What is Facebook Advertising? Everything You Need to Know

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

Did you know that 1.6 billion people are connected to a small business on Facebook? Facebook is a valuable platform for you to connect with prospects, help them get to know your business, and turn them into customers. With Facebook advertising, you can reach more people interested in your business and help them discover your products or services.

On this page, we’ll answer your burning questions about Facebook advertising, including:

  • What is Facebook advertising?
  • Why run Facebook marketing ads?
  • How do I launch Facebook ads?

Keep reading to learn more about ads on Facebook!

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What is Facebook advertising?

So, what is Facebook advertising? Facebook advertising is a marketing method that enables you to show tailored promotions to your audience to get them to buy your products or use your services.

These promotions are stylized to fit your unique brand and attract qualified leads to your business.   Chewy ad that features a dog on a box

What are Facebook ads?

Facebook ads are paid ads that appear in users’ newsfeeds and the right column on desktops. These ads look like a post from a Facebook user, allowing them to blend in with other content posts in a users’ feed.

  Facebook ad that features a woman with an engagement ring on her hand and "yes" etched in sand   You can also see promotional ads based on social actions your friends take, too. For example, if one of your friends likes a page, you may see a promotional ad from that page with a tag that states who liked the page.     Facebook ads enable you to visually promote your business to interested prospects to help you get more leads for your company.

Why run Facebook marketing ads?

Now that we’ve answered, “what is Facebook advertising?” and “what are Facebook ads,” it’s time to answer the next most common question: Why run ads on Facebook? Here are five reasons you want to use Facebook ad marketing for your business:

1. You have access to a large audience pool

One of the most significant benefits of running Facebook ads for your business is that you can access a large audience pool. Facebook has over 2.3 billion monthly users. With billions of people using Facebook, there’s a good chance you’ll reach people looking for your products or services.

2. People spend time on social media

When you invest in marketing for your business, you want to use strategies that enable you to reach people interested in what you offer. Social media is one of the best places to do that — the average user spends 28% of Internet time on social media. For Facebook, in particular, people spend a decent chunk of their day on the platform — the average user spends 40 minutes a day scrolling through Facebook.

Since people spend their time browsing through their feeds on this platform, it’s an excellent opportunity for you to reach them by launching Facebook marketing ads.

3. Advanced targeting options

When you market your products or services, you want to reach the people most interested in your business. With traditional marketing methods, it’s challenging to target people who want your products or services — your ads often appear in front of people who aren’t interested in your business. With Facebook marketing ads, though, you have more precise targeting options.

You can target people based on demographics, hobbies or interests, and much more. As a result, your marketing dollars are going towards people who are likely to purchase your products.

4. Easy set-up process

One of the most significant benefits of Facebook ad marketing is the easy set-up process. If you want to launch a Facebook ad campaign, it’s easy to set up. Facebook guides you through the step-by-step process for setting up the ad.

You’ll know everything you need to include in your ad through this step-by-step process and can launch it within minutes.

5. Friendly for your budget

The last benefit of Facebook advertising is it’s friendly for your budget. First, Facebook enables you to set the budget you want to spend on your ads. You don’t have to adhere to a specific amount, allowing you to have flexibility with your budget.

Another reason Facebook ads are good for your budget is the cost per click (CPC). Typically, Facebook ads operate on a pay-per-click system, where you only pay when people click on your ads. While there’s no set number for how much you’ll pay for each click, the average falls around $1.72 per click.

This number varies with industries, too, but it’s generally around the $1-2 mark. With a low CPC, you can obtain more qualified leads with your budget.

How to launch your Facebook ads

If you think Facebook ad marketing is right for you, it’s time to launch your ads! Here’s a quick overview of how you can launch your Facebook ads.

Choose your objective

The first step of setting up Facebook marketing ads is to choose your objective. There are 10 marketing objectives you can choose from for your ads. These objectives appear in three categories — Awareness, Consideration, and Conversion.

  List of objectives for Facebook objectives   You want to choose the objective that fits best with your ad’s goal. For example, if you want to increase engagement with your content, you’d select the Engagement objective.

Select your audience

After choosing your objective, you’ll determine who you want to target with your ads. You can target people based on information like:

  • Age
  • Gender
  • Education
  • Job title
  • Location
  • Interests
  • Device usage
  • Prior purchases
  • Connections

If you have marketing personas, you can use them to help you target the right people.

Decide where to run your ads

Next, you’ll want to choose where you run your ads. You can choose to run your ads on the following platforms:

You can show your ad across multiple networks to reach as many prospects as possible.

Set your budget

When you do Facebook ad marketing, the next step is to set your budget. Facebook has two budget options:

  • Lifetime budget: The amount you want to spend during the duration of your campaign.
  • Daily budget: The amount you want to spend each day on your ads.

The best option for stretching your budget is using the daily budget. The daily budget sets a limit for your ads for the day, so when your budget runs out, your ads pause until the next day. It ensures you don’t spend your entire budget too quickly.

Pick your format

The next step for launching ads on Facebook is to choose your ad format. Facebook offers numerous formats for advertising to your audience, including:

You can use any of these ad formats to help you engage your audience and get them to click on your ad. Once you choose your format, you can add your visuals and text to complete your ad.

Launch your ad

Once you’ve filled out all the essential information about your ad, it’s time to launch! Your ad will enter Facebook’s ad auction and start appearing in front of more prospects looking for your products or services.

What is Facebook advertising? Your key to earning more revenue

Facebook marketing ads will help you reach more qualified traffic that turns into leads and sales for your business. With WebFX, you can see even more success with your ads on Facebook.

With over a decade of experience, our team at WebFX knows how to craft Facebook ads that drive results. We’ve driven over $3 billion in sales and over 7.8 million leads for our clients in the past five years. Want to start driving more revenue for your business?

Contact us online or call us today at 888-601-5359 to speak with a strategist about our Facebook advertising services!

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