Discover the Best Data Management Companies With WebFX
Data management overview (FAQs)
Want to learn more about data management? Learn about how data management works and what to look for in an agency below!
What is data management?
Data management is the process of collecting, organizing, and using data securely and efficiently. Data management companies offer software, services, and support to help you monitor your data.
Some steps to data management include:
- Creating and accessing data in a secure platform
- Storing data efficiently to prevent loss and disruption
- Establishing disaster recovery steps
Having a data management solution can help you evaluate your data safely to better guide your sales and marketing decisions.
What does a data management company do?
A data management company will help you organize and store your data with either software solutions or services.
For example, if you’re an ecommerce company, you need to keep track of your customers’ purchasing history, as well as advertising and engagement information. A data management company will create a streamlined method to help you:
- Prevent unauthorized people from viewing sensitive information
- Track dips and rises in engagement
- Evaluate data to make advertising and marketing decisions
While you could perform these tasks in-house, a data management company offloads much of the work from your team and helps you focus on your business. Even if you have a software that you like, you can still use data management to protect and streamline your information.
How do I choose a data management company?
Finding the right data management company will depend largely on your budget, industry, and goals. Some key factors to look for are:
- Experience: Data management takes time to master. Look for companies with years of experience handling outsourced data — they likely have experience with multiple industries and data quantities.
- Scalability: As you streamline your data and capture more leads, your business will grow. Your data company and software should be scalable to accommodate your growth, so you don’t have to change companies down the line.
- Pricing to features:Â If you are going to invest in another company for a service, you should get a fair number of features and benefits. Make sure that your company can accomplish your goals by asking questions and requesting information.
Ultimately, the best data management company will be the one that fits your needs.
What is the difference between data management and data analytics?
Data management are two related (but distinct) terms. Data analytics refers specifically to analyzing data for patterns and trends that provide insight into your business practices.
Data management, on the other hand, is a broader term that refers to the entire process of gathering, organizing, and analyzing your data. That means data analytics is included in data management, but it’s more specific.
See what it’s like to work with a top data management company
Now that you have options for the best data company out there, it’s time to take the next step. If you want all your data in one place, MarketingCloudFX from WebFX is the ideal choice.
MCFX is powered by IBM Watson to give you access to all your data, all the time. MCFX can handle 1+ billion data points and leverage sales and marketing data in one place. Plus, we use your data and MCFX to drive results with digital marketing services.
As one final bonus, MCFX users get access to 10 seats with Nutshell — our customer relationship management (CRM) software — immediately.
Ready to learn more? Request a quote for MCFX today!