185,000+
hours home services industry experience
500+
home services marketing experts on staff
Get a dedicated account manager backed by experts in SEO, PPC, and more!
Home Services Marketing: Drive Revenue With a Custom Plan
Our custom, data-driven home services marketing services will help you grow online and achieve your most important goals. When you invest in a digital marketing plan, you create the opportunity for your home services business to reach valuable leads. It provides you with the opportunity to earn more conversions and grow your business.
Home services marketing helps your company attract and convert valuable leads, which helps your business earn more revenue. Whether you’re in plumbing, electric, HVAC, pest control, or another area of the home services sector, you can benefit from home services digital marketing.
At WebFX, our home services marketing agency specializes in using online channels, like search, social, and email, to help your business attract the kinds of clients it wants. With more than six million leads generated in the past five years for our clients, we’re a trusted choice for marketing home services.
Keep reading to learn more about our digital marketing services, as well as why 91% of our clients make us their long-term partner for online marketing. You can also contact us online or call us at 888-601-5359 to chat with us one-on-one about your business and goals!
5 home services marketing strategies to use
- Search engine optimization (SEO)
- Pay-per-click (PPC)
- Content marketing
- Social media marketing
- Email marketing
Search engine optimization (SEO)
Search engine optimization (SEO)
Search engine optimization (SEO) involves optimizing your pages in order to rank higher in search results for specific keywords and phrases. It involves a variety of tactics that improve your website and make it more likely to show up when search engine users are looking for the services you provide.
For example, if you’re a plumber in Los Angeles, you can optimize your site so that it shows up near the top of the results page when people in your area search for plumbing services.
Instead of interrupting potential customers with ads on the radio, TV, or billboards, you can be there when they actually want to learn about your services.
Pay-per-click (PPC)
Pay-per-click (PPC)
With pay-per-click (PPC) advertising, you can select which keywords you want to trigger your advertisements in search engines. If your bids are the highest, your ads will display above organic results. When people click your ads, you can send them to targeted landing pages to find out more information about your services.
And you’ll only pay when people click your advertisements, so if nobody clicks your ads, you won’t pay a cent.
One of the major benefits of PPC advertising is that results are instantaneous. As soon as your ads are clicked to go live, they can start driving qualified traffic to your website. On the other hand, SEO campaigns can take several weeks before you see tangible results.
Content marketing
Content marketing
Content includes everything from blog posts to infographics and downloadable guides.
By posting valuable content, you can establish your home services company as an industry leader, and people will be more likely to trust your business if they come across helpful information you publish online.
For example, if you are a painter, you can create an infographic about choosing paint colors for each room in your house. Then, when people in your area search online for painting tips, they may come across your content and click to find out more about your services.
In addition, search engine crawlers love content, so posting fresh, quality content can boost your SEO efforts.
Social media marketing
Social media marketing
Social media is a great way for your home services company to increase exposure and spark conversations with potential clients.
Many people search online when looking for home services providers in their area, and your social media pages demonstrate the trustworthiness of your company.
Satisfied customers can leave reviews on your social media sites and share referrals with friends and family members. Additionally, if people have questions about your services, they can easily connect with you on social media to find more information.
Email marketing
Email marketing
Not everyone will be ready to commit when they first learn about your company, and email marketing is a great way to nurture potential leads.
You can encourage people to sign up to receive email updates when they visit your website, blog, and social media pages. Then, you can follow up with helpful information in the form of email newsletters.
With email marketing, you can ensure that your company stays at the top of the list when clients are ready to choose a service provider.
Earn a 20% greater ROI with
home services marketing experts
Get more than a marketing expert, get a marketing expert in home services. With WebFX, you’ll receive a dedicated team that specializes in home services marketing, helping your company increase its marketing ROI by 20% or more.
- Home cleaning services
- Lawn care services
- Pest control services
- Handyman services
- Home automation services
When you invest in home services marketing, you want a dedicated home services marketing agency that can provide everything you need, so you’re making the most of your time and money. At WebFX, that’s what you get.
As a full-service online marketing agency, we have all the marketing strategies you want to use — and the team members to manage them, including web designers, web developers, copywriters, graphic designers, and more.
Just look at our online marketing services to see what we can do for your business:
- Search engine optimization (SEO) services
- Pay-per-click (PPC) advertising services
- Google Local Services ads management services
- Geofencing advertising services
- Social media marketing services
- Social media advertising services
- Content marketing services
- Web design and web development services
- And more
With more than 500 in-house team members, you can trust our experienced home services marketing agency to provide the services and results your business needs to achieve its goals. Whether you want to increase business during slower seasons or expand into a new service area, we can help.
Pricing custom to you.
Starting at $3,000 per month.
Solving key challenges for home services companies
Our website isn’t ranking in the search results for home services
When people or businesses need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly employees, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your home services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
CUSTOM DIGITAL MARKETING PLANS
Starting at
$3,000 / month
How we determine pricing
Discuss your business goals
We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.
Analyze your market
We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.
Review your strategic objectives
What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.
INCLUDED IN ALL PLANS:
- Expert advice on-demand from a team of over 500 strategists
- Data-backed campaign optimizations and improvements
- AI-powered strategy recommendations
- Closed-loop ROI and customer journey tracking
- Access to our in-house revenue acceleration platform, MarketingCloudFX
- Nutshell CRM access
- Marketing and sales data unification
- Monthly campaign measurement, analysis, and revenue reporting
- In-depth competitor and industry research
- Continuous strategy management and improvement
Cookie-cutter doesn’t cut it in digital marketing. That’s why our home services marketing agency develops custom strategies for our clients — similar to home services companies creating custom solutions for their own clients. The above deliverables highlight the foundation of our services (tracking, monitoring, and optimizing). Your custom proposal will include these foundational elements, plus our recommendations based on your business.
