Free Google Analytics Reporting Tools That Will Make Your Life Easier

Google offers us a lot of data to use with our website in one of the most important tools out there: Google Analytics. However, there is almost too much data available. Thankfully there are free Google Analytics reporting tools that give you a glance at important KPIs to keep you in the loop.

Chances are, you’ve wasted a lot of time wandering around your Analytics account just looking at numbers. It’s too easy to get lost in all the different data points that are just a few clicks away from each other. Rather than wasting my time every day or every month, I sought out a solution.

As it turns out, there are a few handy tools out there that save you valuable time to make important decisions rather than kill time by floating around your Google Analytics account. Let’s take a look!

Thin Isn’t In: How to Recover from Google’s Thin Content Penalty

Most of Google’s website penalties are fairly straightforward. But there’s one that has the potential to be confusing, and cause serious trouble for webmasters who don’t know how to properly address it.

The thin content manual penalty, introduced just last year, is one that removes websites from search results on the basis of their content adding no value to the online landscape. But what is thin content, exactly? And how can webmasters who receive this penalty take actions to get their sites ranking again?

In this post, I’ll define thin content, explain the penalty, and provide ways that you can recover from it — or avoid it, if it’s something you haven’t yet encountered. Read on to learn more.

Roundup: Women in SEO Discuss Diversity and Give Advice

I was recently asked why I thought men held higher paid jobs in the digital marketing industry for a roundup on Linkarati. Even though there is a gender gap according to Moz’s industry survey, I’ve never felt my gender affected my career or position at WebFX. As a matter of fact, 56% of WebFX employees are females, with our leadership team as equally split between genders.

But I know WebFX is not the norm, so I took this question to the top.

I asked seven women in digital marketing if they ever felt their gender presented any challenges to their career, as well as what advice they would give to other women in the SEO industry. In addition, these amazing women also shared what sets them apart as one of the top women in SEO.

Improve Page Speed with Feed the Bot

Feed the BotWelcome to our new Tool of the Month series! Each month, we’ll select a new tool to review and recommend for your use. We’re kicking off the month of May with our very first tool selection, which you’ll read about below.

When it comes to your website’s speed, SEO makes this factor a top priority. No one likes sitting around waiting for your site to load, and Google likes it faster.

There are tools out there that will tell you how fast (or how slow) your site loads and what you need to do to fix it. Google itself has a useful tool that offers helpful recommendations for improving your site’s pagespeed.

But when you go into the nitty gritty for finding places to improve load times, there is no better place than Feed the Bot.

The 10 Worst SEO Practices on the Web

Knowing how to ethically and strategically craft a solid SEO campaign is kind of like knowing another language. Speaking to search engines through title tags, links, and quality content is all part of the conversation.

But when black hat SEOs try to trick search crawlers into ranking their websites higher than they deserve, it’s pretty easy for the search engines to tell they’re dealing with an impostor:


Search engines like Google and Bing can easily pick out less-than-stellar SEO strategies and can penalize the offending site as punishment.

We know you would never use such unethical practices, but just in case you got some bad information from an online “SEO guru,” you might want to make sure you’re not using any of the bad SEO tactics in this list.

Are You Asking the Right Questions? Your Conversion Rate Could Be Suffering

Congratulations! You are getting traffic to your site, and your potential for new business is greatly improving. But wait: your visitors are not converting through your contact, signup, or quote forms. Why?

There are many factors that could be causing this to happen, but one thing to check before making big changes to your site is this: are you asking the right questions? If you’re not, this could be why your conversion rate is suffering. Let’s look at some ways you can improve your conversion rate.