Your medical imaging practice thrives on helping patients. But when there are no new patients to help, what do you do? Lead generation for radiology helps practices attract new patients through digital marketing strategies that engage with those looking for medical imaging services and encourage them to become patients.
In short, with lead generation for medical imaging and radiology, you’ll attract new patients to your office with ease.
Keep reading to learn more about lead generation for medical imaging, along with some helpful lead generation strategies you can start implementing today so you’ll always have new patients in your waiting room.
WebFX has helped businesses generate over 7.8 million qualified leads in 200+ different industries, and that includes medical imaging! See how WebFX can help your practice today by calling 888-601-5359 or contacting us online.
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What is lead generation?
Lead generation refers to the practice of identifying, attracting, and converting people into customers. In this case, your leads are people in need of medical imaging services, and your customers are your patients.
Lead generation (or patient generation), is important for any medical practice. Even outside of the healthcare industry, businesses are implementing lead generation strategies to support healthy business growth and attract leads most likely to convert.
Lead generation for radiology clinics helps healthcare practices like yours serve the people of your community by encouraging new patients to visit your clinic.
6 lead generation tips for medical imaging practices
Knowing the importance of lead generation is one thing, but implementing lead generation strategies for healthcare practices is another. Today, we’ve gathered six lead generation tips for radiology and medical imaging clinics to help you attract new patients in need of your services.
1. Optimize for local search engine optimization (SEO)
Serving your community starts with letting your community know you’re there. With local SEO strategies in place, you can do that.
Local SEO involves targeting keywords and phrases local searchers enter into a search engine. For example, if someone in your area needs medical imaging services, they’ll most likely search something like “medical imaging practice near me,” or “radiology clinic in [city].”
Targeting local keywords with local SEO can help you attract new patients to your practice and increase your practice’s visibility within your community.
2. Invest in pay-per-click (PPC) advertising
PPC advertising is another lead generation strategy that can greatly benefit medical imaging and radiology clinics because it helps to improve your practice’s visibility on search engines.
While traditional and local SEO work to help your clinic appear on search engine results pages (SERPs) organically, PPC advertising positions your business directly in front of users and, in many cases, before they begin scrolling the list of endless search results.
PPC ads appear at the top of search results pages and are marked as “Ads” or “Sponsored.” These top ad placements are awarded to businesses through a bidding process. As the name suggests, once an ad spot is awarded, businesses only pay when a user clicks on the ad.
3. Develop a social media strategy
Want your current and prospective patients to get to know your practice in a new light? Being active on social media is a top lead generation strategy for medical imaging because it helps expand your office’s reach to new and larger audiences.
71% of adults with Internet access use social media, meaning over 250 million U.S. adults are active on social media. That’s a lot of potential patients to reach!
With social media for radiology, you can:
- Improve brand recognition
- Expand your office’s reach
- Interact with your patients more casually
- Show off your practice’s personality and make it feel more inviting
4. Improve your website’s user experience (UX)
Your website can act as a direct reflection of your practice. By improving your website’s UX design, you can improve the online patient experience and generate more leads.
UX design involves making your website easier for new and prospective patients to navigate. A navigable website makes it easier for patients to do things like schedule appointments, get in contact with radiologists, and learn more about your practice.
5. Include patient testimonials on your site
People want to seek medical attention and advice from healthcare professionals they trust. You can begin to build trust between you and your prospective patient before they even set foot in your office by including patient testimonials on your site.
People value other patient’s opinions when it comes to choosing to invest in new products or services. By including patient testimonials on your website, you can give prospects another lens to view your practice. Not to mention, testimonials are genuine and honest without your input.
Generate more leads for your medical imaging office by including patient testimonials to ease newcomers’ worries and reassure them that you’re the best radiology practice for them.
6. Create a content marketing strategy
Creating a content marketing strategy for your radiology office is another great way to generate leads by helping patients get to know your practice.
Content marketing involves marketing your practice to patients through the creation of quality, informative content. This content can come in the form of blog posts, articles, videos, infographics, and helpful guides that serve to inform your patients.
Medical imaging practices can use content marketing strategies to inform patients of what you do at your practice and what they can expect when they visit. Additionally, content marketing gives you the chance to show off your medical knowledge and convince them that you’re the medical imaging practice for them.
With the help of a content marketing strategy, you can attract more patients to your practice while offering helpful resources for all patients.
WebFX helps clients in the healthcare industry grow their practices.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
— Merrimack Valley Psychological Associates
Want to generate more medical imaging leads? Give WebFX a call today
At WebFX, we know every client is different — from the industry and clients they serve to their digital marketing goals, every client is unique. That’s why when you partner with WebFX, you can avoid one-size-fits-all marketing strategies entirely.
When you team up with WebFX you’ll receive a lead generation strategy that fits your practice and is tailored to help you achieve your goals.