If you want to reach valuable leads online, you must create a strong digital marketing plan. Internet marketing will help you obtain leads that are interested in your fence installing business. The first step is to figure out which methods are best for you.
On this page, we’ll discuss the top three digital marketing methods for fence installers. If you need help creating an Internet marketing plan that works for your fencing business, call us today at 888-601-5359 to speak with a strategist about your custom plan.
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1. Use search engine optimization (SEO) to reach more customers
Search engine optimization (SEO) is the process of boosting your website’s ranking in online search results. When users conduct searches, they generate a list of pertinent results. You want to help your fencing installation site rank higher in search results so more people can find and contact you.
To start using SEO, you’ll need to identify the keywords people search online to find your business. Keywords trigger your listing to appear in the search results. Find the most relevant keywords for your campaign to reach valuable leads.
Conducting keyword research is the best way for you to find valuable keywords for your campaign. Keyword research will help you see the available options for keywords and help you figure out which keywords are best for your fencing business.
As you conduct keyword research, focus on long-tail keywords. Long-tail keywords are keywords that contain three or more words. These keywords are better for your campaign than short-tail keywords, which only contain one or two words.
When users conduct searches, they use long-tail keywords to find the best results. You want to use long-tail keywords throughout your content to ensure your pages appear in these results. It will help you connect your business with valuable leads that are interested in your business.
Someone who searches “fence installers in Harrisburg, PA” will be more interested in your business than someone who searches “fences.” When someone searches generic keywords like “fences,” they could be looking for pictures of fences, a fence installer, instructions for installing a fence, or numerous other things.
Once you have your keywords selected, integrate them into your site. When Google search bots crawl your site, they look for keywords to understand the context of your pages. Integrating keywords will help your pages rank in relevant search results.
SEO is a great method to help you obtain valuable traffic to your fencing business’s site. This method takes time to show results, but the results are well worth it. You’ll boost your organic traffic and reach more valuable leads with SEO.
If you require more assistance with your keyword search, don’t hesitate to ask one of our 150+ SEO experts at WebFX. Our team is dedicated to helping you create the best campaign you can for your fence installation business!
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“The WebFX team has impressed me again and again with their knowledge, professionalism, and their willingness to bring our products to the customers who are looking for them. As a startup company we rely on WebFX to help us understand what it takes to get our message out there in an ever increasingly complex SEO and PPC world.”
2. Obtain valuable leads for fence installers with pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a cost-effective way to reach more valuable leads for your business. These paid ads appear at the top of the search results above the organic listings. They are tagged with the word “ad” to indicate paid content.
PPC ads are an effective way to drive valuable results for your fencing business. In fact, 65% of all high intent searches result in someone clicking on a PPC ad. These are people who are close to conversion and the most interested in your business.
Like SEO, PPC ads operate on keywords. You’ll want to focus on long-tail keywords to ensure you attract leads that are interested in fence installers. Since these keywords are specific, it will also keep your costs low because there is less competition for specific keywords.
Once you have your keywords selected, you’ll enter the bidding system. This is where you will bid to get your ad’s placement.
You’ll need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time. When you conduct keyword research, you will get an idea of the average bid amount and keyword worth.
Your maximum bid and quality score will determine your ad’s placement. Once you have your placement, you’ll launch your campaign.
PPC is a great method that’s easy on your budget. You determine the amount you want to set for your campaign. Whether it’s $300 or $3,000, you choose the amount that works best for your fencing business (although the amount you invest will affect your campaign’s success).
When you run a PPC ad, you only pay when leads click on your ad. You don’t pay for impressions. This means that your money is going towards leads that are interested in your business.
If you want a cost-effective method that gives you complete control over your campaign, PPC is a great Internet marketing method for fence installers.
With over 25 years of experience in the Internet marketing industry, our team has created numerous blog posts, videos and informational articles to help your business succeed. To find more information on PPC, check out our list of resources online!
3. Send pertinent information about fencing through email marketing
Email marketing is a great digital marketing method to nurture leads towards conversion. This method enables you to have a direct connection to leads that are interested in a fence installer.
To obtain email addresses, you’ll want to put an email sign-up bar on your site. You’ll want to refrain from buying email lists because they don’t have many valuable leads and many of your emails will end up in spam or trash folders.
Instead, placing an email sign-up bar in the header or footer of your site will generate great results. If people are interested in a fence installer, they’ll input their email and sign up to receive information from your business. You know these leads are interested because they voluntarily input their email in to hear from you.
Once you have a good list of subscribers, you’ll want to send them content. It’s important that you understand your target audience first, so you can send content that will interest them the most.
You can send various types of emails including promotions, sales, links to content, or other messages. Provide your audience with a variety of information to keep things fresh and keep them engaged.
To take your email marketing campaign a step further, you can personalize emails for your subscribers. This will make them more likely to open and engage with it because it’s tailored to them. A few personalization tactics include using subscriber names in the greeting and tailoring content to their preferences.
Email marketing is a great way for your business to earn conversions. You’ll nurture valuable leads and convince them to use your services. It’s a great digital marketing strategy for fence installers.
WebFX is a top digital marketing company
A strong digital marketing plan will help you achieve valuable traffic and leads for your business. You’ll earn leads that are more likely to convert, which will help your fence installation business grow. At WebFX, we have over 25 years of experience creating Internet marketing plans that drive results.
We’re a full-service digital marketing company that offers numerous services to fit your needs. Our team of 500+ experts will bring their knowledge and expertise to your campaign. We’ll help you create a custom plan that works for your fencing business.
If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on driving success for our clients first.
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