Why hire an Amazon advertising agency?
Did you know that Amazon drives more than 40 percent of online sales?
It’s the world’s biggest ecommerce platform, offering your company a massive opportunity when it comes to reaching new shoppers, achieving all-time highs for sales, and more.
Why do you need an Amazon advertising agency’s help, though?
Outrank your competition
Amazon features more than one million third-party sellers, which provides your company with plenty of competition. While search engine optimization (SEO) helps improve the rankings of your products in search results, pay-per-click advertising offers a competitive edge.
With Sponsored Product Ads, Sponsored Brands, and Product Display Ads, you can earn a prime location in search results, product detail pages, and more. For example, the placement of Sponsored Product Ads makes it easy for your company to direct valuable shoppers to your products — not your competitors’ products.
To prove this point, consider that the first three products in search results earn 64 percent of clicks from shoppers.
![A statistic on Amazon search behavior]()
That means only 36 percent of shoppers click on the remaining product listings, placing your company in fierce competition with other sellers. If you want to make selling your products easier, then it’s imperative for your products to rank at the top of search results.
With an experienced agency, like WebFX, as your partner, you can improve your ranking in search results. Plus, you can develop compelling ad strategies that place your company front-and-center for relevant, high-value user searches on the Amazon marketplace.
Increase your sales
![An example of Amazon mobile app ad created by an Amazon PPC agency]()
Did you know that Sponsored Product Ads have the highest sales-per-click?
Sponsored Product Ads and Sponsored Brands also convert at three times the rate of Google Shopping ads. Even if you’re not advertising on Google Shopping, it’s a statistic that demonstrates the “buy” intention of Amazon shoppers — and their willingness to click and act on ads.
That doesn’t mean a business can launch an ad and expect instant results.
If you want an ad that performs — one that drives not only clicks but also sales — then your ad strategy needs a strong foundation. How do you build that kind of foundation? Invest in an Amazon advertising agency that researches your audience, learns your products, and backs your ecommerce marketing strategy with data.
That’s our approach at WebFX, and it’s how we’ve driven more than $2 billion in revenue for our clients in the last five years.
Browse some case studies shared by Amazon, and you can see how advertising can drive your sales upward.
In one, Green Gobbler, a manufacturer of household cleaning products, offers a one-of-a-kind example of the power of advertising. With an in-house campaign that focused on Sponsored Product Ads, Green Gobbler increased their total sales — year over year — by more than 170 percent.
Decrease your ACOS
As a seller on Amazon, it’s critical to maintain a low ACoS. If your ACoS becomes too high, your profits take a massive hit, which can affect your operations at every level. That’s why it’s imperative to partner with an agency that creates not only results-driven ad campaigns but also cost-effective ones.
For reference, the average ACoS for Sponsored Product Ads is around 30 percent.
In most cases, depending on your industry and product price, you want to achieve an ACoS lower than 30 percent. Your agency can help you do that, researching and discovering high-value, low-cost keywords that motivate shoppers to add your product to their cart.
![formula for finding your acos]()
A few other ways an Amazon PPC agency, like WebFX, can decrease your ACoS include:
- Optimize your product listings for users: Whether you’re launching a PPC campaign on Google or Amazon, it’s essential to create a user-focused landing page — often, your product page is your landing page. With the help of a full-service Amazon ad agency, like WebFX, you can optimize your product page with a compelling title, informative description, and engaging images.
- Advertise your product at the best times: It’s essential to understand your audience, from what they want to when they browse. Partner with an agency that makes audience research a priority, and you can discover the best times to advertise your product. This approach helps your business invest its ad spend on the users most likely to buy your products.
- Support your ad strategy with tools: When you partner with an Amazon advertising agency, you gain access to a wide variety of tools. These resources can range from keyword research software to ad reporting platforms. All rely on data, and when you power your ad campaign with data, you can expect improved performance.
When you lower your ACoS, your company saves money, which you can reinvest into your ad strategy.
Reach your target market
Today, more than 50 percent of product searches happen on Amazon, not Google. That doesn’t mean shoppers rely solely on Amazon. Studies show that consumers take a variety of paths when shopping, including bouncing between Amazon and Google to research products.
No matter the platform, ads are a proven way for reaching your target audience.
![A statement on the average Amazon advertising spend by businesses]()
That’s why businesses now spend 165 percent more on Amazon ads — specifically, Sponsored Product Ads. If you want to maximize the impact of your ad spend, however, it’s critical to understand your target audience. Understand what your audience wants, how your audience searches, and why your audience likes your product.
When you do that, you can build a competitive and smart ad campaign that resonates with them. It’s tough though and requires a substantial amount of time and resources, which is where an Amazon advertising company like WebFX can help.
With our dedication to custom, data-driven strategies, we invest the time to learn about your audience, business, products, and industry. Our approach is why we’ve managed more than nine million transactions for our clients, helping them build their business and market.
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