13 Best Moving Company Marketing Ideas for Lead Generation
Discover the most impactful moving company marketing ideas, from using local search engine optimization to social media ads, and how to maximize their performance. Get started now!
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insights from 48,000 hours of professional services marketing experience
Is your moving company struggling to attract new leads? Your marketing strategy may be the reason. In today’s digital age, many traditional strategies, like direct mail and billboard advertisements, simply don’t cut it anymore.
If you are a mover looking to attract more customers and increase revenue for your company, it’s time to try digital marketing. Keep reading to learn how to get started with digital marketing for moving companies.
P.S. WebFX is a seasoned marketing agency for movers. Learn how our marketing pros will create a lead- and job-generating strategy for your business by calling 888-601-5359 or contacting us online today!
10 rapid-fire marketing ideas for moving companies
- Advertise your moving company with pay-per-click (PPC) ads on Google
- Rank locally in Google searches with Google Business Profile
- Use Facebook advertising
- Use search engine optimization (SEO) to get found in Google Search
- Network with real estate agents
- Create a referral program
- Show your team at work on social networks like Instagram
- Create SEO-optimized content to target relevant and common searches
- Use Google Local Service Ads
- Advertise coupons in the off season
- Target specific neighborhoods with geofencing
- Optimize lead gen forms to maximize conversions
- Run remarketing ads to re-capture past site visitors
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How to market your moving company
Learn how to market your moving company with the most effective strategies:
1. Start with SEO
SEO for movers uses a number of steps designed to improve your website so that it ranks higher in search engine results pages (SERPs).
First, you’ll need to research and understand the keywords and phrases your potential customers use in search engines when looking for moving services. Then, you can incorporate those keywords in strategic places on your website.
This will help search engines like Google understand what your pages are about and index them properly. You can also create content related to your products and services that will help your website gain traction in search results.
When it comes to marketing a moving company online, you’ll want to reach local traffic.
You can reach more local traffic by creating a Google My Business profile and filling out key details about your business, such as location, hours, and contact information. Then, when people in your area search for movers, your company will be more likely to appear in results.
Ultimately, SEO helps your company increase brand awareness and reach more people online, whether you choose to implement and manage your SEO strategy in-house or invest in SEO services from an agency like WebFX.
2. Support with PPC ads
With PPC for movers, you can choose the keywords and phrases you want to trigger your advertisements in search engine results and other locations. Then, you can set a bid, and if it’s among the highest, your ad will appear to the exact audience you want to reach.
And the best part? You only pay when people click your advertisements.
Another benefit of PPC advertising is that you don’t have to wait for results. As soon as you launch a PPC campaign, your ads can start driving relevant traffic to your website.
Unlike SEO campaigns, which can take weeks to produce results, PPC ads begin working immediately. So if you’re looking to quickly boost traffic to your website, PPC advertising is a great option. And you don’t have to launch your ads on your own! We offer custom PPC services to help you implement, manage, and optimize your ad campaigns!
3. Nurture the buyer’s journey with content marketing
Search engines and humans alike love quality content. This can include anything from blog posts and videos to infographics, ebooks, and downloadable guides.
When you create and publish content related to your products and services as a part of your moving company’s marketing strategy, it will help your pages rank higher in search results for targeted keywords and phrases.
In addition, if someone in your area searches online for a mover and happens to read a helpful blog post by your company, they will be much more likely to consider using your company.
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4. Build a brand with social media
Social media for movers uses sites like Facebook, Twitter, and LinkedIn to provide important updates about your company, offer special promotions, and even hold contests. This will help to increase engagement with your brand, and help your company expand its reach online.
Plus, every time someone interacts with your company on social media, it will appear in the newsfeeds of their friends and family members, expanding your potential reach and brand awareness.
In addition, people can review your company on social media sites, which can help to provide social proof that you are a trusted, reliable mover.
FAQs about moving company marketing
Learn more about moving company marketing now:
What is moving company marketing?
Moving company marketing is the use of online and offline channels to promote a moving company’s services to relevant users, from businesses to consumers. Common strategies include paid advertising, content marketing, and search engine optimization.
Why is digital marketing for movers important?
If you’re like most movers, you probably rely heavily on referrals to keep your business up and running. However, if you’re looking to grow your business at a faster rate, referrals alone may not be enough to produce the business growth you want to achieve.
By advertising your moving company online, you can reach your most qualified prospects and bring in more customers for your business. This is extremely important if your moving company has its sights set on bringing in more customers and revenue.
Get more jobs with mover marketing pros
With decades of experience and hundreds of experts at marketing movers, WebFX is a trusted partner for businesses like yours. Learn how our digital marketing services have generated more than 24 million leads for our clients by contacting us online today!
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Solving key challenges for moving companies
Our website isn’t ranking in the search results
When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.
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