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Propel Your Online Sales With Marketing Services for Amazon
Generate more revenue from Amazon with full-service account management solutions for Amazon from WebFX. From listing optimization to ad campaigns to brand management, our marketing agency offers all-in-one marketing services for Amazon. Browse our plans now or request a custom proposal for your business!
What do our marketing services for Amazon include?
Learn more about our marketing services for Amazon sellers now:
- Store and Marketplace launch services
- SEO services for Amazon
- PPC services for Amazon
- Consulting services for Amazon
- Review management services for Amazon
- And more!
Store and Marketplace launch services
Store and Marketplace launch services
First on our list of marketing services for Amazon is the Store and Marketplace. For SMBs, having an Store on Amazon is a must, and we can help you get started.
Creating an Amazon Store is the foundation of any good Amazon marketing strategy, so we know the importance of getting it right. Whether you need help creating a Store or simply want to improve on the one you already have, WebFX offers several valuable services.
- Store creation: It’s hard to optimize an Amazon Store when you don’t have one! If you need to create a Store, WebFX will work closely with you to make it happen.
- Store optimization: If you already have a Store, WebFX will audit it and work to implement improvements for things like product descriptions and display updates.
- Competitor analysis: Amazon is a competitive market, so we’ll analyze your competitors’ marketing to see where you can outperform them.
View Store Management and Marketplace Launch Services for Amazon
SEO services for Amazon
SEO services for Amazon
The second way our marketing agency can help you optimize your campaign is by boosting your search engine optimization (SEO) for Amazon.
At WebFX, we offer all the necessary services to help your product listings rank in search results. Here are the main SEO deliverables for Amazon we offer.
- Dedicated ecommerce marketing specialist: As soon as you partner with us, you’ll be assigned an individual specialist who will work closely with you throughout the process.
- In-depth keyword research: Keywords are essential to making SEO work, so your specialist will draw up a list of relevant, high-value ones to use in your campaign.
- Category and subcategory optimization: Your products have to be categorized to rank, so your specialist will assign each one an appropriate category listing.
- Professional copywriting: Each product listing needs to include informative textual content, and our professional copywriting team will craft that content for you.
- Product photography: Users rely on being able to see what your products look like on Amazon. We’ll provide you with high-quality photo optimization for all your listings.
- Inventory monitoring: Your SEO will suffer if your inventory isn’t kept accurate and up-to-date, so we’ll constantly monitor it to ensure that it is.
- Competitor analysis: SEO involves a lot of competing for rankings, so it’s good to know what your competitors are up to. Our competitor analysis services provide that insight.
- User engagement analysis: Ranking in search results won’t do you much good if you’re not engaging users, so we’ll analyze user engagement for each of your listings.
- Monthly reporting: We know you’ll want to stay informed on how your campaign is working, so we provide monthly reporting on sales and product performance.
- FBA support: As an Amazon marketing agency, we include Fulfillment-By-Amazon (FBA) support along with our general SEO services for Amazon.
PPC services for Amazon
PPC services for Amazon
Another of our account management services for Amazon centers around optimization for pay-per-click (PPC) advertising.
Given the many similarities between SEO and PPC, it’s no surprise that we offer many of the same high-quality deliverables for both. However, we provide several benefits unique to PPC as well. Those benefits include the following.
- Dedicated marketing specialist: As with our SEO services for Amazon, we provide you with an individual marketing specialist to work closely with you on your PPC.
- In-depth keyword research: PPC operates based on keywords just like SEO, so we provide the same keyword research services to ensure that your ads stay relevant.
- Automatic and manual campaign management: We use a blend of automatic campaign management and manual adjusting to maximize your return on investment (ROI).
- Custom data-driven strategy: In line with the previous point, our custom software ContentGeniusFX can use machine learning to enhance the quality of your PPC.
- Competitor analysis: PPC is as much of a competition as SEO, so we provide the same in-depth analysis of your competitors to determine how best to outpace them.
- Monthly reporting: It’s important for you to stay in the know on what’s happening with your campaign, so we’ll compile monthly reports on all the most important data.
- Subscribe and Save recommendations: Amazon’s Subscribe and Save program offers a great way to generate further revenue, so we’ll help you manage that service.
- Lightning deal, coupon, and promotion management: Our management services for Lightning Deals, coupons, and promotions can further help you maximize your revenue.
Consulting services for Amazon
Consulting services for Amazon
SEO and PPC are common marketing services to make use of, but one thing not every Amazon marketing services agency can give you is professional consulting services.
