If you own or manage a website, you know that there a few key metrics that indicate success. And regardless of your industry or company goals, one metric is universal: traffic.
The number of daily or monthly visitors your site receives is easy to measure, monitor, and report. It provides a simple way to look at your site’s growth over time, and can give you an idea of whether or not your online marketing efforts are working – right? Not necessarily.
Website traffic is a simple metric on the surface, but unfortunately, there’s a little more to it than just counting visitors. Today, I’ll clear up a few common misconceptions about measuring and increasing website traffic.
Today marks one month from “Mobilegeddon,” and Google’s mobile-friendly algorithm is in full swing. This means that it’s now more important than ever to have a website that’s accessible across multiple platforms and devices – or is it?
A lot of people who were expecting something dramatic are now asking, “What did Mobilegeddon actually do? I didn’t see any changes.” At WebFX, our response to questions regarding the impact of mobile-friendliness is typically that it varies by industry. But now that these questions are becoming increasingly frequent, we wanted some data to back us up. In order to find it, we did a little research of our own on which industries are the most (and least) mobile-friendly.
But before we jump into that data, let’s look at the effects of Mobilegeddon so far.
Those beautiful yellow stars that appear just under page titles in search results are a shining opportunity to tell searchers that you are trustworthy. And you’d be surprised at how easily you can implement them on your site!
Some companies see an increase in clickthrough-rate as great as 20%-30% after implementing star ratings in their search results. It works like a referral, in a sense. In the same way that people are more likely to purchase a product a friend recommends, users understand that stars are representative of someone’s experiences with a product or brand.
Searchers are more likely to trust a website listing with a favorable star rating than a website without one. It’s a confidence (and clickthrough) booster!
Let’s take a look at the three ways that you can add star ratings to search results for your website, location, or products.
So your time and effort has paid off, and you’re ranking number 1 on the Google search results page for your targeted keywords. What now?
If your answer is “sit back and enjoy the traffic,” I’ve got some bad news: you’re not finished. Considering that the first result in Google’s search results receives about 33 percent of the clicks on the page, there are going to be plenty of competitors attempting to take that spot away from you.
So how do you hold on to the coveted position you’ve acquired? Here are a few SEO tips for your top ranking company that will help you be proactive in maintaining your spot.
Single-page websites get a pretty bad rap in the world of search engine optimization. Sure, they have funky designs and cool animations, but can Google still find them?
There seems to be quite a bit of disdain for small or one page websites from SEOs, and it doesn’t take much searching to find articles with titles like “A One Page Site Can Clobber Your SEO.”
Then there are the forum quotes:
“One page sites are NOT sharable or findable.” – Tom, Inbound forum
That statement is a little extreme, and not exactly true. For example, the one-pager whatisrss.com ranks #1 for “what is RSS?” However, many people do have valid reasons for not wanting to do SEO on one page sites, and they definitely can be a little more difficult to rank and optimize for searches.
These sites are a little more difficult, but not impossible, or even close to impossible, to optimize. It just takes a different way of thinking and a little more creativity than the standard SEO task list you might deploy for a bigger website.
Here are a few SEO tips for one page websites you can use to increase the likelihood of your own site ranking better and attracting more traffic.
Our InterviewFX series continues, bringing you valuable insights and tips from marketers, entrepreneurs, authors, and other industry experts. Today we’re sitting down with Giuseppe Pastore, an Italian SEO consultant.
Giuseppe has worked on many multi-language and multi-country SEO projects for both large and small websites, making him one of the most experienced consultants in the industry. He was kind enough to answer five of our most pressing questions on search engine optimization, Google penalties, and link building.
Keep reading to see Giuseppe’s thoughts on SEO and how your business should approach it!