At WebFX, our Amazon marketing solutions are custom-designed to drive results for small and midsized businesses (SMBs).
Amazon marketing services from WebFX include:
Below, we’ll break down each of our Amazon marketing services and how they can work for you.
Are you ready to start optimizing your Amazon marketing campaign? Contact us online to chat with an experienced strategist from our team.
We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:888-601-5359
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First on our list of Amazon marketing services is the Amazon Store and Marketplace. For SMBs, having an Amazon Store is a must, and we can help you get started.
If you’ve never heard of the Amazon Marketplace, you might be surprised to learn that you’ve probably used it before. Amazon Marketplace is simply the service companies use to sell on Amazon. It’s distinct from cases where products are sold directly by Amazon.
When you buy yourself an Amazon Kindle and then get your child a used baseball cap, you’re technically using two different platforms.
Since the Kindle is an Amazon product, it’s sold by Amazon itself, whereas a used baseball cap is sold by a third party through Amazon using Amazon Marketplace. They’re integrated so well with one another, though, that it’s hard to tell the difference.
Amazon Stores are businesses’ central hubs on Amazon, from which they can list and market their products. Whatever your business sells, you can benefit from setting up an Amazon Store where people can shop for your products.
Of course, not everyone is an expert on setting up an Amazon Store. That’s the benefit of working with an Amazon marketing agency like WebFX.
Creating an Amazon Store is the foundation of any good Amazon marketing strategy, so we know the importance of getting it right. Whether you need help creating a Store or simply want to improve on the one you already have, WebFX offers several valuable services.
The second way an Amazon marketing agency like WebFX can help you optimize your campaign is by boosting your Amazon search engine optimization (SEO).
If you’ve already put some work into your online marketing campaign for platforms like Google, you might be familiar with SEO. Broadly speaking, it involves the process of optimizing your online content to appear in search results.
For Google, this usually means creating articles on your website and optimizing them to appear in Google rankings. But did you know that SEO can also apply to Amazon itself? After all, when you search for a product on Amazon, it compiles a list of results just like Google does.
If you want users to find you on Amazon, it’s crucial for you to optimize your product listings to appear in search results on both Google and Amazon. This is where WebFX’s Amazon SEO services come in.
At WebFX, we offer all the necessary services to help your product listings rank in search results. Here are the main Amazon SEO deliverables we offer.
Another of our primary Amazon marketing services centers around optimization for pay-per-click (PPC) advertising.
Like SEO, PPC isn’t unique to Amazon. Platforms like Google Ads can help you display paid aids in Google results and in the margins of other websites. But Amazon has its own brand of PPC that you’d be wise to take advantage of.
Amazon PPC ads are divisible into three types: Sponsored product ads, sponsored brands, and product display ads.
Given the many similarities between SEO and PPC, it’s no surprise that we offer many of the same high-quality deliverables for both. However, we provide several benefits unique to PPC as well. Those benefits include the following.
SEO and PPC are common marketing services to make use of, but one thing not every Amazon marketing services agency can give you is professional consulting services.
Even if you’ve already got an Amazon marketing campaign fully up and running, that doesn’t mean it’s perfect. Even if you understand how to work your SEO and PPC, you may still feel that something’s not working as well as it should.
In many cases, there’s a specific part of your campaign that draws your concern. Maybe your PPC ads aren’t getting enough clicks, and you’re not sure why. Or maybe you have a lot of users visiting your product pages, but not buying.
Other times, you’re not even sure what needs improving — you just know that something’s off, or that you could be doing something better.
That’s where WebFX comes in. When it comes to Amazon marketing services, we’re the experts, and we have all the right knowledge to tell you what you can improve.
Even if you don’t opt to have us actually manage your campaign for you, we can still use our resources and expertise to give you insight into where you can make it better.
Your Amazon marketing campaign likely has many different elements to it, and we recognize the importance of treating each element individually. We offer consulting in several different areas, including the following.
A final Amazon service that we offer is review management.
Users aren’t going to buy your products without knowing anything about them. To be persuaded to spend their money, they have to know what a product is and what it does.
More than that, though, they have to know how good it is. You have to persuade them of the product’s quality to make them believe it’s worth buying. Product descriptions, SEO content, and PPC ads are all great ways to convey this information.
But ultimately, all three of those sources come directly from you, the seller. And many users won’t trust in your word alone. For those users, the most valuable resource to have is good product reviews.
So, how do you make sure your Amazon reviews reflect well on your business? And how do you deal with any negative reviews that might come along?
Navigating Amazon reviews can be tricky. Fortunately, WebFX’s Amazon review management services can help.
WebFX offers several services that can help you optimize your Amazon reviews. Here are some of the main ways we can improve your review presence.
Ready to propel your Amazon sales like never before? We’d love to help you! With over 500 client testimonials, our Amazon marketing services have been tried and tested to drive positive results for SMBs.
To get started with us, just give us a call at 888-601-5359 or contact us online today!