Social Media for Medical Imaging: 5 Tips to Attract Patients
Discover how to optimize your radiology clinic’s social media with WebFX’s expert advice. Choose fitting platforms, use paid ads, diversify content, engage with audiences and post regularly.
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insights from 98,500+ hours of healthcare marketing experience
It’s not every day that someone needs to visit a medical imaging clinic. Because of that, medical imaging clinics aren’t always top of mind for your current and prospective patients. But with social media for medical imaging, you can ensure that your practice is always top of mind for users and at the forefront of their social feeds.
With social media for radiology clinics, practices can reach larger audiences and increase brand awareness among patients and other users on social media. Keep reading to learn about social media marketing best practices for radiology clinics.
WebFX is a leading digital marketing agency for businesses and practices in the medical and health industry. Call us at 888-601-5359 or contact us online today to learn how WebFX can help you build a social media strategy that wows your patients.
5 social media marketing tips for radiology practices
Here’s a closer look at five social media marketing tips for medical imaging and radiology practices that will help your practice’s social pages take flight.
1. Choose the right platforms
Having a solid social media strategy for your X-ray and medical imaging practice starts with choosing the right platforms. Every social platform attracts different audiences, so you’ll want to join the platforms you know your audience is active on.
To determine your ideal social platforms, you need to know your target audience. Identify your target audience, or the people you want to reach, by thinking about those who are most likely to visit your practice or need your services.
Additionally, think about the type of content you want to post on your pages. Every platform is geared toward different media formats, so try to match your content with the platforms that support it.
For example, are you looking to create a variety of content, like images, videos, and polls? If so, Facebook or LinkedIn could be a great platform to establish your practice on.
2. Use paid advertising
Sometimes the social media algorithm can be tricky, and you might feel like your posts aren’t reaching your audience adequately. By investing in paid social media ads for medical imaging, you can expand your practice’s reach more effectively.
Multiple platforms offer paid ad opportunities, including:
Paid social media advertising for radiology and medical imaging offers a few perks that are hard to pass up. When you use paid social media ads, you can enjoy benefits like:
- Advanced audience targeting features: When you launch a paid ad campaign on social media, you’ll get access to audience targeting tools, so you can indicate who you want to see your ads.
- Increased reach: Paid social media ads for medical imaging can help you to reach leads who may be interested in your practice but haven’t found you yet. With paid ads, you can find them first.
- Campaign performance tracking: Even after you launch your ads, you’ll be able to keep an eye on how they’re doing with your chosen platform’s analytics page which offers in-depth reports on who your ads are reaching and how people are reacting to them.
3. Diversify the content you post
Maintaining a successful social media account for your radiology practice entails posting a variety of content like images, videos, polls, and other media.
Some platforms are more flexible than others when it comes to the different kinds of content you can post. For example, Facebook and LinkedIn have options to post single images, multiple images, videos, external links, and even polls. However, Instagram is a bit more limited, allowing only images and videos.
Whichever platforms you’re active on, it’s beneficial to post a healthy mix of the content types allowed. Doing so allows you to showcase your practice and engage with current and prospective patients in different ways.
4. Engage with your audience
Speaking of engaging with your patients on social media, let’s talk about how you can engage with them, and why it’s important to do so.
Engaging with your patients on social media is important because it helps you to build meaningful relationships with people even when they aren’t in your office. Not only that, but it humanizes your practice.
Social media engagement also helps build brand recognition. The more users interact with your social page and content, the more they get to know your practice. Patients want to go to an office they trust and feel comfortable in, and you can build that trust through social media engagement!
5. Post regularly
To see success with social media for medical imaging, it’s important that practices post content regularly. Posting on a regular basis ensures your followers are seeing your content and keeping your practice at the forefront of their minds.
Posting frequently keeps your audiences engaged with your practice and makes your practice feel accessible to current and prospective patients. More posts mean more opportunities for followers to interact with you and vice versa.
Bonus Tip: Know your platform’s post limits
It’s important to note that while it isn’t set in stone, social media platforms all have “limits” for how often people should post on their pages. We say “limits” because there’s no definitive maximum for how often you’re allowed to post.
For example, on Facebook, you’ll probably want to limit yourself to one to three posts per day to avoid annoying your audience or flooding their feeds. On the other hand, posting multiple times a day on Twitter is common and encouraged. You could potentially post dozens of tweets on your page without annoying your audience.
Determining an acceptable post frequency rate also depends on your audience. For example, your Facebook followers could be extremely active, warranting more than one to three posts a day. The longer you’re on a platform, the more you’ll get to know your audience’s social media behavior.
WebFX helps clients in the healthcare industry grow their practices.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
— Merrimack Valley Psychological Associates
Reach new patients on social media with WebFX
WebFX has been helping clients in 200+ different industries (including healthcare!) achieve their digital marketing goals. With services ranging from web design to paid advertising campaigns, WebFX has you covered when it comes to social media for medical imaging.
Give us a call today at 888-601-5359 or contact us online to learn more about how you can partner with a digital marketing agency that’s driven over $6 billion in revenue for their clients.
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