Accelerate Your Sales With the Amazon Advertising Agency Sellers Trust

Why make WebFX your Amazon ad agency?

For companies across the globe, WebFX is the trusted choice for advertising on Amazon. With our decades of experience and innovative marketing software, as well as custom strategies, we offer an unparalleled experience for clients.

Discover why WebFX is the trusted choice for businesses worldwide:

TRANSPARENT REPORTING

Transparency is critical to your company, and ours. That’s why we ensure complete transparency, from our prices to our reporting. We publish our prices online, plus provide clients access to AmazonFX. This platform, powered by Google Data Studio, allows your team to view your campaign performance 24/7.

UNMATCHED EXPERIENCE

With more than 20 years of experience, WebFX is one of the most experienced Amazon advertising agencies. Our history emphasizes our commitment to not only our clients but also industry standards. We stay up-to-date on the latest updates in the industry, as well as upcoming trends, to provide the best service and strategies.

ADVANCED TECHNOLOGY

Data is a core part of digital advertising campaigns. Without it, your company is at a severe disadvantage in the marketplace. That’s why we developed MarketingCloudFX and ContentGeniusFX, two proprietary platforms that use the innovative artificial intelligence and machine learning power of IBM Watson to deliver data-driven insights.

DATA-DRIVEN STRATEGIES

With our suite of software, plus one of the world’s most respected AI software applications, IBM Watson, we develop data-driven strategies for your business. We customize each plan to your company’s unique goals too. Our one-of-a-kind approach results in a campaign that drives purchases and decreases ACoS.

LEADING DIGITAL MARKETING SPECIALISTS

Choose WebFX as your Amazon advertising agency, and you’ll gain access to some of the industry’s best digital marketers. With their experience, plus passion for the industry, you can expect a performance-driven campaign. Plus, we partner all our clients with a dedicated account manager, providing you with a constant contact.

UNPARALLELED CLIENT SATISFACTION

In the last 20 years, we’ve maintained exceptional client retention and recommendation rates. Our client retention rate exceeds 90 percent, while our recommendation rate is 488 percent higher than the industry average. That’s why we’re a trusted partner to companies across the country.

WebFX offers an unparalleled client experience — and makes choosing an Amazon advertising agency easy.

What do our Amazon advertising services include?

With our Amazon advertising services, your business receives a complete advertising solution.

A few of the features that come with our services include:

KEYWORD RESEARCH

For your advertising strategy to succeed, it’s essential for your agency to invest the time in keyword research. With in-depth keyword research, our agency can discover high-value keywords for your ad campaigns. Targeting those kinds of keywords can lead to increased sales, decreased ACoS, and more.

Agencies approach keyword research in different ways.

While one may rely on Amazon, others use keyword research tools, like Sonar. Some, like WebFX, will use those two strategies, plus machine learning and artificial intelligence (AI) platforms to uncover high-value keywords overlooked by competitors.

If you want the best results from your advertising strategy, partner with an agency that understands the role of keyword research, like WebFX. We have the necessary expertise and technology to discover valuable keywords for your campaign.

AD CAMPAIGN SETUP

As a part of our ad management services, our Amazon advertising agency provides campaign setup services. For our agency to complete your campaign setup, we will need access to your Seller Central, Amazon Marketing Services, or Amazon Advertising Platform account.

In most cases, your business probably uses your Seller Central account.

When setting up your campaign, our agency will take care of the following:

• Naming your campaign
• Setting your daily budget
• Determining your campaign start and end date
• Choosing your campaign targeting type
• Building your ad group
• Entering your default bid
• And more

For your business, this process is seamless. It saves your team time and allows you to focus on higher-priority tasks. As an example, maybe your company’s launching a new process improvement to expedite your order fulfillment times or designing brand-new packaging for your products.

AD CAMPAIGN MANAGEMENT

Once our Amazon advertising agency launches your campaign, we will manage it. Unlike traditional advertising, digital advertising allows for continuous improvements. Based on your campaign’s initial performance, our agency can — and will — update it.

This feature helps maximize the performance of your ad spend.

For example, if our agency notices a keyword underperforms — or overperforms — we can modify your default bid. We can also add negative keywords to prevent your ads from showing in unrelated, low-value search results. All these performance updates can result in tremendous wins for your company.

Wins can include a substantial decrease in your ACoS or a tremendous increase in product sales.

