DealerFX: All-In-One Channel Marketing Solution

With DealerFX, your company can build a custom digital marketing and advertising strategy for your dealership, distribution center, or general location. Since you pick-and-choose the services you want to use, like content marketing and remarketing or SEO and PPC, your prices will vary from other clients.

You can view all our service prices online, though — zero company information required.

DealerFX offers several advantages to businesses like yours, including:

1. Complete selection of online marketing and advertising services
2. Access to an agency experienced with franchise marketing
3. Partnerships with team members experienced with your industry
4. Follow-ups to questions, concerns, and other communications
5. Custom digital marketing and advertising strategies
6. Routine and transparent reporting
7. AI-powered marketing automation software for return on investment (ROI) and lead tracking

We also feature more than 1,100 testimonials and an expansive portfolio that showcases not only the experience of our clients but our agency’s work, too. For our clients, DealerFX provides reliable services that deliver results, plus a client-focused experience that makes their lives and work easier.

Channel marketing describes the practice of finding new channels for marketing or advertising your business and its products or services. This marketing strategy also encompasses the unique challenges of companies that act as distributors or franchisees.

In most cases, B2C and B2B businesses that serve as a part of a franchise or partner with distributors will use channel marketing. That’s because their company needs to consider several levels, channels, or campaigns when it comes to advertising or marketing their business.

For example, if you operate a car dealership, you need to consider:

1. The ideal consumer for your car dealership
2. The car manufacturer and their branding standards and marketing initiatives
3. The ideal consumer for the car manufacturer

All these factors can influence how you leverage channel marketing in your strategy.

Dealerships or distributors will often create a channel marketing strategy using the following steps:

1. Researching potential channel partners, like a manufacturer
2. Creating and signing an agreement with terms and conditions
3. Assessing possible marketing and advertising channels
4. Building a marketing or advertising campaign

In most cases, your business will already have a manufacturing or supplying partner. It’s developing and launching your dealer marketing strategy or advertising campaign that needs your focus. That’s where a solution like DealerFX (and an agency like WebFX) can help.

Digital marketing describes marketing your business with online strategies, like content marketing, social media marketing, search engine optimization, or video marketing. It uses new media, versus traditional media, to promote your company and its products or services.

Digital marketing for distributors, dealerships, and other organizations offers several perks.

These include:

1. Accessing a broader audience of business buyers and consumers
2. Maximizing your online visibility in search results, on social media, and more
3. Reaching people interested in your company, services, or products
4. Using cost-effective strategies that generate a substantial ROI
5. Promoting your business across multiple channels
6. Competing with competitors already using online marketing channels
7. And more!

In addition to these benefits, digital marketing for dealerships and distributors provides a few other advantages. People use the Internet nowadays to do almost all their product research, for instance. Studies show, for example, that 71% of business buyers start their research online.

With web marketing for your company, you can take advantage of this fact.

Marketing your business, products, and services via online channels can help your organization earn critical visibility, which can improve your performance and bottom line. That can translate to more revenue, plus the ability to expand your operations.

Your organization can use a variety of digital marketing strategies, including:

1. SEO
2. Video marketing
3. Content marketing
4. Voice SEO
5. Social media marketing
6. And more

Depending on your business, as well as your audience, you may use a combination of approaches.

Almost every company, for example, should use SEO because it can improve your visibility in search results related to your business. Plus, almost 95% of online experiences start with a search engine. In comparison, only some organizations will adopt voice SEO due to their target audience.

At WebFX, we offer a suite of digital marketing services, including but not limited to:

1. Account-based marketing
2. SEO
3. Web design
4. Video marketing
5. Email marketing
6. Content marketing
7. Website copywriting
8. Voice SEO
9. Infographics
10. Social media marketing

If you have questions about which service would offer your business the most value, contact us online.

Digital marketing for distributors and dealerships can cost anywhere from $2,500 to $12,000 per month.

This amount depends on several factors, however.

If your company only adopts one or two strategies, you will probably have lower costs than a business that uses five or more. The aggressiveness of your services, as well as your agency’s experience, can also influence what you pay for online marketing.

For example, a strategy that focuses on lead generation and lead distribution for manufacturers may rely heavily on software like MarketingCloudFX (to track and monitor leads) and strategies for attracting leads, like SEO and PPC.

In comparison, a franchise looking to attract foot traffic may dedicate their budget to services like geofencing advertising, which targets people in a nearby area, and local SEO to help reach business buyers near that company’s location.

When it comes to web marketing services, it’s important to mention that quality often correlates with pricing. An agency that promotes low-cost services will often underdeliver when it comes to your experience as a client and your campaign’s results.

Digital advertising describes a series of strategies for promoting your business through paid channels. A few examples of online advertising strategies include remarketing, pay-per-click advertising, and geofencing advertising.

Adopting digital advertising for your dealership or distributor offers you several benefits, including:

1. Gaining immediate online visibility
2. Creating hyper-targeted ad campaigns for specific audiences
3. Accessing accurate campaign performance data and user data
4. Generating instant leads and revenue

As businesses earn an average of $2 for every $1 spent on paid advertising, it’s a reliable advertising channel for companies like yours. Not to mention, people who click on online ads are 50% more likely to make a purchase or convert, like by contacting your business.

Here are a few trusted digital advertising strategies for dealerships and distributors:

1. PPC
2. Geofencing advertising
3. Remarketing
4. Social media advertising
5. Influencer advertising

With these various strategies, your company can leverage several channels. You can use social media, for example, and search. These campaigns can also target users in different stages of the buying funnel, like those researching and those ready to buy.

At WebFX, your company can access a turn-key solution to paid online advertising with these services:

1. PPC
2. Geofencing advertising
3. YouTube advertising
4. Remarketing
5. Addressable geofencing advertising
6. Social media advertising
7. Influencer advertising

If you have questions about which services your business should use, contact us online!

Digital advertising for distributors and dealerships can cost $9,000 to more than $10,000 per month.

Rates for digital adverting services depend on several different factors, including:

1. Your ad spend
2. Your strategy
3. Your agency’s experience
4. Your industry
5. And more

Like online marketing services, your business should avoid advertising services promoted as “cheap” or “low-cost.” These phrases often serve as a red flag. Agencies that use these words tend to offer little experience and low returns when it comes to paid advertising.

Now that you know all about digital advertising and marketing for companies like yours, are you ready to get started?