10 Most Effective Garage Door Marketing Ideas for Qualified Lead Gen

Some of the most effective garage door marketing ideas include:

1. Advertise with Google Local Services Ads

Google Local Services Ads (LSAs) make generating local leads seamless. That’s because these location-targeted ads appear when users search for terms related to your business and its services, like ‘emergency garage door company near me.’

Plus, these ads include enhancements, like:

• Your services
• Your service area
• Your ratings and years of experience
• Your licenses and/or insurance

Users can also choose to contact your garage door company through options like:

• Instant messaging
• Online booking
• Telephone

You can learn more about using this strategy in our Google LSAs guide for garage door companies.

2. Claim and optimize local listings

Local listings, like Google Business Profile and Bing Places, appear above organic search results and can connect your business with leads faster. Like Google LSAs, these listings appear when users make relevant localized searches, like ‘garage door maintenance salt lake city ut.’

Get started with this garage door marketing idea by:

• Creating or claiming your listing
• Adding your name, address, and phone number
• Setting your service area and business hours
• Listing your services and/or products
• Sharing your recent work or other business images, like your vehicles or team

You can also post on local listings like Google Business Profile to share updates, like:

• Limited-time offers or promotions
• Upcoming seasonal hours (remember to update your business hours, too!)
• New services or packages

For the best results with this idea, update your profile regularly, like with new photos.

3. Create localized website content

Localized content, like “Garage Repair Services | Salt Lake City Utah,” focuses on reaching users in your service area. In comparison, non-localized content, like “X Signs It’s Time to Replace Your Garage Door,” connects with users worldwide.

One of the most effective garage door marketing ideas is to create localized content for your services based on the service area. For example, a garage door company in Utah could create the following content:

• Garage repair services for West Valley City, UT
• Garage repair services for Bountiful, UT
• Garage repair services for Draper, UT

While this content would target similar intents — people looking for garage repair assistance in their area — it would offer unique value by highlighting the service area, how the business can (and has helped), and what these services include.

The most common mistake when creating this type of content is creating content that isn’t unique. For example, some businesses will write the content and then scale it across service areas by replacing the city, which produces duplicate content.

4. Improve lead gen forms

When it comes to generating website leads, garage door companies depend on the design, usability, and functionality of their lead forms. Forms that frustrate or confuse users will affect a business’s lead flow, which is why it’s critical to improve your lead generation forms.

Some common best practices for lead gen forms include:

• Request essential vs. non-essential information
• Use descriptive form field names, like “Email Address”
• Provide help text for errors, like “Please enter a valid email address like [email protected]”
• Send submissions to your customer relationship management (CRM) platform
• Test lead gen forms across devices and browsers

Most lead form builders, like Gravity Forms, include built-in features to support these best practices. For example, adding help text and form field names requires zero development skills in Gravity Forms.

5. Add website trust signals

People want a garage door company they can trust, whether for their business or home. Trust signals, like certifications, reviews, and testimonials, can build confidence and trust in your business and services.

A few ideas for adding website trust signals include:

• Create a testimonials and/or case studies page
• Embed reviews and/or testimonials on your homepage
• Highlight certifications, licenses, or insurance in your website footer

While the above requires some design and development work, certain website builders can make this process seamless. With WordPress, for example, businesses can create reusable elements (like for testimonials) and reuse them across the site.

6. Sponsor local events or organizations

Sponsoring local events or organizations is a garage door company marketing idea focusing more on brand awareness and less on lead generation. That’s because it’s promoting your business to people who aren’t (for the most part) looking for garage door services.

7. Target neighborhoods with geofencing

Garage door companies can also get business traction with geofencing advertising. That’s because geofencing ads target users in specific locations, like a zip code or customized radius. For example, you could target a neighborhood to advertise your maintenance services.

8. Use content marketing to reach future buyers

Content creation is the process of producing written content like blogs, articles, and guides that will draw your target customers to your website.

Written content can cover anything from why your garage doors are the best, the process you use to make them, or how to install them yourself.

Guides are usually longer, allowing you to elaborate on specific topics fully. You can also offer them as a free resource, which helps customers see you as an authority in your industry.

Infographics are a great way to share important information with your customers in a fun, engaging way that is easy to share on social media or in email newsletters. They are also a great way to break up a long wall of text on your pages.

9. Invest in a website design

Web design is another important factor in marketing your garage door company.

Your website is your business’s home online and often makes the first impression of your brand on potential customers. If your site is well-designed and makes it easy for visitors to find what they need, they’ll see you as professional and trustworthy. However, if your website has pixelated images and challenging navigation, chances are high that visitors will navigate away from your site.

Focus on the quality and organization of your website to ensure that when a customer finds it, they’ll like what they see.

Your website should always be easy to navigate so visitors can find what they want. Straightforward navigation bars are the best way to ensure you meet this goal.

Tabs in your navigation bar could include “About Us,” ‘What We Do,” “Our Garage Doors,” and other categories that help explain your garage door company to your audience.

You should also make sure that your site follows garage door web design best practices.

This includes things like color palettes, appropriate branding, and interesting visuals. Many users judge companies before they take the time to learn about their services, so these elements can make or break your online success.

10. Run PPC ads for instant leads

PPC, or pay-per-click, is an advertising model that allows you to advertise your garage door company in search engine results. The most popular platform for this is Google Ads.

It works on an auction system in which you bid on the keywords you want to advertise for, and if your bid is among the highest, your ad will show up above the normal search results.

For example, you may want to run an ad that targets the keyword, “red wooden garage door,” so you bid 34 cents per click. When a user searches for this keyword, Google will pull from its Ads platform and determine which advertisers bid the most on it. If your bid is one of the highest, your ad will be shown at the top of search results.

However, you only pay for the ads when customers click them — not just when they’re shown to users. When a searcher clicks on your ad, you’ll be charged your bid amount – and they’ll be taken to a landing page on your site where they can fill out a contact form.

Because you choose how much you’ll pay, PPC is an affordable way to advertise your garage door company.

How to choose a garage door marketing agency

With so many choices, it can be hard to choose which Internet marketing company is right for you. But there are a few things you should consider before hiring an agency.

1. Do they understand your goals?

Any reputable marketing company will take the time to understand and work with your company’s goals.

The best company for you will ask about your goals, determine how Internet marketing fits into them, and be willing to offer a service plan that accomplishes what you need.

2. Are they in your price range?

When finding an online marketing company for your business, it’s important to consider how digital marketing fits into your budget.

Most agencies avoid listing pricing information on their sites, which can make it difficult to determine which ones offer plans that work for your business. But at WebFX, we offer transparent pricing charts for each of our services – including SEO, PPC, and more.

3. Do they offer everything you’re looking for in a marketing company?

It can be easy to settle on a company if they offer basic Internet marketing services at a price you can afford, but given that your marketing strategy can have a huge impact on your business’s success, we recommend taking the time to fully research your options.

Do your research and see which marketing companies offer all the strategies you need for your website, and which are most equipped to help you accomplish your goals.

Get started with garage door marketing today!

WebFX has years of experience working with garage door businesses. We have success working with some of the most well-known garage door franchises, to provide them with the best in SEO, PPC, and website design for their garage door websites.

As your garage door marketing partner, we’ll provide you with a custom, results-driven strategy, plus dedicated support from an experienced and award-winning team of marketers. If you’re ready to not only attract more leads but also grow your business, then WebFX is the agency for you.

Contact us today for a free quote!

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