Internet Marketing for Home Services Companies

Home services companies depend on repeat business and referrals, and getting in front of the right customers is crucial.

This is often easier said than done, and finding and keeping home service customers can be difficult. But with the right marketing tools, you will be able to attract more leads and convert them into satisfied customers.

The tricky part can be determining which Internet marketing services are right for your home services company. Fortunately, WebFX has a team of 150+ experts that can provide the guidance and knowledge you need to choose the most effective Internet marketing strategies for your home services company. If you're ready to get started doing SEO for your home energy company, you can call 888-601-5359 or contact us online today.

On this page, we’ll take a look at why home services companies benefit from Internet marketing, as well as some specific strategies you can implement to start driving traffic to your website today.

Video: Internet marketing for home services

Sam Selders discusses how Internet marketing helps home service companies.

Why do home services companies need Internet marketing?

Being able to attract and convert new leads is important for home services companies. And traditional marketing methods, like direct mail and billboard advertisements, don’t always provide a great return on investment.

Internet marketing strategies allow you to get in front of the most qualified leads by establishing a presence online where your best prospects are searching.

With Internet marketing, your home services company will enjoy greater visibility, more website traffic, and stronger relationships with clients.

Internet marketing strategies for home services

Let’s take a look at some specific Internet marketing strategies for home services companies.

Search engine optimization (SEO)

Search engine optimization (SEO) involves optimizing your pages in order to rank higher in search results for specific keywords and phrases. It involves a variety of tactics that improve your website and make it more likely to show up when search engine users are looking for the services you provide.

For example, if you’re a plumber in Los Angeles, you can optimize your site so that it shows up near the top of the results page when people in your area search for plumbing services.

google search for plumbers in Los Angeles

Instead of interrupting potential customers with ads on the radio, TV, or billboards, you can be there when they actually want to learn about your services.

Pay-per-click (PPC) advertising

With pay-per-click (PPC) advertising, you can select which keywords you want to trigger your advertisements in search engines. If your bids are the highest, your ads will display above organic results. When people click your ads, you can send them to targeted landing pages to find out more information about your services.

And you’ll only pay when people click your advertisements, so if nobody clicks your ads, you won’t pay a cent.

One of the major benefits of PPC advertising is that results are instantaneous. As soon as your ads are clicked to go live, they can start driving qualified traffic to your website. On the other hand, SEO campaigns can take several weeks before you see tangible results.

Content marketing

Content includes everything from blog posts to infographics and downloadable guides.

By posting valuable content, you can establish your home services company as an industry leader, and people will be more likely to trust your business if they come across helpful information you publish online.

For example, if you are a painter, you can create an infographic about choosing paint colors for each room in your house. Then, when people in your area search online for painting tips, they may come across your content and click to find out more about your services.

In addition, search engine crawlers love content, so posting fresh, quality content can boost your SEO efforts.

Social media

Social media is a great way for your home services company to increase exposure and spark conversations with potential clients.

Many people search online when looking for home services providers in their area, and your social media pages demonstrate the trustworthiness of your company.

Satisfied customers can leave reviews on your social media sites and share referrals with friends and family members. Additionally, if people have questions about your services, they can easily connect with you on social media to find more information.

Email marketing

Not everyone will be ready to commit when they first learn about your company, and email marketing is a great way to nurture potential leads.

You can encourage people to sign up to receive email updates when they visit your website, blog, and social media pages. Then, you can follow up with helpful information in the form of email newsletters.

With email marketing, you can ensure that your company stays at the top of the list when clients are ready to choose a service provider.

Internet marketing plans from WebFX

At WebFX, we understand what it takes to drive results for home services companies.

Instead of wasting time and money on marketing efforts that don’t attract the right clients, our team of Internet marketing experts will work to understand your business and design a custom plan designed to reach your best prospects online.

Want to learn more?

Are you interested in learning more about how you can market your home services company online?

Contact WebFX today. We work with hundreds of businesses across the United States, and we’re excited to hear from you!

Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.