Did you know that you can receive $8 for every $1 spent on PPC ads?
If you haven’t invested in PPC for pest control companies, you’re missing a prime opportunity to grow your company online. With PPC, you can obtain more qualified leads that turn into conversions for your business.
So, how can you make the most of your PPC campaign for pest control?
On this page, we’ll provide you with four tips for running a successful PPC campaign. Additionally, we’ll show you what you can expect when you partner with a PPC company like WebFX.
Keep reading to learn more and give us a call today at 888-601-5359 to speak with a strategist about our PPC services.
Over 90% of WebFX clients continue
partnering with us into year 2 of their campaign.
If you want to get started with PPC advertising for pest control companies, here are four tips to help you launch a successful campaign.
To run a PPC campaign that drives results for your pest control company, you’ll want to focus on long-tail keywords. Long-tail keywords contain three or more words, like “pest control company in Los Angeles” or “pest control company near me.”
These keywords are better for your campaign because they enable you to attract more qualified leads. If someone searches “pest control company in Los Angeles,” you know precisely what they want to find.
But if someone searches “pest” or “pest control,” it’s more challenging to understand the search intent behind those keywords. They could be looking for a pest control company, but they could also be looking for a list of common pests, bug killer products, or something similar.
Long-tail keywords ensure that you’re targeting people who are searching for terms related to your business.
Additionally, long-tail keywords are better for your campaign because they have less competition. These keywords have less competition because they’re more specific, so fewer companies bid on those keywords.
As a result, it keeps your cost-per-click (CPC) low, so you can get more clicks for your budget.
Another critical component of PPC for pest control companies is creating individual landing pages.
A landing page is the unique page that a user arrives on when they click your ad.
You’ll want to set up an individual landing page for each campaign, so your audience gets personalized information based on the product or service advertised in the ad that they clicked.
So, for example, let’s say you’re targeting “bed bug pest control” and “groundhog pest control.” In this case, you wouldn’t use the same generic landing page for both campaigns.
Instead, for the “beg bug pest control” keyword, you would create a landing page that focuses on your bed bug services. Likewise, the “groundhog pest control” page would focus on your groundhog removal services.
An effective landing page should include the following:
In addition to creating a unique landing page, it’s also important that your ad copy and landing page match.
Here’s an example of a PPC ad for the keyword “bed bug pest control.”
When you see this ad, what would you expect to see on the landing page?
In this case, you would expect to see a page that details the company’s bed bug services. Since the ad copy focuses on how they eliminate bed bugs in a day, the landing page should provide further information about their extermination process, as well as how they complete it in a day.
Your landing page must correlate with the information in your ad. People click on your ad because they think it’s relevant to their needs. You’ll only sweeten the deal by providing them with even more relevant information on your landing page.
When you’re doing pest control PPC, you want to make sure that you’re making the best ad for your business. One way to take your ads to the next level is to use ad extensions. Ad extensions enable you to provide additional information in your ad, which can compel more people to click on your ad.
You can use numerous ad extensions, including:
Ad extensions take your ads to the next level by enabling you to provide more valuable information for your audience. This additional information can help you earn more clicks, and therefore, more customers.
If you’re going to invest the time, money and effort into running a PPC campaign, you want to ensure it’s driving results. You want to track your campaign to ensure that the strategies you use are working for your business.
When you run a PPC campaign, you want to monitor metrics like:
Monitoring these metrics will help you see if your ads are driving results and enable you to make changes to improve your campaign.
As you look into PPC advertising for pest control companies, you may find that you don’t have the time to dedicate to creating an effective campaign. Instead of neglecting your PPC campaign or nixing it all together, you can partner with a PPC company like WebFX.
At WebFX, we’ll provide you with everything you need to run a successful PPC campaign, including:
With PPC management for pest control companies, you can reap the benefits of having a PPC campaign without ever lifting a finger.
Pest control PPC is a great method for you to earn more valuable leads for your business. When you don’t have the time to dedicate to PPC, you can rely on a PPC expert, like WebFX, to help you launch and manage your campaign.
Our team of over 200 experts is ready to help your business succeed.
You can count on us to drive valuable results with your PPC campaign. In the past five years, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients.
Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.