Your Amazon marketing campaign likely has many different elements to it, and we recognize the importance of treating each element individually. We offer consulting in several different areas, including the following.
- SEO consulting for Amazon: We will research your competitors, conduct an audit of your product listings, and compile a comprehensive recommendation report for your SEO.
- PPC consulting for Amazon: PPC consulting, with the machine learning power of ContentGeniusFX, we’ll analyze all three types of PPC and compile a list of fresh high-value keywords for you.
- Product optimization consulting for Amazon: By analyzing things like product descriptions and images, we’ll determine how you improve your product listings to rank higher.
- Store consulting for Amazon: Our team will assess the workings of your Amazon Store by examining everything from design to branding, as well as looking at your competitors’.
- Content consulting for Amazon: We’ll help you improve the quality of your written content on Amazon by looking at things like your keyword strategy and user search intent.
- Photography consulting for Amazon: Our team will review your product photographs to determine the optimal steps for improving them and winning over users.
Review management services for Amazon
Review management services for Amazon
A final Amazon service that we offer is review management.
WebFX offers several services that can help you optimize your Amazon reviews. Here are some of the main ways we can improve your review presence.
- Dedicated marketing specialist: Just like with SEO and PPC, we’ll set you up with an account representative who will work one-on-one with you on your reviews.
- Amazon Vine: Amazon Vine is a service that allows you to earn reviews from some of the most trusted reviewers on Amazon. We’ll help you get the most out of it!
- Email management: Sometimes users don’t think to review a product until they’re prompted to do so. We’ll send out emails to encourage reviews of your products.
- Product question and answer management: When users ask questions on Amazon about your products, we’ll respond quickly and professionally with an answer.
- Amazon Early Reviewer Program: The Amazon Early Reviewer Program encourages users who’ve purchased your product to review it, and we’ll help you harness it.
- Negative review management: Sometimes you’ll get negative reviews, but that’s okay — we’ll quickly respond to all negative reviews to help you resolve the situation.
And more!
And more!
Learn more about what our marketing services for Amazon include in this video:
Your search for marketing services for Amazon ends here
When your company partners with WebFX, you:
Get the support you need to drive results
At WebFX, our services provide you with a team of experts who each specialize in various aspects of Amazon marketing campaigns. From dedicated Amazon SEO specialists to ad copywriters to designers and more, you’ll have an expert for each and every aspect of your strategy.
Get more time back in your work day
Our team can provide as little or as much support as you need. We offer completely do-it-for-you marketing services so you can free-up your to-do list while we take care of driving sales from Amazon. And we’ll keep you in the loop every step of the way with ongoing reports and meet-ups!
Receive an all-in-one marketing solution
Say goodbye to juggling multiple agencies and tools for your marketing needs with WebFX. We offer a broad range of digital marketing solutions beyond Amazon marketing, including email marketing, social media marketing, web design, SEO, and more!
Achieve your business goals
When you invest in our marketing solutions for Amazon, you’ll partner with an accredited Amazon Ads partner with decades of experience and a proven track record of driving results for clients on Amazon. For example, in just the past few years alone, we’ve helped clients drive over $6 billion in revenue with our marketing services!
Pricing custom to you.
Starting at $3,000 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 20% greater marketing ROI with WebFX’s award-winning Amazon marketing team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Learn more about marketing solutions for Amazon
If you’re ready to boost your sales on Amazon, WebFX is ready to help. We have a team of over 500 marketing experts prepared to help you drive more revenue through Amazon.
Here’s why you’ll want to invest in ecommerce marketing services for Amazon from WebFX:
- What is the Amazon Store and Marketplace?
- What is SEO for Amazon?
- What is PPC for Amazon?
- What is consulting for Amazon?
- What is review management for Amazon?
What is the Amazon Store and Marketplace?
What is the Amazon Store and Marketplace?
If you’ve never heard of the Amazon Marketplace, you might be surprised to learn that you’ve probably used it before. Amazon Marketplace is simply the service companies use to sell on Amazon. It’s distinct from cases where products are sold directly by Amazon.
When you buy yourself an Amazon Kindle and then get your child a used baseball cap, you’re technically using two different platforms.
Since the Kindle is an Amazon product, it’s sold by Amazon itself, whereas a used baseball cap is sold by a third party through Amazon using Amazon Marketplace. They’re integrated so well with one another, though, that it’s hard to tell the difference.
