Digital Marketing Technology: Your Guide to Martech
On this page, we’ll cover everything you need to know about digital marketing technology, including:
- What is digital marketing technology?
- Why does digital marketing tech matter?
- What types of digital marketing technology can I use?
- How does digital marketing tech look in the future?
Keep reading to learn more!
Looking for marketing tech that will help you increase efficiency and effectiveness? Our proprietary software, MarketingCloudFX, is your key to unlocking more revenue for your business. Contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing tech!
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What is digital marketing technology?
As technology inserts itself into more aspects of our life, more people use it. At this point, nearly everyone is on the Internet. This shift means that no matter what your business is, who you’re trying to reach, or what you are selling, you can reach your target audience online.
To help you reach the right people, you can use digital marketing technology. You can use digital marketing technology to increase the proficiency of strategies like:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- Email marketing
- And more
Why does digital marketing tech matter?
The use of digital marketing technology has never been so important. There are endless reasons why digital marketing is so essential.
Here are three reasons you’ll want to invest in digital marketing technology:
Digital marketing technology helps you increase efficiency
Time is valuable. You don’t want to waste your time doing time-consuming tasks when you could spend it developing your marketing strategies and making improvements. With digital marketing technology, you don’t have to worry about time-consuming tasks.
Marketing tech makes it easy for you to expedite simple tasks so that you can spend more time on pressing tasks.
Digital marketing technology helps you stay competitive
Another reason making digital marketing technology so important is that your competitors are already using it. If you want to compete with your competitors, then you have to keep up with them.
If you neglect to use digital marketing technologies, your business will fall behind the competition.
Digital marketing technology helps you market smarter
Digital marketing tech is critical for helping your business market smarter.
This technology can help you gain valuable insight into your audience and what type of marketing works for them. For example, with a customer relationship management (CRM) tool, you can gather valuable data that helps you market to customers better.
Marketing technology is excellent for gathering data and insights that help you create more effective campaigns that drive the results you desire.
What types of digital marketing technology can I use?
Now that you know the importance of digital marketing technology, you may wonder which types of digital marketing technologies to use. In this next section, we’ll break down the areas where you can use marketing tech and what tools work best for those tactics:
SEO is a digital marketing strategy that focuses on helping your business gain visibility in the search engine result pages. When people want to find products or services like yours, they turn to search engines to help them discover new companies that offer what they need.
Here is some digital marketing technology you can use with SEO:
If you want your business to rank in the right search results, start using a keyword research tool like KeywordsFX. This digital marketing tech is critical for helping your business rank in relevant search results and drive qualified traffic.
All you have to do is input a related topic or keyword into the tool, and it will deliver additional related keyword suggestions. You can find relevant long-tail keywords to integrate into your website and help you rank in search results that drive valuable traffic for your business.
Another great piece of marketing tech is Google Analytics. Google Analytics helps you track your website’s performance in search results. This tool provides in-depth insight into how people end up on your website.
Google Analytics helps you see what pages drive people to visit your website, what pages drive people to leave your website, and how many people visit your website. All this data provides you with actionable insights to improve your SEO campaigns.
Another excellent tool for improving your SEO campaign is AnalyticsFX. This feature is part of MarketingCloudFX, an all-in-one marketing platform powerhouse, that enables you to track your search engine performance.
AnalyticsFX enables you to track how your website ranks for certain keywords and your business’s visibility in search results. You’ll also get recommendations to help you improve your rankings in search.
Used in combination with Google Analytics, you can get a dynamic marketing duo that provides you with all the search engine data you need to optimize your campaigns.
PPC is a strategy where advertisers show ads at the top of search results and pay a certain amount each time someone clicks on an ad.
These ads help you increase brand exposure by appearing at the top of search results. Additionally, PPC ads are great for driving more qualified leads that turn into conversions.
Here is some digital marketing technology you can use to run a successful PPC campaign strategy:
One feature is the Ad Preview and Diagnosis tool. With this tool, you can preview to see if your ads will appear in targeted searches. It also helps you see if your ad extensions appear in the search results.
