Turn more visitors into leads with WebFX
- 1. Search engine optimization (SEO)
- 2. Pay-per-click (PPC) advertising
- 3. Social media marketing and advertising
- 4. Website design and development
- 5. Content marketing
- 6. Email marketing
1. Search engine optimization (SEO)
Search engine optimization (SEO) is a digital marketing strategy aimed at getting your website to rank high in Google search results. The goal is for people to find your website when they search for steel mill manufacturing, leading them to visit your site and ultimately convert.
You can optimize your SEO in various ways. One of the best things you can do is integrate relevant keywords into your written content, helping your content rank for those terms. Additionally, you can implement tactics like:
With a solid SEO strategy, you can significantly boost the traffic coming to your website.
2. Pay-per-click (PPC) advertising
Another way to promote your steel mill company online is to use pay-per-click (PPC) advertising. This strategy involves displaying paid ads to users online.
You can also run display ads. These ads are visual in nature, and appear in the margins of third-party websites. In both cases, the ads are designed to draw clicks. When users click on them, they’ll go to landing pages that encourage them to convert.
3. Social media marketing and advertising
One of the most popular places for people to spend their time online is social media. That means if you want a way to reach a large online audience, social media marketing is the way to go. You can market your steel mill company through platforms like:
There are two ways to market yourself on social media. The first is to create a business profile for your steel mill company on the platform(s) of your choice.
From your social media account, you can then post about various aspects of your business, from advertising your services to introducing your employees. Be sure to use your social media to promote the brand image you want to present for your company.
The other social media tactic is to use paid social ads. These ads can appear right in users’ feeds, meaning they don’t have to go looking for your page to see your ads. Furthermore, you can reach those users directly by targeting specific demographics.
In both instances, users will discover your business as they browse, with many of them eventually making their way to your website.
4. Website design and development
All the marketing strategies we’ve covered so far are intended to lead potential clients back to one place: Your website. For that reason, website design is a crucial facet of your steel mill digital marketing.
Some ways you can optimize your website to retain traffic and be more user-friendly include:
- Optimizing page load speeds
- Implementing responsive design
- Using HTTPS
- Creating an intuitive navigation setup
- And more!
By optimizing your website to be user-friendly, you’ll encourage people to stay there longer, increasing their chances of converting.
5. Content marketing
Content marketing is a strategy centered around crafting informational web content to draw users to your website. Content takes different forms, from blog posts to videos. Written content is often some of the most effective, as it’s easier to get ranking in search results.
Content marketing pairs well with SEO. You start by writing content to draw users to your website. But it won’t draw anyone if they don’t know it’s there, and that’s where SEO comes in — it puts it in Google rankings where people can find it.
Most of your content should be informational, educating users about your company and steel mill manufacturing. People will visit your website to learn about different topics in your industry, and many of those people will decide to convert.
6. Email marketing
The final steel mill manufacturer marketing strategy you can try is email marketing. As the name suggests, this strategy focuses on sending out emails to potential clients to draw them back to your website.
However, it’s worth noting that you don’t want to send out unsolicited emails to just anyone in your audience. Instead, you should create email forms on your website where people can sign up for your emails voluntarily. When people subscribe, they’ll be added to your email list.
Then, when you send out emails to the people on your email list, you have an opportunity to draw them back to your website. They may not have converted the first time they were there, but if you can get them to return via your emails, you could turn them into clients.
Solving key challenges for manufacturing companies
Our website isn’t driving enough traffic
When buyers search for your products online, your website needs to be one of the first results to increase your traffic and product sales. Our digital marketing services help you increase your rankings so you can drive more traffic, sales, and revenue.
We’re not selling enough products
Are your product sales not as high as you hoped? Our range of digital marketing services help optimize your website, landing pages, advertising campaigns, and marketing strategies so you can maximize your conversions and product sales.
We don’t know how to get ahead of our biggest competitors
You’ll need to stay ahead of your biggest competitors if you want to sell more products and grow market share. The team at WebFX can conduct in-depth competitor research to identify and implement strategies that help you stay one step ahead of the market.
Our marketing efforts aren’t providing a high return
It’s critical your marketing efforts provide the highest return on investment (ROI) for your efforts to grow your manufacturing business. Our knowledgeable digital marketing specialists use data to ensure your marketing budget goes toward the channels that drive the most revenue.