Internet Marketing Services for Waynesboro, PA
As a local business looking for professional Internet marketing services, you want to make sure your agency of choice is the perfect fit.
Unfortunately, many local businesses don’t have the margin for error that bigger corporations do when it comes to allocating for an online marketing budget. That’s why it’s extremely important to partner with a digital marketing agency that knows how local businesses function, and how to structure effective online marketing campaigns for more localized markets.
This article is a brief rundown of the Internet marketing services available to businesses in and around the Waynesboro, PA area, along with suggestions on how to find the right agency to partner with. To learn more, keep reading, and give us a call at 888-601-5359.
What is Internet marketing?
You’ve probably heard the term before, but it can be difficult to track down a legitimately helpful definition of “Internet marketing.”
Simply put, Internet marketing is an umbrella term that refers to a number of online marketing channels available to all businesses, in every industry.
Some of the most common areas of Internet marketing are:
Web design and web development
SEO may be the basis of most online marketing strategies, but you can’t market online unless you have a proper website in the first place. This is where web design and development services come in.
Your website is the online face of your company, and you want it to look great and function perfectly. The days of a one-page, static website being “good enough” are long gone. You need to go the extra mile for your customers, and that means investing in a high-quality website that’s gorgeous, intuitive, and helpful.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
Search engine optimization (SEO)
SEO is the practice of structuring certain elements of your website in such a way that your site appears higher up in various search engine rankings.
Search engines like Google try to rank websites based on what is most helpful to users, and SEO is all about turning your website into a source of trusted information within your industry. SEO is the foundation of most successful Internet marketing strategies.
Pay-per-click advertising (PPC)
PPC is a form of self-serve online advertising. If you’ve ever seen the advertisements alongside Google search results, that’s PPC in action.
The PPC model is actually a fantastic option for most smaller businesses, because it doesn’t require a large investment. With PPC, you only pay when users actually click on your ads. It doesn’t matter how many people see your ad – you only pay when it’s clicked.
This means that even small-scale PPC campaigns can result in massive returns when properly structured and executed.
Great social media marketing is a huge contributing factor to the success of many local businesses.
Many customers in 2016 look first to the Internet for product research, brand feedback, and company reviews. Maintaining active social media profiles will put you well ahead of your competition, and establish quick trust among potential customers.
On the flip side, mismanaging social media can be incredibly detrimental to your business. Unfortunately, there is very little overlap between having a personal Facebook page and growing a business page.
We know Waynesboro
One of the most important aspects of marketing online for local businesses is a thorough knowledge of the business itself, along with its geographical location.
Marketing on a national or global level may be more of a numbers game than anything else, but local marketing is much more nuanced. Unfortunately, many digital marketing agencies are far out of touch with local businesses. They’ll try to sell you on one-size-fits all marketing bundles, which are all but useless in a local context.
For your business to see results with Internet marketing, you need a custom-made digital strategy that’s rooted in a deep understanding of your business and your community.
WebFX is a born-and-raised PA business. We’re just a bit over an hour Northeast of Waynesboro, and many members of our WebFX family grew up in the immediate area. We know how PA businesses function, and we use that knowledge to increase the bottom line of clients throughout Pennsylvania.
We’ve visited the Renfrew Museum, toured the Alexander Hamilton House, and played golf on the Goat Hill golf course. We know Waynesboro, and we know how to market for your business.
Increase your revenue today
We call ourselves a performance-drive agency, because what we care about is improving your bottom line. Our expert team of Internet marketers is thoroughly invested in each and every one of our clients. You’re not just an ID number in a rolodex of clients to us, and you won’t be treated that way.
If you’re seeking professional Internet marketing services, look no further. Our success speaks for itself, and we’d love to help you drive more revenue to your business, just like we have for hundreds of other clients across Pennsylvania.
Contact us today for more information or a free quote!
Call 888-601-5359 or contact us online today to see how WebFX can improve your online performance.