If your ad extensions aren’t appearing, this tool will help you understand why so you can adjust your ads.
This feature is just one of the many you’ll get with Google Ads. Google Ads will help you track your ad campaigns so you can adjust bid amounts and improve ad copy to accelerate your ad performance.
Another great piece of marketing technology you can use to aid with your PPC campaigns is CallTrackerFX. When you craft PPC campaigns, you want to see if they’re driving people to contact your business and learn more about your products or services.
With CallTrackerFX, you can attach specific numbers to campaigns and determine which PPC ads drive people to contact your business.
Social media marketing
Social media is a great strategy for reaching out to existing customers, new audiences, and building brand identity. It provides a way for people to directly interact with your brand and learn more about the products or services you offer.
To help enhance your social media strategy, try using these marketing technologies:
A critical component of a successful social media strategy is posting content frequently.
You must continually post content on your profile to ensure that people see your content in their feed and engage with it. When you have to post content often, you need the help of a tool like Buffer.
Buffer enables you to schedule posts in advance, so you don’t have to pencil in time each day to post content.
Additionally, once you launch your content, you can use the platform to interact with people who engage with your posts and analyze your post performance.
When you post content on your social profiles, you want to include a visually appealing graphic to grab your audience’s attention. With digital marketing technology like Canva, you can create visually stunning graphics in minutes.
Canva offers dozens of templates to help you create graphics fast. You can customize these templates to fit your brand’s unique style and create a branded experience for your audience.
Email marketing is another digital marketing strategy that allows relationships to be made directly with customers. You can send tailored content straight to your audiences’ inboxes to nurture them towards conversion.
To help expedite your email marketing campaigns, take a look at these marketing technologies:
To help you manage your email marketing campaigns, use EmailMarketingFX.
EmailMarketingFX enables you to create, send, and monitor your email marketing campaigns in one place. From welcome emails to abandon cart emails, you can send the right message at the right time.
This piece of digital marketing tech offers numerous great features to expedite the email marketing process, like newsletter templates and autoresponder setup. You can also track your email campaigns to see what emails resonate with your audience to improve email campaigns in the future.
Worried your emails may end up in spam folders? With Mailgenius, you can test your emails to see if they’re likely to end up in users’ spam folders.
All you have to do is send a test email to the provided address and get your results.
You can see the areas where your emails are failing and potentially putting your emails in spam. Mailgenius, in addition to an overall score, will provide actionable insights to improve your emails and keep them out of spam.
Digital marketing technology trends and future predictions
Now that you know why digital marketing is so important and what digital marketing technologies must be used, you must keep up with the trends in digital marketing technologies. The digital marketing game is always evolving, and if you don’t keep up, you will fall behind.
To help you stay ahead of the game, here are some digital marketing tech trends that you can expect to see:
- Shift to focusing on customer retention: It costs 10 times more to attract a new customer than to keep existing ones. Shifting the focus of digital marketing to existing customers could help develop relationships and keep more customers active. This change calls for the use of a CRM tool, like CRMROI, to manage customer data.
- Social media will become a main channel for purchases: Social commerce is continuing to grow, and purchases become easier when allowing customers to make purchases without leaving the platform. As a result, you may need additional technology to help you sell more on these platforms.
- Short-form videos: With the explosion of Tik Tok, you will see more companies using short videos as a digital marketing technology. An investment in video marketing technology may be necessary to help create short videos that “wow.”
Invest in digital marketing technology from WebFX
Using digital marketing technologies is an excellent way for your business to grow and increase the efficiency of your marketing efforts. At WebFX, we have multiple marketing technology offerings that can help you improve your online performance.
With our proprietary technology, MarketingCloudFX, we can help you manage multiple facets of your online marketing. Additionally, our CRM tool, CRMROI, can help you maintain valuable user data to inform and improve your marketing.
Our software is backed by over 25 years of experience in digital marketing. You can feel confident you’re getting technology built to help you market better.