Macy StormSenior Content Creator
- July 2, 2022
- 11 minute read
- Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
LinkedIn’s ad revenue reached over $1.4 billion, making it a prevalent platform for promoting products or services. This platform helps you reach the right people as they scroll through their newsfeeds.
But if you aren’t sure where to start with your LinkedIn ads, you’re not alone! Creating compelling, engaging, and informative LinkedIn ads is a challenge. That’s why I’ve compiled this list of LinkedIn ad examples to help inspire you!
Keep reading to gather inspiration from 11 examples of LinkedIn ads!
11 LinkedIn ad examples to inspire you for 2024
Ready to get inspired with your LinkedIn ad campaigns? Check out these 11 LinkedIn ad examples, including:
Keep reading to learn more about why these LinkedIn ad examples are the best!
First on my list of LinkedIn ad examples comes from Upwork. This simplistic ad promotes Upwork’s service: Helping companies find the right employees.
The ad features one sentence, followed by a carousel of images featuring different types of job positions.
Most notable element of this LinkedIn ad example: Ad style
Upwork has one of the best LinkedIn ad examples because of the ad style. The carousel ad style invites people to keep clicking through the ad to see what positions Upwork can help them find.
When you create your LinkedIn ads, consider experimenting with different ad formats. Don’t limit yourself to picture ads –– some ad formats may create a better experience, leading to improved results.
One of the most unique and best LinkedIn ads comes from LG. Their LinkedIn ad promotes their involvement in creating a Times Square display ad. This ad was created in partnership with Lucasfilm to promote the Obi-Wan Kenobi TV show.
The ad explains the process of using LG’s technology to create this iconic and eye-catching ad for people.
Most notable element of this LinkedIn ad example: Relevancy
One big takeaway from LG’s ad is that it’s highly relevant to their audience. Obi-Wan Kenobi was a popular show many people watched, making the ad extremely suitable for LG’s audience.
When you tie in the fact that LG sells products like TVs, it’s the perfect partnership ad.
When you create your ads, think about how you can add elements to make your ad more relevant to your audience. It doesn’t necessarily need to be tied to pop culture, but it can include visuals and phrases pertinent to what’s popular with people interested in your industry.
Make sure that whatever elements you include are relevant to your ad and business. Don’t integrate trending elements if they don’t fit your overall message!
Next on my list of best LinkedIn ads comes from IBM. IBM’s ad is simple but catches the viewer’s attention.
This video ad shows the same graphic playing repeatedly in a loop with a short message included with the ad.
Most notable element of this LinkedIn ad example: Continuity
One of the most notable elements of this LinkedIn ad is continuity. The video immediately catches your attention when scrolling through your feed, but the continuity is what keeps you watching.
The video is only eight seconds long, but the flow makes it seem as though it’s an endless video. It keeps prospects engaged with the ad longer, which leads to better results.
When you create your LinkedIn ads, consider how you can make your ad visual more engaging. Try different types of visuals to see how you can boost engagement with your ads.
Next on my list of the best LinkedIn ads is Chevron. Chevron’s ad promotes their work in trying to create more renewable natural gas using cow manure.
This ad uses the carousel format to get their message across to their audience.
Most notable element of this LinkedIn ad example: Information
When looking at Chevron’s ad, the most notable aspect is how informative the ad is. Not only is there descriptive ad text, but each image provides information about their initiative. It helps the viewer get a clear sense of what they’re sharing.
When you create your LinkedIn ads, consider the information you include in your ad. Make sure it’s relevant and helpful to your ad, as well as informative.
5. Audemars Piguet
Another one of the best LinkedIn ads comes from Audemars Piguet. This LinkedIn ad promotes the company’s values through their spokesperson, Serena Williams, sharing her story.
The ad focuses on building brand recognition and values for Audemars Piguet, while subliminally advertising their product.
Most notable element of this LinkedIn ad example: Subliminal advertising
Audemars Piguet doesn’t outright advertise their product in this ad –– They subliminally make product mentions by zooming in on their watches in certain frames. It’s an excellent strategy for getting people to think about what you offer without stating it outright.
