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Keeping things cold may be what your refrigeration company does best, but when it comes to marketing to potential customers, strategies like cold calling are not the route you want to go.

That’s why refrigeration lead generation is so critical for your business. Lead generation involves attracting people interested in your services to convince them to convert, and it’s an essential step in the marketing process.

But what exactly is lead generation for commercial refrigeration companies, and how can you make it happen? Read on for the answers to those questions, and then consider partnering with WebFX’s team of over 500 experts for our lead generation services.

Just call 888-601-5359 or contact us online today to get started!

What is lead generation for commercial refrigeration companies?

Lead generation refers to the process of getting your target audience interested in your products.

A lead is anyone who has expressed some sort of interest in your business. When you first start targeting your audience, you want to help them get to know your brand.

Lead generation involves targeting your ideal customers with marketing materials that will make them aware of your brand and get them interested. As you build more interest, you can turn them into leads that convert.

Refrigeration lead generation strategies

Generating leads is crucial for your refrigeration business, but how can you make it happen? What does it take to earn refrigeration company leads?

Here are five marketing strategies for generating leads online:

  1. Get your site into Google search rankings
  2. Run paid advertising campaigns
  3. Market yourself on social media
  4. Craft compelling web content
  5. Build out an email list on your website

1. Get your site into Google search rankings

One of the best things you can do for your online marketing is to get your site ranking in relevant Google search results. The practice of optimizing your web content for Google rankings is called search engine optimization (SEO), and it’s easily one of the best lead generation strategies.

You can use a variety of tactics to boost your SEO, including:

The idea of SEO is that as people encounter your site in search results, they’ll visit it to satisfy their queries. At that point, they discover your company and develop an interest in your refrigeration products.

2. Run paid advertising campaigns

Another refrigeration lead generation strategy you can employ is pay-per-click (PPC) advertising. With PPC, you can run paid ads in Google, displaying them at the top of search results pages. You can launch and manage your ads through Google Ads.


The first step in any PPC campaign is to come up with a list of keywords to target with your ads. Whereas SEO targets keywords by including them in written content, PPC works differently — you bid on keywords in Google Ads. Whenever someone looks up a keyword, Google displays ads based on:

  • Bid amount
  • Ad Rank (the position Google assigns your ad based on its quality)

As people click on your ads in response to their search queries, the ads will take them to landing pages designed to get them to convert. Not everyone will convert the first time they see your ads, but the ads will pique their interest and turn many of them into leads!

3. Market yourself on social media

Did you know that the average user spends 33% of their Internet time on social media? That may not be a surprising statistic in today’s world, but it’s certainly an enlightening one — with so many people on social media, it’s an optimal spot to generate leads.

Though your refrigeration company is trying to reach businesses rather than consumers, bear in mind that you’re still marketing to individual people at those businesses, which is what makes social media effective.

You can market yourself by creating a social media account and posting engaging content that will draw in users. That content can be anything from infographics to videos, but it should be aimed at grabbing your target audience’s attention.

Most platforms also let you launch paid social media ads, which will appear right in users’ social media feeds. You can even target them to specific demographics to help you reach your ideal audience.

4. Craft compelling web content

One of the most reliable methods for drawing users to your site is to use informational content. That content can be written like blog posts or a form of multimedia, like videos. Either way, you can use it to educate users about your business and industry.

As you might imagine, content marketing goes hand in hand with SEO. First you create the content on your site, and then you use SEO to help it rank in Google.

Users will come to your site to learn from your content, and at that point, many of them will take an interest in your products and become leads.

5. Build out an email list on your website

A final way to generate refrigeration company leads is to build out an email list on your site. The way to do that is to create forms on your site that allow users to submit their email addresses in return for a newsletter or special offers.

Since the email submissions are voluntary, everyone who enters their address is guaranteed to want your emails. For that, they need to have an active interest in you, meaning everyone on your list will already be a lead. That makes an email list one of the most reliable ways of gaining leads.

From there, you can use the email addresses on your list to send out marketing emails that push your leads toward converting!

37% of marketers say that generating high-quality leads was one of their biggest challenges.

We want to decrease that percentage.

WebFX can help you generate high-quality leads with a customized marketing strategy.

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WebFX knows lead generation for commercial refrigeration companies

Ready to assemble a marketing campaign that will rocket your number of leads skyward? WebFX can help you fire up the thrusters! With over 28 years of experience, we know just what it takes to generate refrigeration company leads, and we’d love to show you firsthand.

Our lead generation services will help you implement each of the strategies listed above and more to earn leads for your business. We’ll also assign you a dedicated account representative to stay close in touch with you about everything we do for your marketing.

To get started with us, just give us a call at 888-601-5359 or contact us online today!

Want to speak with an expert? Call us at 888-601-5359

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