Amazon Stores are businesses’ central hubs on Amazon, from which they can list and market their products. Whatever your business sells, you can benefit from setting up an Amazon Store where people can shop for your products.
Of course, not everyone is an expert on setting up an Amazon Store. That’s the benefit of working with an Amazon marketing agency like WebFX.
What is SEO for Amazon?
What is SEO for Amazon?
If you’ve already put some work into your online marketing campaign for platforms like Google, you might be familiar with SEO. Broadly speaking, it involves the process of optimizing your online content to appear in search results.
For Google, this usually means creating articles on your website and optimizing them to appear in Google rankings. But did you know that SEO can also apply to Amazon itself? After all, when you search for a product on Amazon, it compiles a list of results just like Google does.
If you want users to find you on Amazon, it’s crucial for you to optimize your product listings to appear in search results on both Google and Amazon. This is where WebFX’s SEO services for Amazon come in.
What is PPC for Amazon?
What is PPC for Amazon?
Like SEO, PPC isn’t unique to Amazon. Platforms like Google Ads can help you display paid aids in Google results and in the margins of other websites. But Amazon has its own brand of PPC that you’d be wise to take advantage of.
PPC ads on Amazon are divisible into three types: Sponsored product ads, sponsored brands, and product display ads.
- Sponsored product ads: Sponsored product ads work a lot like Google PPC ads. They appear at the top of Amazon search results, and adopt the same format as the organic results, save for the “sponsored” label at the top.
- Sponsored brands: Sponsored brands are ads that appear at the very top of the page when you search for a product on Amazon, even above sponsored product ads. Rather than advertising a specific product, they advertise your brand as a whole.
- Product display ads: Product display ads work just like Google banner ads. They appear in the margins of websites that users visit, using cookies to target relevant users. Unlike the other two PPC categories, these ads aren’t just limited to Amazon’s site.
What is consulting for Amazon?
What is consulting for Amazon?
Even if you’ve already got an Amazon marketing campaign fully up and running, that doesn’t mean it’s perfect. Even if you understand how to work your SEO and PPC, you may still feel that something’s not working as well as it should.
In many cases, there’s a specific part of your campaign that draws your concern. Maybe your PPC ads aren’t getting enough clicks, and you’re not sure why. Or maybe you have a lot of users visiting your product pages, but not buying.
Other times, you’re not even sure what needs improving — you just know that something’s off, or that you could be doing something better.
That’s where WebFX comes in. When it comes to marketing services for Amazon and SEO consulting we’re the experts, and we have all the right knowledge to tell you what you can improve.
Even if you don’t opt to have us actually manage your campaign for you, we can still use our resources and expertise to give you insight into where you can make it better.
What is review management for Amazon?
What is review management for Amazon?
Users aren’t going to buy your products without knowing anything about them. To be persuaded to spend their money, they have to know what a product is and what it does.
More than that, though, they have to know how good it is. You have to persuade them of the product’s quality to make them believe it’s worth buying. Product descriptions, SEO content, and PPC ads are all great ways to convey this information.
But ultimately, all three of those sources come directly from you, the seller. And many users won’t trust in your word alone. For those users, the most valuable resource to have is good product reviews.
So, how do you make sure your Amazon reviews reflect well on your business? And how do you deal with any negative reviews that might come along?
Navigating Amazon reviews can be tricky. Fortunately, WebFX’s review management services for Amazon can help.
FAQs about full-service management for Amazon
Looking to learn more about full-service management for Amazon? Check out these FAQs:
What is Amazon Marketing Services (AMS)?
Amazon Marketing Services, now called Amazon Advertising, is the previous name of Amazon’s advertising platform. Previously, sellers would use AMS to promote their products (via pay-per-click ads) on the Amazon marketplace.
How much do marketing services for Amazon cost?
On average, businesses invest $9000 to $60,000 per month into marketing services for Amazon. These costs depend on several factors, including the company’s marketing strategy, monthly ad spend, business size, and more.
What do marketing services for Amazon include?
Typically, WebFX marketing services for Amazon will include:
- Dedicated account manager
- Regular reporting
- Custom strategy
Additional deliverables that depend on your service include:
- Product listing optimization
- Ad campaign management
- Review management
- Professional copywriting
- Amazon Store design
While you can view our services deliverables online, you can also request a custom proposal for a more in-depth review of what your full-service management solutions for Amazon will include. Just contact us online to get started!
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