8 Home Services Marketing Strategies for Boosting Your Company’s Revenue
Do you want to earn more jobs in 2025? If so, it’s time to invest in home services marketing. From plumbers to roof repair companies to lawn care companies, all home services companies can benefit from a comprehensive and custom marketing strategy.
insights from 185,000+ hours of home services marketing experience
When people need a home service provider, they’re turning to the Internet to help them find the right one. If you don’t have a strong online presence, homeowners will turn to competitors that have an online presence instead.
If you want to start with home services marketing, we’ve got you covered. We’ll go over strategies you can use to drive more home services clients for your business.
Keep reading to learn more about these strategies!
Don’t have the time to dedicate to building your home services marketing strategy? No problem! Our team of 500 marketing experts can handle your marketing for you, while you handle all the new leads you’re getting. Contact us today to learn more!
Why should I invest in home services marketing?
Being able to attract and convert new leads is important for home services companies. And traditional marketing methods, like direct mail and billboard advertisements, don’t always provide a great return on investment.
Home services digital marketing allows you to get in front of the most qualified leads by establishing a presence online where your best prospects are searching.
Expert insights from
Logan TorreyInternet Marketing Consultant
“The home service industry is growing, and it is more competitive today than ever before. Digital marketing offers home service companies the ability to compete for customers online, regardless of their size or budget. Through channels such as organic search, paid advertising, and Local Services Ads, digital marketing facilitates customer engagement and provides companies with access to new potential clients.”
With Internet marketing, your home services company will enjoy greater visibility, more website traffic, and stronger relationships with clients.
8 home services marketing strategies that help you earn more jobs
So, what home services marketing strategies can you use to grow your business?
1. Use local search engine optimization (SEO) to reach leads in your area
If you want to grow your home services company through marketing, start by investing in local SEO. Local SEO focuses on targeting keywords related to your area to help you drive leads looking for a provider in their area.
Targeting local search queries is crucial for business growth. Not to mention, local searches are becoming more popular — search queries including the phrase “near me” or “close by” have seen a 900% increase in the last two years.
Here’s how to start with local SEO:
Task
Why you should do it
How to start
Optimizing for local keywords
It helps you appear in location-based searches, like “near me,” “close by,” or “in [location]
Use a keyword research tool to identify location-based keywords and identify keyword modifiers (“best,” “top-rated”) to target with keywords.
Optimize local listings
People rely on local listings to tell them important information about home services businesses, like hours of operation, services offered, etc.
Make sure your information is accurate on platforms like Google Business Profile, Yelp, Angi, and other third-party websites.
Add local business schema (structured data)
It provides search engines with relevant local information, so you can improve your visibility in local searches
2. Invest in Google Local Services ads to reach qualified homeowners
Another key component of home services marketing is running Google Local Services ads. These ads appear at the top of local search results when people want to find a provider in their area.
Local Services ads are a great way for you to reach people looking for a home services provider. Since these listings are backed by the Google Guarantee, people feel more confident about choosing your business to handle the job.
Additionally, you only pay when people contact your business, making them a great option for earning qualified leads with your home services marketing budget.
Here’s how you can make the most of your Google Local Services ads:
Add your business details to provide insight into your company (years of service, whether you offer 24/7 services, etc)
List all the services you provide to indicate you’re the right person for the job
List all the local areas you service
3. Use SEO to boost website traffic
When people need to find a home service provider, they’re turning to search engines like Google to help them find the right one. That’s why having an SEO strategy is crucial for ensuring those leads find your business first.
With SEO, you optimize your website to improve your ranking in search results and reach more homeowners looking for your help.
So, what does SEO entail for a home service business like yours? Here are some basic components of SEO for home service companies:
Task
Why you should do it
How to start
Identify industry-relevant keywords
Keywords are what you audience searches to find your information and services, so you need to optimize for them
Use a keyword research tool, like KeywordsFX, to find industry-relevant keywords (ex. “how to fix a clogged drain” or “best products to maintain your lawn”)
Optimize for mobile
Many homeowners search for providers on their phones and tablets, so you want to ensure they have a good experience on your website
Use a responsive layout for your website to ensure it adapts to all device screens
Optimize search listings
What appears in search results is what entices people to click, so you need to optimize those components to show relevancy
Create descriptive title tags and meta descriptions that target your core keyword and show relevancy to the keyword targeted
4. Share your home services knowledge through content marketing
Another strategy you can use when doing digital marketing for home services companies is content marketing. Content marketing involves sharing helpful, industry-related information with your audience.
By posting valuable content, you can establish your home services company as an industry leader, and people will be more likely to trust your business if they come across helpful information you publish online.
Let’s use a landscaping business as an example. Here are some different types of content you might create:
A blog post with tips on how to care for your lawn
A video on signs your lawn isn’t healthy
An infographic on seasonable landscaping tasks
An article on why hiring the right landscaping company matters
A beginner’s guide to landscaping
You can touch on numerous topics within your industry to help make your content resonate with homeowners.
Plus, search engine crawlers love content, so posting fresh, quality content can boost your SEO efforts.
5. Manage your home service company’s reputation
Did you know that 94% of people say reviews make them avoid a business? Your business’s online reputation has a big impact on whether people hire you for their home services needs.
Keeping track of reviews enables you to know what’s happening on
Monitor popular review platforms like Google, Yelp, Angi, Nextdoor, and more.
