Roundup: Women in SEO Discuss Diversity and Give Advice

I was recently asked why I thought men held higher paid jobs in the digital marketing industry for a roundup on Linkarati. Even though there is a gender gap according to Moz’s industry survey, I’ve never felt my gender affected my career or position at WebFX. As a matter of fact, 56% of WebFX employees are females, with our leadership team as equally split between genders.

But I know WebFX is not the norm, so I took this question to the top.

I asked seven women in digital marketing if they ever felt their gender presented any challenges to their career, as well as what advice they would give to other women in the SEO industry. In addition, these amazing women also shared what sets them apart as one of the top women in SEO.

Improve Page Speed with Feed the Bot

Feed the BotWelcome to our new Tool of the Month series! Each month, we’ll select a new tool to review and recommend for your use. We’re kicking off the month of May with our very first tool selection, which you’ll read about below.

When it comes to your website’s speed, SEO makes this factor a top priority. No one likes sitting around waiting for your site to load, and Google likes it faster.

There are tools out there that will tell you how fast (or how slow) your site loads and what you need to do to fix it. Google itself has a useful tool that offers helpful recommendations for improving your site’s pagespeed.

But when you go into the nitty gritty for finding places to improve load times, there is no better place than Feed the Bot.

The 10 Worst SEO Practices on the Web

Knowing how to ethically and strategically craft a solid SEO campaign is kind of like knowing another language. Speaking to search engines through title tags, links, and quality content is all part of the conversation.

But when black hat SEOs try to trick search crawlers into ranking their websites higher than they deserve, it’s pretty easy for the search engines to tell they’re dealing with an impostor:

brad-pitt

Search engines like Google and Bing can easily pick out less-than-stellar SEO strategies and can penalize the offending site as punishment.

We know you would never use such unethical practices, but just in case you got some bad information from an online “SEO guru,” you might want to make sure you’re not using any of the bad SEO tactics in this list.

Are You Asking the Right Questions? Your Conversion Rate Could Be Suffering

Congratulations! You are getting traffic to your site, and your potential for new business is greatly improving. But wait: your visitors are not converting through your contact, signup, or quote forms. Why?

There are many factors that could be causing this to happen, but one thing to check before making big changes to your site is this: are you asking the right questions? If you’re not, this could be why your conversion rate is suffering. Let’s look at some ways you can improve your conversion rate.

Ctrl F it: Making Google Work for You

It’s no secret that humans are skimmers. Every high school student knows of Sparknotes and anytime research happens, the ‘Ctrl F’ function is certainly used. This quick skimming makes us more efficient and maximizes what we can do in a day…what if you could do the same for your clients?

Turns out, you can. With Google Alerts and Google Analytics Intelligence Alerts, you can essentially have Google skim the web and your client’s analytics so that your time is maximized and your internet marketing is awesome.

Google Alerts

Google Alerts are easy to set up and are a way to receive notifications about what’s happening online that may influence your client positively or negatively. Based on the info you put in to the alert setup, Google will mine the web for searches that match what you’re looking for and send you an email with the findings.

My top Google Alerts are:

  • brand name
  • backlinks
  • local news
  • industry news

To set these up, simply log in to your gmail and go to http://www.google.com/alerts. You’ll see

For nearly all my alerts, I keep the the last four boxes the same.

For ‘Results type,’ I want to know Everything.

For ‘How often’ I vary between the Once a day option and the As it Happens option; pick whichever one works best for you time management and workflow.

For ‘How many,’ I started my alerts with the All Results option but this can quickly get overwhelming. If you are getting too many notifications, selecting the option of Only the Best Results will still provide a plethora of knowledge.

    • Brand name alerts – these let you monitor when your client’s name is mentioned on the web. Use your client’s brand name as the ‘Search query.’ This is great when it comes to reaching out for link building, industry partnerships or staying on top of your client’s online brand appearance.

 

  • Backlinks alerts – these keep you on top of your client’s link profile on the web. Set these up by entering link:www.yourclientswebsite.com in the ‘Search query’ box.

 

 

  • Local news alerts – these alerts are great for local clients and can help you capitalize on timely, local happenings to benefit your client. Set these up by adding location:yourtargetlocation in the ‘Search query’ box along with any keywords for your client’s industry. You’ll also want to set the ‘Result Type’ to News.
  • Industry news alerts – these won’t work for all clients but if your client is in a competitive industry, these alerts work to let you know what’s new and going on with that industry. Add one of your keywords or products to the ‘Search query’ box, set the ‘Result Type’ to news and you’ll be alerted of the news for that keyword or product.

    The industry news alert is also a great way to help your client become an industry leader in a topic by reading and commenting on relevant blog posts. If you’re looking to get your client more involved with his industry’s online community, set this alert to have a question in the ‘Search query’ box; this will notify you when new discussions that are relevant to your client’s industry begin so you can contribute with helpful knowledge and facts.

 

Google Analytics Intelligence Alerts

I love these alerts! They are extremely useful for staying on top of all your client’s Google Analytics on a daily basis.

My top alerts in GA are:

  • Unusually high traffic
  • Unusually low traffic
  • Dead site
  • Dead PPC

Set these up by logging in to your Google Analytics account, go to the Admin tab then select ‘Custom Alert’s

Next, you’re going to want to decide when you want to be alerted. For my favorites I have:

    • Unusual high traffic and Unusual low traffic tracking ‘All Traffic’ to alert me when ‘Visits’ increase or decrease, respectively, by more than 20-50% when compared to the same day in the previous week. You can pick the percentage as you become more familiar with a client and also determine which timescale comparison makes the most sense for that site. The ‘Condition’ drop down gives you more options than just percentage changes too. This is a great way to track large traffic spikes or drops as they happen so you can analyze what caused the major change.

 

  • Dead site alerts me when ‘Visits’ of ‘All Traffic’ are less than 1, literally if the site is dead.

 

 

  • Dead PPC applies only to PPC traffic when visits are less than 1. For this, follow the screenshot below to capture all forms of paid traffic and use ^(cpc|ppc|cpm|cpv|cpa|cpp)$ as the input for ‘Value’:

 

Once you have the alerts that you like set up, you can apply them across profiles in your account. For example, my ‘Dead PPC’ alert is assigned to all my clients running PPC. You’ll get a daily email near the end of the day with the results of which profiles matched the alert conditions.

I hope that helps make your analyzing quicker and allows you to do more with less time by making Google do the majority of the hunting and alerting for you!

WebFX recently hosted the latest Central PA SEO & Internet Marketing Meetup (12/12/12) and heard from two local Internet Marketers, with over 25 marketers from the central PA area in attendance to hear from these fine gentleman as they performed site audits for two non-profit organizations near and dear to the WebFX family — Ten Thousand Villages and Forgotten Voices International! Check out the videos below for both presentations:
Ten Thousand Villages
Thank you to Shane for giving a detailed presentation on Ten Thousand Villages and the site’s strengths and weaknesses!

 

Forgotten Voices International
Thanks to Brian for presenting on Forgotten Voices International, an organization he volunteers with regularly!

 

We hope you can attend our next meetup! For more information about our group, visit our Meetup.com page here.