COMPETITOR AD ANALYSIS

With more than one million third-party sellers on Amazon, it’s critical for your advertising agency to conduct a competitor analysis. With an in-depth look at your competition, our agency gains valuable insight into the ad strategies of your competitors.

Our agency uses your competitor’s approach to inform and educate your advertising plan. For example, by understanding what keywords your competitor targets, our agency can hone in on phrases that offer the best chance of a sale.

ROUTINE REPORTING

Our Amazon advertising agency provides regular, transparent reporting too. With a reporting platform like ours, your team gains immediate insight into the short- and long-term performance of your ad campaign.

This data, which appears in helpful graphs and dashboards, helps not only your team understand this information but also your company’s decision markers too. That’s an immense benefit because it helps everyone in your organization see the positive impact of your advertising strategy.

While it’s essential for your agency to provide reporting software, it’s also crucial for them to explain that data. If you partner with WebFX, for example, your dedicated account manager reviews your campaign’s performance with you, answering your questions and explaining strategy decisions.

Making our Amazon advertising services a part of your company’s strategy helps your business achieve new levels of success on Amazon. From increasing your sales to optimizing your ad spend, our Amazon ad agency can help you meet the benchmarks and expectations of company leaders.

Why hire an Amazon advertising agency?

Did you know that Amazon drives more than 40 percent of online sales? It’s the world’s biggest ecommerce platform, offering your company a massive opportunity when it comes to reaching new shoppers, achieving all-time highs for sales, and more.

Why do you need an Amazon advertising agency’s help, though?

OUTRANK YOUR COMPETITION

Amazon features more than one million third-party sellers, which provides your company with plenty of competition. While search engine optimization (SEO) helps improve the rankings of your products in search results, pay-per-click (PPC) advertising offers a competitive edge.

With Sponsored Product Ads, Sponsored Brands, and Product Display Ads, you can earn a prime location in search results, product detail pages, and more. For example, the placement of Sponsored Product Ads makes it easy for your company to direct valuable shoppers to your products — not your competitors’ products.

To prove this point, consider that the first three products in search results earn 64 percent of clicks from shoppers.

That means only 36 percent of shoppers click on the remaining product listings, placing your company in fierce competition with other sellers. If you want to make selling your products easier, then it’s imperative for your products to rank at the top of search results.

With an experienced agency, like WebFX, as your partner, you can improve your ranking in search results. Plus, you can develop compelling ad strategies that place your company front-and-center for relevant, high-value user searches.

INCREASE YOUR SALES

Did you know that Sponsored Product Ads have the highest sales-per-click?

Sponsored Product Ads and Sponsored Brands also convert at three times the rate of Google Shopping ads. Even if you’re not advertising on Google Shopping, it’s a statistic that demonstrates the “buy” intention of Amazon shoppers — and their willingness to click and act on ads.

That doesn’t mean a business can launch an ad and expect instant results.

If you want an ad that performs — one that drives not only clicks but also sales — then your ad strategy needs a strong foundation. How do you build that kind of foundation? Invest in an Amazon advertising agency that researches your audience, learns your products, and backs your strategy with data.

That’s our approach at WebFX, and it’s how we’ve driven more than $1.5 billion in revenue for our clients in the last five years.

Browse some case studies shared by Amazon, and you can see how advertising can drive your sales upward.

In one, Green Gobbler, a manufacturer of household cleaning products, offers a one-of-a-kind example of the power of advertising. With an in-house campaign that focused on Sponsored Product Ads, Green Gobbler increased their total sales — year over year — by more than 170 percent.

DECREASE YOUR ACOS

As a seller on Amazon, it’s critical to maintain a low ACoS. If your ACoS becomes too high, your profits take a massive hit, which can affect your operations at every level. That’s why it’s imperative to partner with an agency that creates not only results-driven ad campaigns but also cost-effective ones.

For reference, the average ACoS for Sponsored Product Ads is around 30 percent.

In most cases, depending on your industry and product price, you want to achieve an ACoS lower than 30 percent. Your agency can help you do that, researching and discovering high-value, low-cost keywords that motivate shoppers to add your product to their cart.