Respond to reviews
Responding to reviews shows people you’re listening and value them
Carve out time each week to look at reviews and respond, whether positive or negative
Ask for reviews
Building a strong review profile will help build trust with prospects and get more people to choose your business
Send follow up emails after completing a service to invite people to review your business.
Investing in earning and managing reviews for your home service company will help you build your business’s reputation and earn more customers.
6. Use email marketing to stay connected with leads
The home services industry is highly competitive, which means you need to keep your company top of mind for your audience. Email marketing is a great way to keep your brand top of mind for people thinking about hiring your home service company.
You can encourage people to sign up to receive email updates when they visit your website, blog, and social media pages.
Personalizing emails:Personalization is crucial for keeping your audience interested because not everyone comes to you for the same services. If you’re an HVAC company, for example, some people may be interested in heating, while others come to you for air conditioning. Personalization helps you cater to different audiences.
Creating enticing subject lines: Creating an enticing subject line is crucial for getting people to open your email and read the information you shared.
Designing your emails: Creating a professional email format helps build brand recognition and provides your audience with a smooth reading experience.
7. Use PPC ads to reach homeowners searching for a provider
If you want to reach more homeowners, consider running PPC ads. PPC ads appear at the top of relevant search results above organic listings.
PPC ads enable you to target industry-related queries by bidding on relevant keywords. Your position, bid amount, and other factors influence your positioning.
So, what goes into running a PPC campaign? Here are a few things you’ll do if you opt to make this strategy part of your home services marketing plan:
Keyword research: As we mentioned earlier, you target keywords in your ads to help them appear in relevant searches. You’ll need to conduct keyword research to identify the best keywords and see if the average cost per click (CPC) fits with your budget.
Set and adjust bid amounts: Your bid amount is how much you’re willing to pay when someone clicks on your ads. When you invest in PPC, you’ll set bid amounts and continually adjust them, based on performance, to get more from your budget.
Create ad copy: Your ad copy is what appears in search results. You’ll need to write compelling ad copy about the home service you’re promoting to get people to click on your ads.
Create custom landing pages: Your landing page provides ad clickers with more details about your services. If you advertise your roof restoration services, for example, your landing page would focus solely on information surrounding that service.
PPC advertising is a great way for home service providers to obtain qualified leads that want to hire a professional like you.
8. Use social media ads to reach people as they scroll
If you want to keep your company top of mind for homeowners, you need to make social media advertising part of your home services marketing strategy. Running social media ads enables you to put your brand in front of people as they scroll through their social media feeds.
It provides you with a great opportunity to remind people of your home services company and keep you in their mind as they make decisions.
Here’s how you can create the best home services social media ads for your business:
Choose a relevant, high-quality visual: Social media ads are typically visual ads, which means you need to choose the right image or video for your promotion. Make sure it’s relevant to your ad, high-quality, and eye-catching.
Refine your target audience: Social media platforms offer precise targeting that enables you to reach specific audiences. Refine your ad targeting to help you put your social media ads in front of the most interested leads.
Create a custom landing page: Custom landing pages are crucial for keeping your audience engaged after they click on your ad. Tailor your landing pages to focus on the information shared in the ad copy, so users get more information about what you advertised.
Why you should partner with a home services digital marketing agency
If you’re looking at the list of marketing strategies and feeling overwhelmed, you’re not alone. While all the home services marketing tactics listed above are valuable to your business, they take a lot of time, effort, and skill to implement.
When you’re busy running your business and helping homeowners, you don’t have that kind of time.
That’s why partnering with a home services digital marketing agency is the best option. You get a team of professional marketers handling your strategies for you — all you need to do is manage the new influx of customers.
If you’re looking for a digital marketing agency that has experience with marketing home services companies, look no further than WebFX.
Businesses, from plumbers to electricians to contractors to roofers, choose WebFX for home services digital marketing for a few reasons.
As your home services marketing agency, you gain access to a skilled team of marketers, award-winning technology, and data-backed strategies that drive your success.
So, why choose us over any other home services marketing agency?
You get all your services in one place: As a full-service marketing agency, we offer dozens of digital marketing services under one roof. You don’t have to juggle multiple agencies and try to communicate between them.
You get a custom marketing plan: Having a marketing plan tailored to your business is key to your home services company’s success. A custom strategy helps you thrive in your market and see the best return on investment (ROI) for your business.
You don’t have to track someone down for updates: As your home services digital marketing agency, we’ll provide you with a dedicated account manager. Your account manager is your go-to person for all your questions, concerns, and updates — you’ll always know who to reach out to.
You know exactly what you’re getting: Many agencies will hide their pricing and packages, leaving a lot to be desired. At WebFX, we’re an open book — we publish all our prices and packages online, so you know exactly what you’ll get and can make the best decision for your home services company.
We’ve been helping home services providers grow their operations for years. For example, Bruni and Campisi, an HVAC business, saw a 524% increase in ad clicks and 321% increase in goal completion after partnering with us.
As a home services marketing company, we understand what it takes to drive results for home service providers.
If you want to get a leg up on your competition and stand out in your market, it’s time to partner with a trusted agency like WebFX. With over 29 years of experience in digital marketing, our experience team can help you grow your bottom line and boost company revenue.
If you’re ready to boost your revenue and customer base, we’re ready to help you do it. Contact us online or call us today at 888-601-5359 to get your free, no-obligation quote!
Solving key challenges for home services companies
Our website isn’t ranking in the search results
When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
insights from 185,000+ hours of home services marketing experience
