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Your Complete Guide to CRM Retargeting: What It Is, Why It Matters, and Benefits

At the heart of every successful business is its customers. For your business to keep growing, you must continually attract new customers while maintaining your current customer base. Using a customer relationship management (CRM) platform can help.

If you’re using a CRM, you can do CRM retargeting to help you deliver personalized content to prospects and get them interested in your business again.

If you want to learn more about CRM pipeline retargeting, keep reading to find out:

Keep reading this guide to CRM retargeting to learn everything you need to know!

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What is CRM retargeting?

CRM retargeting is the process of using first-party data from your CRM platform to re-engage prospects and keep them interacting with your business. CRM pipeline retargeting enables you to use the data you collect to deliver personalized marketing materials that will get people to learn more about your products or services.

Why does CRM retargeting matter?

Now that you know what CRM retargeting is, you may wonder why it matters. Why should you invest in it? Here are two key reasons you’ll want to invest in CRM retargeting:

1. It helps you recover lost sales

One of the biggest reasons you’ll want to do CRM pipeline retargeting is that it helps you recover lost sales. Many prospects will engage with your business and take an interest in what you offer. As time passes, though, they may get distracted or forget about your company.

If you don’t re-engage these prospects, you miss out on sales for your business.

So, instead, you can re-engage prospects through CRM retargeting. This strategy reminds prospects of your business and that they’re interested in what you offer. It’s valuable for helping you earn sales for your business.

2. It saves you money

Another valuable aspect of CRM pipeline retargeting is that it helps you save money.

When you initially market to prospects, it can cost you a good chunk of your marketing budget to reach those prospects and get them interested. You have to figure out what promotional materials work and what catches their interest –– that costs a lot of money.

That’s why CRM retargeting is so valuable –– you already know who is interested in your business and what they like. You can start creating tailored ad campaigns that engage those prospects and get them to interact with your company.

Facebook advertisement for a local convention

Rather than spending more marketing dollars on campaigns that may work, you focus on campaigns that fit your target audience’s interests.

As you can see, CRM pipeline retargeting is valuable for helping you save money. Instead of pumping money into campaigns with uncertainty, you can focus on creating campaigns that you know will be more effective for targeted audiences.

What are the benefits of CRM pipeline retargeting?

Next in this guide to CRM retargeting, let’s look at the benefits of doing CRM pipeline retargeting. Here are four key benefits of using this strategy:

1. You’re targeting prospects already interested in what you offer

One of the benefits of CRM pipeline retargeting is that you’re targeting prospects already interested in what you offer. As we mentioned earlier, one of the reasons to do pipeline retargeting is that it saves you money. That’s because you’re targeting prospects who showed interest in your products or services.

Advertisement for Woobles featuring three of their products

One of the most challenging marketing tasks is creating impactful ads that resonate with your audience, especially when you aren’t sure who’s interested in your offers. But with retargeting through a CRM, you have all the data you need to create targeted ads that work –– you know who wants to buy from you.

As a result, you spend your time creating ads and promotional materials for prospects who are high-value leads and most likely to turn into customers.

2. You’re delivering tailored marketing materials

A significant benefit of CRM pipeline retargeting is that you deliver tailored marketing materials to your audience. Since you have all the data, you know who is interested in your business and what matters most to them.

By having this data, you can craft tailored marketing materials for prospects. You can personalize their experience so they only see materials that resonate with them. As a result, prospects are more likely to engage with your promotions.

Delivering a tailored experience for people is a great way to turn them from prospects to customers.

3. You have the data to back your marketing decisions

Next in this guide on CRM retargeting, let’s talk about data. For your business to successfully market your products or services, you need to use data. Data-driven marketing helps you deliver more engaging and relevant promotions to convert prospects.

With CRM pipeline retargeting, you use data to help you make your marketing decisions. Your CRM contains an abundance of valuable data about prospects, which you can use to market to them more effectively.

This strategy helps you make sound marketing decisions, rather than guesses, to turn more prospects into customers.

4. You can sell more

Another one of the benefits of CRM pipeline retargeting is that you can sell more. Not only is retargeting with a CRM beneficial for getting prospects to convert, but it also helps you get previous customers to buy again.

If someone has purchased from your business prior, you can use pipeline retargeting to get them to consider buying more from you. You might try to cross-sell these prospects based on their previous purchases.

Pair Eyewear ad featuring a pair of their glasses sitting on a cloth

So, for example, if someone recently bought a computer monitor from you, you might try to cross-sell a new keyboard or a mouse. CRM retargeting can help you get those promotional materials for those products in front of interested customers.

Ready to start CRM retargeting?

In this guide to CRM retargeting, we covered everything you need to know about re-engaging prospects to turn them into customers. Now, it’s time to launch your CRM pipeline retargeting strategy. But to have success with your strategy, you need CRM software that will provide you with the data you need to launch a successful campaign.

If you don’t have CRM software or aren’t happy with your current CRM software, WebFX can help. Our CRM platform, Nutshell, has over 500 five-star reviews that attest to the quality of our platform.

With our team at WebFX building your CRM retargeting strategy, you can feel confident we’ll drive the results you desire. We’ve already driven over $6 billion in revenue and over 24 million leads for our clients.

Ready to start boosting sales for your business? Contact us online or call us today at 888-601-5359 to speak with a strategist!

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