t stop after your initial efforts to integrate them. Once you’ve established content on your site (like your blog), get in the habit of regularly conducting keyword research to find new keywords to target. By doing so, you can keep your keyword strategy current and always stay on top of what phrases and terms your target audience is using to find your content.

Look for keywords with less competition to give yourself a better shot at grabbing the top rankings for them. This gives you an advantage over your competition and forces them to work harder to contend with your site’s established authority on the keyword.

Finding new keywords also helps you identify keyword gaps in your content and fill them with helpful, relevant content that attracts more organic traffic to your site.

Below are some easy ways to identify keyword gaps in your content:

• Conduct competitor keyword analyses
• Use tools like Ahrefs or Google Search Console to monitor keyword data
• Use AI tools to analyse your website

7. Target “People Also Ask” and FAQ sections

Another tip on how to increase organic traffic for your site is targeting “People Also Ask” and FAQ sections to directly address related user questions. Adding FAQ sections to your pages can increase your ranking power because it gives you an additional opportunity to target relevant keywords and answer user queries that may have yet to be addressed in your page’s previous content.

These sections add value to your page and can attract more organic traffic to your site by promptly answering user queries.

8. Create an enticing title tag and meta description

When users conduct a search and find your listing in the results, the first thing they see is the title tag and meta description. If you aren’t drawing them in with those two components, you’re missing a valuable opportunity to increase organic traffic to your website.

Your title tag and meta description can be the make or break reason that someone clicks (or doesn’t click) on your listing. If you optimize these two components, however, you can drive more people to click on your page, which leads to a boost in organic traffic.

• For your title tag: Focus on keeping it within 60 characters. You’ll also want to integrate your core keyword at the front, so search engines and searchers know your listing is relevant. Make your title tag fun and enticing to encourage clicks!
• For your meta description: Keep it within 160 characters. Integrate your core keyword into the meta description, and want to make sure that it provides your audience with insight into what to expect on your page.

9. Conduct a technical SEO audit

Technical SEO makes your website easier for search engine crawlers to understand and index your site. Technical SEO is also an essential part of attracting organic traffic to your site because it deals with improving user-friendliness and resolving any technical issues that may inconvenience users.

Start your technical SEO journey by conducting a site audit. A site audit will help you check important backend elements of your site and identify any technical issues that need fixing, such as:

• Page speed
• Index status
• Link statuses
• Sitemap errors
• Structured data
• HTTPS status

Want to learn how to conduct your own technical SEO audit? Check out our step-by-step guide!

How to Do a Technical SEO Audit in 7 Steps

10. Implement technical SEO best practices

Once you’ve conducted your technical SEO audit, you can continue to improve your site’s technical SEO health by implementing some best practices to keep your site in tip-top shape. Below are some technical SEO best practices you can use to improve your site for users and search engines:

• Use HTTPS instead of HTTP
• Ensure your site is mobile-friendly
• Optimize for Google’s Core Web Vitals
• Improve page speeds
• Identify and fix any duplicate content
• Identify and fix any broken links
• Conduct regular technical SEO audits to stay on top of any issues

11. Share your web pages on social media

If you’re relying solely on SEO tactics to help you boost organic traffic, you’re missing out on other valuable methods that will help you drive more traffic. Social media marketing provides another great opportunity to drive users to your site by linking to blog posts or article pages. You can share your pages on your social media profile to help drive organic traffic to your page. Not only does it drive your followers back to your website, but if they share your post, it drives new traffic to your page.

12. Earn backlinks

If you want to increase organic traffic outside of optimizations on your website, we have an excellent strategy for you: Earn backlinks. Backlinks are links to your site from other outside sites. These links help boost your website’s trust and authority in your industry.

Backlinks boost organic traffic in two ways. First, someone choosing to link to your site on their page leads to the traffic from their website to your website. So, if a review blog links to your pizzeria in their blog post about top pizza places, anyone who clicks on that link to your site becomes new traffic for your business. Additionally, earning credible backlinks helps boost your trust and authority, which increases your ranking.

So, how can you earn more backlinks? The best way to earn backlinks is to create relevant, industry-related content. Your blog can serve as a great opportunity for you to earn backlinks from credible sites. Blogging is the best source for backlinks because:

• You can share them on social media
• You can write on various topics
• You can target numerous keywords
• You can share them in email newsletters

Since blogs are versatile, it creates various avenues and opportunities for you to reach people who will link back to your posts on their own page. Don’t be afraid to reach out to industry authorities and ask them to check out your latest blog post!

13. Revamp outdated content

The last strategy we’ll look at to boost organic traffic is revamping outdated content. When you publish content, it can become outdated over time. You may not drive as much traffic to your website because your competition has more updated pages.

If you want to increase organic search traffic to these pages, start by reoptimizing them. Reoptimizing old content enables you to breathe fresh life into pages on your site that aren’t performing well. So, what does reoptimizing entail?

It will depend upon the page. For some pages, just updating the information on it can help you increase organic traffic. Your industry may change, and the information on the page no longer becomes relevant, so you must update the content to reflect the current standards. You should look to update things like:

• Dates
• Statistics
• Outdated information
• The structure of your page based on user intent

Additionally, it may be that your page isn’t easily readable for your audience. You may need to reorder text into smaller paragraphs, add visuals to help break up the text, or use headings to make your pages easily skimmable. Revamping content will help you help your content perform better, so you can increase organic traffic to your website.

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