A few other ways an Amazon advertising agency, like WebFX, can decrease your ACoS include:

• Optimize your product listings for users: Whether you’re launching a PPC campaign on Google or Amazon, it’s essential to create a user-focused landing page — often, your product page is your landing page. With the help of a full-service Amazon agency, like WebFX, you can optimize your product page with a compelling title, informative description, and engaging images.

• Advertise your product at the best times: It’s essential to understand your audience, from what they want to when they browse. Partner with an agency that makes audience research a priority, and you can discover the best times to advertise your product. This approach helps your business invest its ad spend on the users most likely to buy your products.

• Support your ad strategy with tools: When you partner with an Amazon advertising agency, you gain access to a wide variety of tools. These resources can range from keyword research software to ad reporting platforms. All rely on data, and when you power your ad campaign with data, you can expect improved performance.

When you lower your ACoS, your company saves money, which you can reinvest into your ad strategy.

REACH YOUR TARGET MARKET

Today, more than 50 percent of product searches happen on Amazon, not Google. That doesn’t mean shoppers rely solely on Amazon. Studies show that consumers take a variety of paths when shopping, including bouncing between Amazon and Google to research products.

No matter the platform, ads are a proven way for reaching your target audience.

That’s why businesses now spend 165 percent more on Amazon ads — specifically, Sponsored Product Ads. If you want to maximize the impact of your ad spend, however, it’s critical to understand your target audience. Understand what your audience wants, how your audience searches, and why your audience likes your product.

When you do that, you can build a competitive and smart ad campaign that resonates with them. It’s tough though and requires a substantial amount of time and resources, which is where an Amazon advertising agency like WebFX can help.

With our dedication to custom, data-driven strategies, we invest the time to learn about your audience, business, products, and industry. Our approach is why we’ve managed more than nine million transactions for our clients, helping them build their business and market.

Some of our client Successes

case study ▸ Increased
Website
Traffic by
+95% case study ▸ Increased
Conversion
Rate by
+37% case study ▸ Increased
Leads
Generated by
+60% “We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President

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Want to speak with an expert? Call us at 888-601-5359

FAQs about Amazon advertising agencies

Do you have additional questions about working with an Amazon advertising agency? Browse our FAQ:

What does an Amazon advertising agency do?

For your business, an Amazon advertising agency can make a tremendous impact. These agencies focus on developing, launching, and managing advertising campaigns on Amazon that promote your company’s products and brand.

How can companies advertise on Amazon?

Amazon offers businesses three ways to advertise on the platform — and for the best results from your agency partnership, it’s critical that your agency is familiar with each of these options. That way, you can maximize the success and reach of your campaigns.

The three advertising options on Amazon include:

Sponsored product ads

With Sponsored Product Ads, you can promote a single product to shoppers as they browse relevant search results and product detail pages. For example, if your company sells wool blankets, your Sponsored Product Ads may appear in search results when users search, “wool blanket throw,” or view a similar or identical product.

Sponsored brands

A Sponsored Brands advertisement highlights your company’s brand and up to three products. It appears at the top of search results, above Sponsored Product Ads. Like Sponsored Product Ads, keywords trigger Sponsored Brands. A search like, “wool blanket white,” for instance, may cause your advertisement to appear.

Product display ads

With Product Display Ads, your company promotes a single product to shoppers viewing specific product pages. Product Display Ads can also appear on Amazon devices, like Amazon Fire TV, and websites owned by Amazon, like IMDb. Unlike other Amazon ads, Product Display Ads use interest- and product-based targeting.

How much does an Amazon advertising agency cost?

Amazon is now the third-most popular advertising platform, which means there are dozens of Amazon advertising agencies. That’s why agency prices vary so much. On average, however, rates range from $100 to $50,000 per month — this amount includes your monthly ad spend.

Curious about our rates for Amazon advertising?

Our services range from $1000 to more than $6000 per month, and include four packages:

• Basic
• Aggressive
• Market Leader
• Enterprise

While we offer the above four packages, we customize each package and quote to your business. For example, our aggressive package starts with a monthly ad spend of $5001 to $15,000, making it easy for your company and dedicated account manager to tailor your campaign to your unique needs.

Decrease your ACoS with WebFX

WebFX is a trusted choice for companies that want to succeed on Amazon. Whether you’re looking to increase your orders, decrease your ACoS, or another challenging goal, our award-winning team can help.

Discover how we can improve your success on Amazon by contacting us online or calling 888-601-5359 today!