How to Improve SEO: 8 Steps for Increasing Your SEO Rankings

Trevin is the VP of Business Development at WebFX. He has worked on over 450 marketing campaigns and has been building websites for over 20 years. His work has been featured by Search Engine Land, USA Today, Fast Company and Inc.

Search engine optimization (SEO) is a powerful way to fortify marketing campaigns. With new updates to Google regularly coming out, it’s critical to stay on top of the recent changes and learn how to improve SEO, so you can master SEO. For SEO in 2020, you can generate more traffic and exposure for your business through effective methods.

Your actionable steps can keep your momentum going and deliver impressive results to your SEO campaign.

Need help improving your SEO campaign? Contact us online or call us at 888-601-5359 today to speak with our experts. Keep reading for eight relevant steps to gain visibility and understand how to improve your SEO ranking with basic and advanced SEO techniques.

1. Research competitors’ keywords

The stiffness of your competition might have already led to you researching fellow businesses, but if it hasn’t, don’t underestimate the potential of profitable keywords you can find. Competitor analysis is particularly useful for pinpointing desirable keywords. For 2020 SEO, you can shorten your keyword research process by reviewing the keywords others choose and going one step further with an ideal keyword density — the percentage of keywords on a page in relation to total words.

Never dip into keyword stuffing — repeating keywords over and over again — but take over where your competitors fall short to climb above them in search engine results pages (SERPs). In Google’s Keyword Planner, you can access the keywords of a URL by going to “Find New Keywords” then navigating to the landing page option. Input your top competitor to see which keywords and phrases they target.

2. Don’t skimp on content

A vital SEO improvement technique is to create high-quality, engaging content. However, it’s easy to slack on your content for 2020 SEO. As time goes on, producing unique, comprehensive content can seem overwhelming.

But the importance of original content hasn’t diminished. Content still reigns supreme as a huge factor in Google Search rankings. Get your content writer or a freelancer to spend time crafting in-depth blogs, how-to articles, and posts for your site.

Thoroughly addressing keywords and topics can amplify your pages and draw in traffic. Per Google’s Webmaster Guidelines, continue to stay away from auto-generated content, which means a program churns them out rather than a human — and scraped content, which means stolen content from other sites. Updating your content can also strengthen your material.

Like any round of editing, look back at your old articles to see where they have weaknesses and need some touch-ups.

3. Organize content with helpful headers

When you want to know how to improve Google search rankings, pay attention to little details like headers and content organization. Though header tags may seem minor, optimizing them can improve your SEO and transform your performance in the SERPs. The H1 tag is the primary header tag you need to worry about.

It serves as the on-page title of your content, which is separate from the title tag that shows up in the SERPs. This informs Google and its users about the subject of your piece, which also leads to a boost in relevance. optimized header tag for SEO The next header you plug in is H2, which you can set all your subheadings as.

H2 tags are convenient for user experience because they add much-needed structure to your page. Headers are the perfect place to bring up auxiliary keywords — or other keywords that give your keyword content — and reinforce your page’s theme.

4. Speed up the page load time to improve SEO

We’re all impatient to quickly get answers from a Google search. Users can dart away from a slow page and plummet essential behavior metrics. Slow-loading pages can discourage people from waiting around for your page and hurt your bounce rate, which is the percentage of sessions where someone navigates away from your page without interacting with the page.

Since you don’t want users returning to the SERPs, the trick is to optimize the page load speed to deliver your visuals, copy, and functionality within seconds. Make sure your website host can handle high loading speeds, and if they can’t it’s time to switch to a more powerful host. Technical SEO steps also can shave seconds off your load speed and reduce frustration for users.

SEO improvement techniques like page load speed decrease the likelihood that users will exit right after arriving at your page.

5. Introduce unforgettable visuals to improve SEO

In 2020 SEO, visuals matter more than ever for websites. Google’s plans for search through the next 20 years emphasize visual content, so the interest in images is intense across the Internet. Putting optimized images on your pages can garner higher rankings than those without any media.

Sharp images that don’t take up too much space can crank up the aesthetic appeal and hold people’s attention, giving you time to make your pitch and get conversions. Plus, the help of a seasoned graphic designer can further elevate your site. Descriptive infographics communicate substantial data to visitors quickly and attractively compared to text-only material.

Image optimization consists of naming your files with interesting, accurate labels. Avoid leaving the titles vague like “file4.png” and alter it to a clear name like “Car-Washing-Supplies.png.” This makes your images accessible for search engines while they index or record your pages. The visibility you aim for isn’t beneficial for the long-term unless your business remains memorable for users.

Choose relatable, pertinent pictures that will seal your brand in visitors’ minds.

6. Get on the right side of mobile devices

In 2020, 81% of U.S. adults own smartphones — so you can’t ignore mobile device users. Google jumped on board the mobile train with the mobile-first indexing update, and if you want to learn how to improve Google Search ranking, you can spruce up your site for cell phone users.

Responsive design is the key to mobile optimization. It lets your pages reorient to the screen dimensions, shifting the design elements to move in closer for the smaller display. optimized website design for mobile devie Navigation can be effortless on mobile devices, earning the satisfaction of users and better rankings in search engines.

7. Patch up broken links to learn how to improve SEO

Broken links — links that don’t lead where they’re supposed to and usually trigger error messages — hinder your SEO plan. Without a direct line to the actual content, users can’t reach your site, read your content, or make a transaction. Broken or dead links also make your SEO dip because they aren’t up-to-date.

Outbound broken links can take a little work on your part, as you search for a current version of the pages, but you have the benefit of familiarity with inbound links. Identify broken links through Google Search Console in their crawling data. The “not found” links show the invalid pages on your site.

Fix the broken links and consider setting up redirects to guide people to the right place.

8. Use authoritative outbound links

The last part of how to improve SEO is to watch who you link out to on your pages. Authoritative sources can bring credibility to your site, and they reference the subject of your content. This offers Google context for your pages and builds a network that search engines understand.

If you have a page targeting the keyword phrase “how to paint landscapes” and you cite a link from a master painter’s site, Google can use these hints to place your page in an appropriate position. It’s also valuable to earn high-quality inbound links to your site. If other companies and industry authorities cite your page, it’s a positive signal to search engines.

A considerable part of how to improve SEO is through generating backlinks to your site and bolster your rankings.

Select WebFX as your SEO improvement partner

This guide for 2020 SEO is a practical resource to traverse your site improvements. But a leading SEO company can help you improve SEO in major ways. At WebFX, we have expert SEO services that can deliver leads and generate revenue.

In fact, over the last five years, we’ve generated $3 billion in client revenue and 7.8 million leads. Are you ready to join us and boost your visibility in the SERPs? Contact us online or call us at 888-601-5359 today.

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