Create smarter strategies with AmazonFX and ContentGeniusFX
With 50 percent of shoppers turning to Amazon to find new products, it’s become an essential platform for businesses. But to break through the vast amount of competition, you need a competitive pay-per-click (PPC) and search engine optimization (SEO) strategy.
For that, you need a powerful marketing software — ContentGeniusFX.
With the machine learning power of ContentGeniusFX and intuitive reporting of AmazonFX, as well as the expertise of WebFX, your business can increase your sales, decrease your Advertising Cost of Sale (ACoS), and improve your dominance in the Amazon marketplace.
Want to learn more about ContentGeniusFX and AmazonFX? Give us a ring at 888-601-5359 to chat with one of our experience Amazon strategists. Or contact us online and tell us about your business and goals for the Amazon marketplace!
What is AmazonFX?
AmazonFX is an intuitive reporting dashboard powered by Google Data Studio. With the innovative features of Google Data Studio, from in-depth reports to customizable data dashboards, AmazonFX delivers a 360-degree reporting solution for Amazon sellers and vendors.
It’s also an exclusive tool for WebFX clients, which provides your company a unique advantage. We’ve developed some of the industry’s best software applications, including MarketingCloudFX, and they feature decades of proprietary data.
For our clients, that’s resulted in more than $1 billion in revenue.
What does AmazonFX include?
AmazonFX includes a suite of innovative features.
With the all-in-one dashboard of AmazonFX, it’s quick and easy for your team to assess the most valuable metrics to your business. Check your daily sales, ad costs, and product clicks from one convenient location.
Get in-depth insights into your advertising and marketing strategy on Amazon with a series of comprehensive, easy-to-digest analytics. AmazonFX makes it easy to demonstrate the impact of these numbers by including charts, graphs, pivot tables, and more.
Look at your advertising and marketing strategy on Amazon from every angle with helpful and actionable reports from AmazonFX. Demonstrate the impact of your new data-driven strategy by sharing these reports with team members, decision makers, and more.
Measure your success with the metrics that matter to your business. With Google Data Studio, our team can create new metrics or dimensions, which you can view in AmazonFX. This feature also allows your business to see the full effects — and power — of your custom advertising and marketing strategy.
View your data how you like with AmazonFX, powered by Google Data Studio. With AmazonFX, you have access to a series of dynamic controls that allow your team to dynamically change your data and its visual appearance. Use these controls to view your performance by date, location, and more.
What is ContentGeniusFX?
ContentGeniusFX is our powerful and proprietary machine learning software for sellers and vendors on Amazon. The most innovative artificial intelligence software, IBM Watson, powers ContentGeniusFX and allows it to provide actionable, in-depth insight into your marketing and advertising strategies.
With ContentGeniusFX, we can discover relevant, high-value keywords for your products, as well as product advertisements. For your business, that results in accelerated product sales, decreased ACoS, and increased rankings in search results.
As ContentGeniusFX features more than 20 years of proprietary data, it’s an unmatched platform. That not only provides WebFX with a competitive advantage but also your business, offering you the chance to push past your competition and lead your industry.
ContentGeniusFX includes two primary features for Amazon sellers, including:
Advanced Machine Learning
Benefit from the power of automated machine learning with ContentGeniusFX. Discover the best keywords for your products and eliminate the time-intensive process of keyword research to boost your sales and lower your ACoS even more.
Advantages of our Amazon technology platforms
With more than $1 billion generated in revenue for our clients, you can trust our Amazon technologies to bring a competitive edge to your company’s Amazon marketing and advertising strategy. That helps your business earn more from Amazon — and achieve your biggest goals for growth.
Some of the biggest advantages of AmazonFX and ContentGeniusFX include:
Build data-driven PPC campaigns
With ContentGeniusFX, you don’t have to rely on guesses or hunches. Instead, you build your strategy from actual, real-life data. By basing your PPC campaigns on data, you can optimize their return on investment (ROI), which reduces your overall ad spend and ACoS.
It also offers your campaigns an advantage over your competition. By building your campaigns from data, rather than assumptions, you can create a competitive campaign that targets high-value keywords your competition isn’t even using in their strategy. That opens your business to a whole new audience.
Streamline keyword research
Whether you’re overseeing your Amazon PPC campaigns in-house or partnering with our Amazon marketing agency, keyword research requires time and dedication. With ContentGeniusFX, however, you can streamline the process.
With the power of its machine learning algorithm, ContentGeniusFX can search, find, and share with you the most valuable — and profitable — keywords for your business. That not only enhances your campaigns but also improves their return.
Companies have increased their advertising spend by almost 170 percent when it comes to Amazon. With more competition in the advertising arena, it’s becoming more expensive to promote your business to shoppers.That’s why you need to optimize your ad spend.
With the machine learning power of ContentGeniusFX, your business can reduce its ACoS. Its keyword discovery ability lets it find low-cost, but high-value keywords — including backend keywords — for your products. ContentGeniusFX can also discover negative keywords for your Sponsored Products ads.
Get in-depth reports
While your advertising and marketing team may understand the value — and necessity of Amazon marketing and advertising services — it can prove challenging to explain it to company decision makers. That is why AmazonFX produces in-depth, yet easy-to-digest reports.
With charts, graphs, and visuals, your business’ leaders can understand the value of our services. They can also see the impact that your team makes on your company’s bottom line, which could lead to an increased advertising budget.
Why partner with WebFX for Amazon services?
At WebFX, we developed AmazonFX and ContentGeniusFX to provide our clients with a unique and competitive advantage in the Amazon marketplace. So, why should you partner with WebFX for your Amazon PPC, Amazon SEO, Amazon review, and Amazon Store management needs?
For our clients, these are some of the most compelling reasons to choose WebFX:
With MarketingCloudFX, as well as ContentGeniusFX, we can provide our clients with data-backed strategies. We feature more than 20 years of proprietary data, which allows our team to build a custom strategy with data specific to your industry and market.
UNMATCHED CLIENT RETENTION
We have a hands-on approach to digital marketing, which is why our team invests the time to learn your business, products, and goals. Our unique approach is why we maintain a client retention rate of more than 90 percent.
AI AND MACHINE LEARNING TECH
WebFX features the industry’s most advanced artificial intelligence software, IBM Watson. With the power of Watson, as well as our proprietary machine learning algorithms, we can provide your business with an unmatched data-driven strategy. With that strategy, your company will drive impressive results.
DECADES OF EXPERIENCE
For decades, ecommerce businesses have trusted WebFX — and they still do today. With more than 20 years of experience, we offer unmatched insight and expertise in marketing and advertising on Amazon. Plus, we take an active role in the industry, remaining up-to-date on the latest changes.
Whether you’re referencing AmazonFX or chatting with your dedicated WebFX account manager, you can trust us to provide transparency. Our reports, as well as account managers, provide your company with complete access to your company’s performance.
We feature a team of more than 225 Amazon Marketing Specialists. With more than 1.6 million hours of expertise, they have an in-depth understanding of Amazon’s evolving advertising standards. They also know the latest techniques and tips for driving impressive ROIs from the ecommerce website.
With our unmatched perks, WebFX provides your business with a competitive edge.
Enhance your Amazon strategy with AmazonFX and ContentGeniusFX
Ready to see what our software for Amazon sellers can do for your business? Contact us online or give us a ring at 888-601-5359 to speak with one of our award-winning strategists about adding AmazonFX and ContentGeniusFX to your Amazon marketing strategy.
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