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The ever-evolving digital sphere is an influential force across every industry. As such, a coordinated social media marketing campaign is a necessity for most companies. When you take advantage of social media best practices, your business in the medical field will benefit from improved performance and revenue earnings.

Read through our guide on how to establish a social media presence for your medical equipment. For more insightful content about other digital marketing topics, subscribe to Revenue Weekly!

Why is social media for medical equipment companies a valuable asset?

Social platforms offer unique opportunities for B2B companies that need diverse sources of promotion and information sharing. One of those opportunities is being able to monitor the success of your online content with your target audience and using that info to shape your final strategy. 

Your company’s public profile is entirely influenced by internal messaging, which you can customize to present the best of your business. Certain platforms offer you features to craft your public perception and benefit your company’s marketing efforts with boosts, increased visibility, and lead generation.

Frequently posting on your social media profiles results in increased search engine optimization (SEO) rankings. When your audience consistently engages with your content, search engine algorithms will detect its value and rank it higher when people search for medical equipment.

Metrics are the most noteworthy benefit of social media. Your metrics offer you crucial information about how your audience is engaging with your content. Tracking metrics related to your shares, follower-to-like ratio, and audience growth rate paints a clear picture of the impact your social media posts have.

What social media offers your marketing strategy

With an impressive 91% of businesses using social media for their marketing efforts, the value of online platforms is evident. A solid B2B social media marketing plan will increase your business insight and quantify your online interactions. Metrics will determine the best platforms for your industry to embrace your customers’ input and open communication channels.

Additionally, social media platforms allow you to customize the way your message is presented to the people whose first impression of your business affects whether they will make a purchase from you. Knowing which platforms to incorporate into your strategy requires research into what they respectively offer.

Investigate the platforms that are free to use and offer you the most audience engagement. The following platforms offer you several benefits.


Boasting a total user base of 890 million daily active users, Facebook is the biggest platform to offer business solutions. Your company has access to target demographic tools that let you direct where your posts are seen. You can use these tools to appear in the research queries of prospective clients.


As the platform that hosts 500 million business professionals, LinkedIn is your company’s best channel for direct access to prospective clients. You get to target the industry players you want to reach and use tools that allow you to publish content relating to your field. Paid advertising services are also available to prioritize your content on people’s feeds.


Video content is a great method for promoting your company to clients. A significant 70% of marketers recognize that platforms like YouTube have the influence to convert leads and establish your authority in your industry. The platform is also beneficial for boosting your search engine visibility and gives you access to helpful analytics for shaping your channel’s content.

What to focus on with social media

With so many different platforms offering useful tools and features, the common challenge is finding techniques you can apply universally. Your impact on certain platforms is determined by the audience you want to reach, the general culture of the platform, and how consistent your content is.

Adopt a social media content calendar to keep track of your posting schedule. Having a schedule gives your audience a framework for anticipating your next post and gives you deadlines for having content ready. Keep the flow of your content frequent enough to attract your audience without spamming their feeds.

Set goals for your posts before shaping a content strategy to determine which key performance indicators (KPIs) to track in your metrics. If your KPIs aren’t showing you what you want to see in your results, tweak your content often to see what works better to align with your goals.

Ensure that you engage regularly with your audience. Reply to their comments with questions, monitor your shares on their profiles, and thank them for leaving a review or testimonial about you. Mutual engagement offers your prospective clients insight into your business that aids their research processes.

Post diverse types of content that offer value for your clients. If they want to know more about how you manufacture your medical equipment to make final purchase decisions, offer content that explains your processes. The information you offer benefits your public perception and authority within your industry.

Growing your social presence with WebFX is a walk in the park.

“WebFX allows growing your social media platforms to be stress-free! They are knowledgeable and adapt to your company needs!”

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Create a social media presence for your business today

The benefits offered by social media sites for B2B businesses are paramount. Whether you explore organic means of promotion or explore paid advertising solutions, take the time to create an online presence that increases your reach. Tracking your metrics after a campaign is the best way to determine the impact of your content and how it meets your business goals.

If you’d like to work closely with experts that have the techniques and know-how surrounding social media marketing and other digital marketing initiatives, contact WebFX online or call us at 888-601-5359 today. We’ll help you expand your business’s reach and revenue with tailor-made marketing strategies!

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Solving key challenges for medical equipment companies

Our website isn’t driving enough traffic

Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice, hospital, or business.

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