When creating your LinkedIn ads, consider how you can take different approaches with your advertising. You can create ads focused on brand recognition while still nodding towards your products or services.
Another great LinkedIn ad example is T-Mobile’s ad. This company created an ad that boasts their 5G capabilities.
This ad takes the unique approach of comparing their business to their top competitor to show how they stand out from the competition.
Most notable element of this LinkedIn ad example: Selling points
The most significant aspect of this LinkedIn ad is the selling points. T-Mobile shows their audience how their services are better than Verizon’s to convince them to use them for business services.
When you craft your ads, think about how you can sell your product, service, or business to your audience. What makes you stand out from your competition? Leverage those unique selling points to get a leg up on your competition.
If you want to see examples of LinkedIn ads, look at LegalZoom. LegalZoom created a simplistic LinkedIn ad to get entrepreneurs to use their service.
The ad features a short video that shows someone signing up for their services and immediately making money.
Most notable element of this LinkedIn ad example: Slogan
The most notable aspect of this ad is the slogan: “Now You’re in Business.” LegalZoom uses the motto throughout the ad, including within the video and ad copy. It reinforces their message to their audience.
When you run ad campaigns using your campaign or business’s slogan, make sure you use it in a way that’s impactful but not over the top. You’ll also want to make sure your slogan is memorable so people keep your ad in mind long after seeing it.
Canva has numerous great examples of LinkedIn ads that work. In this example, they promote the live event they’re hosting.
The ad is a simple promotion for this session that teaches prospects how to use Canva on mobile devices.
Most notable element of this LinkedIn ad example: Ad type
As I mentioned, you’re not limited to picture ads on LinkedIn –– you can use numerous ad formats to promote your business. On top of that, you can create multiple types of ads, from your typical ad to event promotions.
If you’re looking for inspiring LinkedIn ad examples, check out Apple’s ad! This ad promotes the ability to use Apple Pay for transit in New York City.
The ad promotes this service with a simplistic message and provides a link to find out how to set up Apple Pay in your Wallet app.
Most notable element of this LinkedIn ad example: Branding
Apple’s brand is known as sleek and simple. They reinforce this branding in their ad by creating a straightforward ad.
When creating your ads, think about how you incorporate your company’s brand into your ads. Make sure you make your branding clear, so people recognize it when they see more promotions from you in the future.
Another great LinkedIn ad example is Volvo. Volvo created a simplistic ad to promote their cars.
The ad highlights the critical feature of the car –– it’s a plug-in hybrid. The short video shows someone recharging and refilling the car.
Most notable element of this LinkedIn ad example: The selling point
The best feature of Volvo’s ad is the selling point. Volvo focused on the fact that their car offers both electricity and gas. Seeing as this is a popular format in the market, it appeals to their target audience by highlighting this selling feature.
As you create your LinkedIn ads, think about what matters most to your audience. How does your product or service address their pain points? You’ll want to identify how your product benefits the consumer and highlight it in your ad.
Trello is one of the best examples of LinkedIn ads that are simple but effective. The ad promotes their collaboration tools to teams at companies.
The ad features a graphic that highlights three selling points: “Fun, Flexible, Free.” It also includes a link for users to sign up to use their tool.
Most notable element of this LinkedIn ad example: Simplicity
One of the most common misconceptions about creating ads is that you must go over the top to catch your audience’s attention. You don’t need an over-the-top ad, but you need an ad that’s informative and eye-catching.
When you craft your LinkedIn ads, think about how you can be simple but effective. Focus on getting your core message across and creating an engaging experience for your audience.
Turn these LinkedIn ad examples into inspiration for your ads
With this list of examples of LinkedIn ads, you have a clear picture of how you can create compelling ads that drive the desired results. If you need help creating impactful LinkedIn ads, our team at WebFX can help.
We have experience helping our clients achieve incredible results with their LinkedIn ads. In the past five years, we’ve driven $3 billion in revenue and 7.8 million leads for our clients. We can help you reach your goals and boost your brand’s growth.
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
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