What Is My SEO Score? (Plus 9 Factors That Affect It)

Kevin Randolph is a Google Analytics-certified digital marketing specialist at WebFX. He has a B.A. in Mass Communications and Languages & Cultures. In his free time, Kevin enjoys hiking, road trips, and playing the bass guitar.

Wondering about the quality of your website’s search engine optimization (SEO)? Evaluating your SEO can be tricky, especially if you’re not experienced with this area of digital marketing. An SEO checker tool that gives you an SEO score makes the job much easier.

With our free SEO calculator, you can get an answer to the question, ‘what is my SEO score?’ in less than 60 seconds. Just input your URL, and we’ll scan your page and generate your free SEO report and score.

WebFX SEO Checker

  • Site Speed Analysis
  • Content Grade
  • URL Optimization Check
  • Page Link Audit

What does my SEO score mean?

When you use our free Google SEO checker tool, you’ll get a website score from 0 to 100.

  • 100-70 is a great score
  • 69-41 is an okay score
  • 40-0 is a poor score

This SEO score helps you understand how well your website is optimized for search. The higher your score, the better your SEO.

In addition to your overall SEO score, we’ll give you a score for various SEO elements, such as title tags and image optimization. This score tells you whether your page passed, needs improvements, or produced an error for each component.

What is my SEO score comprised of?

How do we determine your Google SEO score? Our SEO calculator tool analyzes nine of the most important factors that affect a page’s search engine rankings.

1. Page speed

People want pages to load quickly, and 83% of users expect them to load in three seconds or less. If your pages load slowly, users will give up and go to another website.

Page speed is crucial for usability, and it’s also an important SEO ranking factor. Improving your site speed can boost your ranking and visibility in search.

Our SEO checker considers page speed when calculating your SEO score. It looks at your page’s HTML, CSS, JavaScript, images, and other assets and gives you specific tips on how to improve your page speed, such as compressing particular image files.

2. URL optimization

Your URLs help users navigate your website and tell search engines about your pages.

Optimizing your URLs can improve your rankings. Our Google SEO checker analyzes various URL optimization factors such as:

  • Keyword use: Including your primary target keyword in your URL can improve your rankings for that keyword.
  • Top-level domain (TLD): Your TLD is the last part of your domain name. Common TLDs include .com, .org. and .net. Choosing a well-known TLD can improve your SEO.
  • Underscores: Using underscores instead of hyphens to separate words in your URL can hurt your SEO.

Your SEO report will tell you how your page is performing in the above three areas and factor them into your overall Google SEO score.

Google rich results URL

3. Title, meta description, and heading tags

Search engines use tags such as your titlemeta description, and heading tags to understand your page and determine which keywords it should rank for in search.

  • Your title tag tells Google what your page is about, and this tag shows up on search engine results pages (SERPs). Our SEO checker analyzes the length of your title tag and your keyword use within your title.
  • Meta descriptions are brief explanations of your page’s content and appear on SERPs under the title. Our SEO calculator assesses the length and keyword use of your meta description.
  • Headings tags, including H1, H2, H3 and so on, organize your content and identify what’s in each section of your page. We’ll check which heading tags you’re using and if your headings include keywords.

Search result for drying basil

4. Content grade

Our SEO checker tool will also assess your content and report on its length, format, and keyword density. These elements factor into your SEO score.

To optimize your page for both search engines and users, you want to include your target keywords naturally within your content.

For optimal keyword use, include your exact-match keyword several times throughout your copy and once near the top of your page. However, you need to avoid keyword stuffing — overusing your keyword in a way that makes the copy hard to read. Keyword stuffing hurts your user experience and SEO.

5. Image optimization

Optimizing your images for search helps search engines understand your content and helps you rank in image searches.

Our SEO checker evaluates your images’ filenames and alt tags, which help search engines understand your visuals. Both of these elements should briefly describe your image and include keywords if appropriate.

For example, if your page contains a photo of a cat sitting on a couch, an SEO-friendly filename would be cat-sitting-on-couch.png, while your alt tag might be “black and white cat sitting on a gray couch.”

6. Page links

Linking is essential for SEO. It helps users and search engines find your website and helps Google determine how to rank your site. Pages pass ‘authority’ to one another, so the more links from trusted, well-known sites a page has, the better the impact on its search rankings.

Your SEO report includes information about your page’s links, including the ratio of internal links to external links, and factors this data into your SEO score. Internal links are links between pages on your site, while external links go to outside sites.

To optimize your links for SEO, link to relevant content that’s helpful for users and use descriptive anchor text.

Also, make sure each page on your site has at least a few internal links leading to it. Adding internal links to a page helps search engines find it and passes authority to it, boosting its rankings.

Your SEO report also includes a backlinks score, which gives you insight into the quantity and quality of the links to your page from other domains. These backlinks have similar benefits as internal links do, and links from well-known, authoritative websites can have a significant positive impact on your rankings.

7. Site security

If your website isn’t secure, visitors won’t want to stay on it long, and your search engine rankings can suffer.

To make your site secure, have a valid Secure Sockets Layer (SSL) certificate and redirect your URLs to HTTPS pages. You should also avoid adding email addresses to your site in plain text since spammers can scrape these addresses and flood your email inbox.

Our SEO checker tool will assess these elements and incorporate them into your website score.

Security information on NFL website

8. Mobile-friendliness

Google now uses a mobile-first index, which means it evaluates pages from the perspective of a mobile user. Because of this and the growing prominence of Internet traffic from mobile devices, having a mobile-friendly website is essential for a good Google SEO score.

Our SEO checker scores your website’s mobile-friendliness and evaluates factors such as:

  • Responsive design: Responsive design allows your website to adjust to the screen on which someone views it.
  • Tap targets: Tap targets are the buttons users press on their mobile devices. These buttons must use appropriate spacing to ensure they’re easy to use.
  • Mobile viewport: A mobile viewport describes how your content appears on various devices. Your content should fit within the appropriate viewport size.

9. Indexing

For your site to rank in search results, search engines need to crawl and index your site. Our SEO calculator tool tells you whether your URLs are properly indexed.

It also assesses elements that help your site get indexed, including your:

  • txt file: This file tells search engines which pages on your site to crawl and which not to crawl. It also directs search engine crawlers to your XML sitemap.
  • XML sitemap: Your XML sitemap lists the pages on your site and help search engines find your content so that they can index it.

WebFX SEO Checker

  • it's Comprehensive.
  • it's Immediate.
  • it's FREE.

Try Now, It's FREE!

What is my SEO score? Find out in under a minute!

Wondering what your SEO score is? With our SEO checker, you can find out for free in less than 60 seconds. Just input your URL, name, and email address, and you’ll get your SEO score and report.

Your SEO report will give you your overall SEO score and tell you:

  • Where your website has SEO issues
  • How to fix those issues
  • Which issues to prioritize according to SEO impact
  • How to learn more about improving your website’s SEO issues

To get your SEO score, head over to our free SEO checker.