Facebook Shops Advertising: Drive Shoppers to Your FB Storefront!

Simplify online selling with Facebook Shops and WebFX! Designed for SMBs, Facebook Shops advertising services from WebFX allows you to get instant access to more than 2 billion+ monthly Facebook users, streamline online sales by selling directly on the Facebook app, boost valuable traffic and sales for your Facebook Shop, and set up Instagram Shops. Keep reading to learn how our Facebook shops advertising services can drive results for you!

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2 Social Networks

18% of ad spend / month

  • 60-80 unique ads
  • 15-20 ad campaigns
  • $3,000 minimum ad spend

3 Social Networks

18% of ad spend / month

  • 60-80 unique ads
  • 15-20 ad campaigns
  • $6,000 minimum ad spend

4 Social Networks

18% of ad spend / month

  • 60-80 unique ads
  • 15-20 ad campaigns
  • $8,000 minimum ad spend


What are Facebook Shops?

Facebook Shops turn your business profile into an easy-to-use storefront that allows users to browse and shop directly from Facebook or Instagram. Setup for Instagram Shops is seamless, since Facebook owns the platform!

With Facebook Shops, your SMB can easily:

  • Create and showcase a catalog of products
  • Customize the look of your storefront to match your brand
  • Allow shoppers to easily browse, save products, and order directly via the Facebook app

As more people turn to online shopping channels, a Facebook Shop allows you to meet them where they’re searching online and boost sales.

Already have an ecommerce site, but looking to supplement sales? Facebook Shops is a great way to diversity selling channels to reach more customers online.

Check out some Facebook Shop features below to learn how a Facebook Shop can benefit your business, or give us a call at 888-601-5359!

I would highly recommend WebFX for social media management. The team at WebFX is very professional, their article writing is top-notch and their social team provides very positive results.

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WebFX Facebook Shops Advertising Services

Features1 Social Network2 Social Networks3 Social Networks4 Social Networks5 Social Networks
Included # of campaignsUp to 5-10 across all networks Up to 10-15 across all networks Up to 15-20 across all networks Up to 20-30 across all networks Up to 30-50 across all networks
# of total ads across all campaignsUp to 20-40 ads based on social expert recommendation Up to 40-60 ads based on social expert recommendation Up to 60-80 ads based on social expert recommendation Up to 80-120 ads based on social expert recommendation Up to 120-200 ads based on social expert recommendation
Dedicated social media advertising account manager
Additional support from social team members with expertise on each network
Access to MarketingCloudFX AI tracking tools
Targeting opportunities (dependent on networks)
Custom audiences using social pixels or customer lists
Keyword, interest, user intent targeting
Lookalike audience targeting
Device targeting
Demographic targeting
Initial deliverables
Social ad account audit, recommendations, and consultation
Social advertising strategy and consultation
Campaign structure recommendations
Recommended # of campaigns
Budget allocation recommendations
Audience recommendations and creation
Development of campaign goals
Social advertising creative development and consultation
Ad creative development (copy, headlines, creative, CTAs) – up to 4 unique ads for each campaign and copy adjustment based on audience
Initial ad creative includes two rounds of revisions
One-time social reporting ecommerce development
Ecommerce report includes KPIs, trend data, ad performance, high-level overviews
Customized to show data and metrics specific to ecommerce performance
Ongoing management and optimization
Ongoing ad account management
Daily account monitoring of social ad comments and engagement
Monthly analysis of audience performance and optimization
Weekly creative analysis and optimization (pausing ads, minor tweaks, small changes)
Quarterly optimization of overall account strategy and approach
Up to 20% of ads are optimized monthly
Creative development and implementation
Up to 25% of campaign hours allocated to creative development and optimization per month – as needed
One round of revisions to client-provided creative (additional revisions & enhancements will be billed at $125/hour)
Monthly, quarterly, and annual reporting
Reporting dashboard accessible at preferred frequency
Additional add-ons
Additional campaigns (includes up to 4 ads each)$300 each $300 each $300 each $300 each $300 each
Creative asset package – 10 custom graphics (can add multiple packages for more assets, can add on a monthly or quarterly basis)$1,000 $1,000 $1,000 $1,000 $1,000
If company is split into separate business lines add per business line per month to minimum to account for additional AM and creative time$300 $300 $300 $300 $300
Initial setup$1,500 $2,500 $3,000 $3,500 $4,000
Ongoing monthly investment$1,000 or 18% of ad spend, whichever is greater $1,500 or 18% of ad spend, whichever is greater $1,600 or 18% of ad spend, whichever is greater $1,700 or 18% of ad spend, whichever is greater $1,800 or 18% of ad spend, whichever is greater
Minimum ad spend$2,000 $3,000 $6,000 $8,000 $10,000
Maximum ad spend$10,000 $10,000 $10,000 $10,000 $10,000
Need more information? Call Us: 888-601-5359

Facebook Shops features for small businesses

Built specifically to help small businesses sell online, Facebook Shops offers numerous features to help you earn more revenue. They include:

Intuitive interface

With Facebook Shops, your SMB can easily add single products or import products via an XML file, straight from your ecommerce store.

The Facebook Shops interface makes it easy to manage and add inventory, so shoppers always see a fresh selection of products.

Platforms that Facebook works with to help manage inventory include:

  1. adMixt
  2. BigCommerce
  3. CedCommerce
  4. ChannelAdvisor
  5. CommerceHub
  6. DataCaciques
  7. Feedonomics
  8. Quipt
  9. Salsify
  10. Shopify
  11. Zentail

Custom storefronts

Want your Facebook Shop to match your brand? No problem.

You can easily customize the look of your Facebook Shop with a cover image and colors to match your brand. This is a great way to boost brand awareness and keep shoppers coming back to your store.

In-app purchasing

Facebook Shops streamlines the buying process by allowing customers to shop and purchase directly in the Facebook app.

Not only does this boost conversions, it’s a great way to improve users’ experience and encourage repeat purchases.

Keep in mind that the platform does charge a 5% transaction fee!

Customer support via WhatsApp, Messenger, and Instagram Direct

Facebook Shops allows you to provide customer support via WhatsApp, Messenger, or Instagram Direct.

So, if customers have questions as they browse or need to track a purchase, they can easily connect with you and get the answers they need to take the next step.

In addition, Facebook continues to roll out new features, including:

Live shopping

The live shopping feature will encourage real-time shopping by allowing SMBs to tag products from their catalogs to display at the bottom of live videos.

With this feature, users can click to learn more about the products and purchase directly in the Facebook app.

Connected loyalty programs

Facebook is also testing options to help small businesses create and manage loyalty programs from Facebook Shops. This is a great way to boost customer lifetime value and keep shoppers coming back for more.

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

One of our experts will be in touch within 24 hours!

Facebook shop advertising services and pricing

Need help driving business to your Facebook Shop?

WebFX offers advertising for Facebook Shops to help more customers discover and buy from you. Take a look at our deliverables and pricing above, and request your free quote today!

Sell more with Facebook Shops and WebFX!

Ready to sell more online with your custom Facebook Shop?

In the last five years, we’ve helped clients manage 12.9 million ecommerce transactions — and we’ll help you earn more sales and revenue.

Contact us today for a free consultation, and start driving results with Facebook Shops advertising services from WebFX!


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