Want to reach more customers for your fence installation company?
Search engine optimization (SEO) is one of the best methods for helping fence installers obtain valuable traffic. It’s the process of boosting your website’s ranking in the search results to drive more traffic and leads to your site. This is a great method to help you earn credible leads that you can convert.
On this page, we’ll provide four tips to help fence installers get the most out of SEO. If you want to learn more about creating a custom SEO plan for your fencing business, call us today at 888-601-5359 to speak with a strategist.
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1. Claim your Google Business Profile listing for your fencing company
Google Business Profile is a crucial part of SEO for local businesses. When users conduct searches for local businesses, they’re going to see your Google Business Profile listing first. It’s important that you claim your listing and optimize it to drive traffic for your business.
Google Business Profile listings typically are triggered by “near me” or “in [location]” searches. If someone searches “fence installers near me” or “fence installers in Harrisburg, PA,” it would trigger a list of fence installers in the area.
First, you’ll need to claim your listing. Once you claim your listing, it is important that you fill out all the information you can. Include significant information like contact information, hours of operation, and a description of your business.
In addition, add photos to your listing. It helps give your audience insight into your business. They can see the work you do or get familiar with your staff.
When you own a local business, reviews are important too. Google Business Profile allows you to manage your reviews. You can address negative comments, and thank people for positive feedback, which helps build a better image for your fencing business.
By claiming your Google Business Profile listing, you will drive more leads to your fencing business. If you have any more concerns about Google Business Profile, contact us today to speak with an expert! We’re dedicated to helping you pull off a flawless campaign that attracts more leads and more revenue.
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2. Find keywords related to your fence installing business
Keyword research is a significant part of SEO. When users conduct searches, they use keywords to generate relevant results. It’s important that fence installers choose the right keywords to drive valuable leads.
When you conduct keyword research, you’ll discover valuable keywords for your campaign. There are numerous keyword research tools that will help you find the right keywords for your campaign.
As you conduct your research for keywords, focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords generate better results for your business because they attract more valuable leads.
These keywords are better than short-tail keywords, which only contain one or two words. Long-tail keywords are more specific, so you generate more qualified leads that are interested in your business. Someone who searches “fence repair companies in Harrisburg, PA” is more likely to be more interested in your business than someone who searches “fence” or “fence repair.”
People who search for short-tail keywords can have different intentions. Someone who searches “fence” may be looking for the definition, different types of fences, or an installer. It’s hard to know their intentions when the keyword is generic.
3. Integrate keywords onto your fencing business’s page
Keyword research will help you find the right keywords for your campaign. Once you select your keywords, you’ll need to integrate them into your site.
When Google bots crawl your pages, they look for keywords to understand the context of your pages. Use your keywords throughout your pages, so you can rank in the results for those words.
There are numerous places to integrate your keywords. This includes the title, heading, meta description, and body text of your page. Placing your keywords in these areas will help Google understand your page.
As you integrate keywords into your site, be mindful of how often you use them. If you use them too often, it will lead to keyword stuffing, which negatively impacts your ranking. Only use keywords where they fit naturally.
As an Internet marketing company with more than 20 years of experience, we know what keywords work and which ones don’t. To learn more about keyword stuffing or other information on keywords, check out our resources on our website!
4. Earn links from other fencing experts
Links are an important part of SEO. They help you boost your website’s ranking in the search results. There are two different types of links fence installers should focus on for SEO, which are backlinks and internal links.
Backlinks are links to your business’s site from other authority sites. You want backlinks to come from authorities in your industry to help build trust in your business.
These links are valuable for boosting your site’s trust and authority. When an authority site links to your page, it sends a signal to Google that your site is valuable and informative. Google will rank your site higher, so more leads can find your page.
The best way to earn backlinks is through content creation. You can create videos, blogs, or infographics to get authority sites’ interest. It not only helps you engage leads on your own page, but it’s a great way to get authority sites to link to your page.
You can send your content to authority sites and ask them to check it out. If they like what they see, they may use it as a resource on their own page. This forms a backlink and sends traffic from their site to yours.
Backlinks are crucial to helping your business earn valuable leads. Not only do these links drive valuable traffic to your site, but they also help you rank higher in the search results to drive more traffic.
Internal links play a vital role in increasing your site’s ranking. These are links from one page of your site to another.
When you link internally on your page, you keep leads engaged on your page longer. They can follow various links in your content and learn more information about a certain subject.
Internal links help your leads learn more about your business. They become more familiar with your fencing business, which makes them more inclined to purchase from you. People like to buy products or use services from companies they know well.
If leads are spending more time on your page, it’ll send a positive signal to Google that your site is relevant. It will rank your site higher to help people find your page easier.
When you link to different pages on your site, you also help guide your audience to the next step. If you created a blog post about how to repair a broken fence, you might guide someone to a services page, then a pricing page, then the contact page. It’s a natural progression to help your leads move towards conversion.
Learn how we increased traffic by over 40%, and conversions by over 100% for an ecommerce client.Read the Case Study
WebFX is a top SEO company for fence installers
SEO is a great method to help fence installers obtain valuable traffic. You can take this valuable traffic and convert it into sales for your business. At WebFX, we have the knowledge and expertise to help you create a successful SEO plan.
We’re a full-service digital marketing company that specializes in SEO. Our team of 450+ experts will help you create an SEO plan that works for your fencing business. With over 25 years of experience, we know how to create plans that work.
If you want a company that drives results, look no further than WebFX. To date, we’ve driven over $3 billion leads and 7.8 million in sales for our clients. Our team of experts focuses on driving the best results for your business.
Don’t believe us? Just ask our clients! Check out our 1,020+ client testimonials that attest to the great work we do for them!
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