As a moving company, the success of your business relies on constantly generating new leads. Since people move all year long, you need to advertise yourself year-round in any way possible.
Regardless of your industry, social media is vital for bringing in new business. If you’re not on social media or using it regularly, you may fall behind your competitors.
Whether you’re new to a social media platform or unaccustomed to regular posting, employing an effective strategy can be challenging. WebFX has some tips to help get your moving company noticed by users all over social media. For more marketing tips like these, sign up for our newsletter to get them delivered to your inbox.
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1. Create buyer personas
Before you start posting, knowing who you’re trying to reach is helpful. What kind of people do you usually move? Is it families with young kids? Older couples who can’t do it themselves? Knowing who you’re targeting can tell you which platforms you should use.
When you narrow down your target audience, try to understand them better by creating buyer personas — detailed profiles of imaginary leads. It helps you see a clear picture of the people your moving company can help. Give them a picture, name, age, and relationships. Consider their hobbies and interests and why they might choose you as their mover.
Understanding how potential clients think is your key to gearing content toward them. You might need to make up a few personas to see the full range of people you want to attract.
2. Post a variety of content
When you decide on a platform and decipher your target audience, start posting right away to get your company name out there. Depending on the platform, you may be limited by what content types you can post. In general, you’ll have options like:
- Text and captions: Text posts are the easiest way to post on social media. A few short sentences or an intriguing question can make users pause their endless scrolling. Even on places like Instagram, where there’s no text posting, you have plenty of room in your captions to advertise upcoming events and use hashtags to grow your reach.
- Pictures: Images put a face to the name, so to speak. While text is great for providing information, pictures give insight into what you do and are more visually appealing. Before and after pictures are an excellent choice for moving companies, as potential customers can see the level of service they’ll get from your business.
- Videos: Most experts consider videos the best way to get your audience’s attention. Now more than ever, videos are all over the internet, especially with the rise of TikTok. Your moving company could use videos to introduce staff, explain your moving process and its benefits, and even go live to answer viewer questions about the best ways to pack.
3. Utilize SEO everywhere you can
While you may consider search engine optimization (SEO) for your website, have you tried it on your social media posts? Search engines like Google and Bing crawl social media pages like every other site on the internet, making it another excellent place to cater your posts to searches.
When you’re adding new content to your page that people like or find useful, they’ll spend more time on the post, increasing its “value” in the eyes of search engines and improving your rank on search engine results pages. Plus, if people see your profile provides good information, they’ll be more likely to check out your website and remember you when they need a moving company.
4. Invest in paid advertising
When you post on social media organically, your posts reach your followers once, regardless of whether they’re moving or have used your services in the past. Most of the people who see your posts are not in need of a moving company, and that can lead to a seemingly low interaction and lead generation rate. That’s where paid advertising comes in.
Paid advertising offers a number of benefits over organic posts. Social media ads are catered to people’s existing interests, meaning you’ll show up in feeds of users already searching for moving companies. Thus, you can gain more actionable leads.
Even if they don’t render your services right away, paid advertising allows you to retarget potential customers and show them ads again, keeping your moving company at the front of their minds as they make their decision.
5. Engage with your audience
While these tips will enhance your social media strategy, engagement is the best way to turn idle followers into paying customers. Engagement can be anything from replying to comments and direct messages to reaching out to influencers and creating content with other businesses. Interacting with users lets you add more value to any post, but more importantly, it can instill a sense of loyalty in them.
By directly interacting with someone on social media, you’re showing them they’re part of what makes your business thrive. You’re giving them attention, building a relationship with them, and it’s human nature to want to reciprocate. The next time they move, they’ll remember your name and think of you as their best option.
Leads create a good reputation for your company in their minds, and when other people need a moving company, they might mention your name as a suggestion.
6. Leave your social media marketing to the professionals at WebFX
Whether your moving company is new or you’ve been established in your area for a while, you have a lot to think about without adding “post on social media” to your list. Creating a social media strategy may take time you don’t have, but that shouldn’t keep your online profiles from flourishing.
WebFX’s social media marketing services can help you get started. Our award-winning team will maintain your online presence, schedule posts, and bring in new leads using our proven tactics to get results.