Tampa Lead Generation Services

How else can you boost your lead generation? With PPC ads, which is one of the most cost-effective lead generation tactics. In fact, companies make $2 for every $1 they invest in PPC advertising.

In your search experience, you’ve probably come across PPC ads. They appear above organic search results — so they’re the first results you see — and include a small, green icon that says, “Ad,” which distinguishes them from organic listings.

The benefit of PPC ads is that you’re targeting users near the bottom of the buying funnel — people who are most likely to buy. They’ve researched what they want, and now they’re ready to make a purchase. That’s why traffic from PPC ads is 50 percent more likely to convert than organic traffic.

It’s critical, however, that you’re creating relevant and compelling ads for the appropriate keywords. By leveraging our PPC services, you can ensure your ads resonate with your target audience and drive valuable conversions.

Social Media Marketing

The average person spends 28 percent of their time on the Internet browsing social media, yet only 26 percent of businesses use social media for marketing. By not investing in social media marketing, many companies miss out on valuable leads.

In fact, more than 40 percent of business-to-business (B2B) marketers earn clients through Facebook. Not to mention, 80 percent of B2B social media leads come from LinkedIn, emphasizing that social media can — and does — generate qualified leads.

Why?

Consumers use social media for more than updates from friends and family. They also use it for shopping, whether they’re researching a product or asking for advice about a product. In fact, 80 percent of shoppers receive purchase advice through social media.

That’s why you want an active online presence.

While you can maintain accounts on a variety of social media platforms, it’s critical you have an active presence on the ones your target audience frequents. That lets you maximize your time and effort, plus generate leads that are more likely to convert.

Keep in mind that you want to do more than share content with your followers. You also want to engage with them. If they comment on a post or submit a review, for example, comment back and start a conversation.

It makes your target audience feel valued, plus helps them build a relationship with your company.

Another strategy for improving the quality of your leads, as well as lead quantity, is content marketing. For many marketers, content marketing is essential for lead generation because it doubles website conversion rates.

The challenge, however, is that you must create original and relevant content, such as the following:

1. Infographics
2. Videos
3. Guides
4. Webinars

If you don’t create unique content, you won’t receive the same traffic, engagement, or conversions from users. Instead, they’ll visit more well-known websites for their industry information. So, if you’re a landscaping company, make sure your content isn’t identical to Better Homes and Gardens.

Consumers also prefer company-created content.

In fact, 70 percent of users like to learn about companies through content versus advertisements — for decision makers, that number jumps to 80 percent. That’s why 60 percent of users cite company-created content for improving and influencing their purchase decision.

Content can appear on several platforms, including:

1. Website
2. Blog
3. Social media
4. Email

That lets you reach new leads, plus nurture existing ones.

If you’re looking for a lead nurturing strategy for your Tampa business that delivers a high return, consider email marketing. It offers an unmatched return-on-investment (ROI) — $44 for every $1 spent — plus generates 50 percent more sales than other lead generation strategies.

To maximize the success of your email marketing campaign, try the following tactics:

1. Personalize your emails: A name can make all the difference in email marketing. When you open an email with a lead’s name, you can increase open rates by more than 40 percent. Conversions can also increase by 10 percent, boosting your ROI.
2. Update your CTA: A call-to-action (CTA) helps you turn a lead into a conversion. While a text CTA is common, it’s more effective to use a button. In fact, a button can improve conversion rates by 28 percent.
3. Segment your emails: Before you create CTA buttons, segment your email audiences. If your landscaping company provides services to commercial and residential properties, for instance, you want to deliver different content to those audiences. For some businesses, email segmentation increased revenues by 760 percent.
4. Modify your delivery time: Almost 60 percent of adults check their email in the morning, so if you’re sending yours in the afternoon, you may miss out on those views. Try sending your emails at different times to see when you get the best response rate.

If you’re ready to start your email marketing campaign, try EmailMarketingFX for a seamless experience.