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Invest in Real Estate SEO Services to Grow Your Realty Firm

Search engine optimization (SEO) gives your website a prime spot in search results, enabling your target audience to find you. Learn more about how WebFX’s real estate SEO services can grow your bottom line.

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hours of real estate marketing experience

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real estate marketing experts on staff

Get a dedicated account manager backed by experts in SEO, PPC, and more!

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Real estate SEO services from WebFX

Get a prime location in search engine results pages (SERPs) with these services from WebFX, an award-winning real estate SEO company:


Pie chart icon with a fourth of it darker than the rest of the icon. Site and competitor analysis

Pie chart icon with a fourth of it darker than the rest of the icon. Site and competitor analysis

Our real estate SEO services start off with an SEO audit of your site.

Think of it as an assessment of your real estate business’s website. This analysis tells us your current SEO standing and gives us insights on how to improve your SEO strategy and rankings in relevant SERPs.

We also look at the competitive landscape by assessing your competitors’ websites and SEO performance. It helps us uncover their strategies and see how you stack against them.

Insights from both assessments will inform our SEO strategies to improve your rankings and outrank your competitors.

A WebFX employee on a call at their desk with a blue bubble saying insights from our experts

Search bar icon with magnifying class. Keyword research and optimization

Search bar icon with magnifying class. Keyword research and optimization

Keyword research is a critical part of a real estate SEO strategy. With WebFX as your real estate SEO company, you have a team of SEO experts performing keyword research for you.

Our team will find the right keywords that your prospects use to look for your real estate business or offerings. We’ll then integrate these keywords into your website and create content about these topics.

With your site optimized for these terms, you’ll rank for them and improve your site’s discoverability among your potential clients.

Blue and teal rocket On-page SEO

Blue and teal rocket On-page SEO

Your real estate business website will benefit from our on-page SEO services, which involve optimizing elements on your web pages to improve your rankings for relevant searches.

Our on-page real estate SEO services include improving your pages’:

  • Title tags
  • Meta descriptions
  • Headings
  • Copy
  • URLs
  • User experience
  • Page speed
  • And more!

Settings icon Off-page SEO

Settings icon Off-page SEO

Off-page SEO is another crucial strategy for real estate businesses. This strategy involves optimizing elements outside your realtor business’s website.

Our off-page SEO services for real estate businesses include the following:

  • Link building
  • Content promotion
  • Link analysis
  • Link disavow
  • Industry networking

Not only does off-page SEO help your site rank in SERPs, but it also improves your business’s reputation. For one, link building efforts also improve your real estate business’s brand awareness and authority.

With other websites linking to your business’s website, you’re reaching new audiences. Reputable websites that lead their users to your real estate site are a vote of confidence that you’re a trustworthy business.

Write icon with pencil and paper. Content creation

Write icon with pencil and paper. Content creation

Content creation is a critical component of your real estate SEO strategy. When you craft helpful content for your prospects, you show them that you understand their needs and can provide solutions.

It also shows that you’re an authority in the real estate industry. When you partner with WebFX, you also partner with a team of experts with over 13,400+ hours of real estate marketing experience.

Our team of experts can create relevant and useful content for your audience. That’s because they’ll take the time to understand your real estate business and your audience.

From informative blog posts to long-form, educational articles, we can help you create a content strategy that increases traffic and leads for your real estate company.

Branch icon of a storefront. Local SEO

Branch icon of a storefront. Local SEO

As a real estate business, you’d like to focus on local leads. Your business must appear in local searches to drive qualified leads to your listings and real estate website.

With our local SEO services, we’ll help you optimize your site for relevant local searches. In addition, we’ll help you claim and optimize your Google Business Profile and other local listings.

Data icon with bars at different heights. Google Analytics Set-up

Data icon with bars at different heights. Google Analytics Set-up

When you invest in real estate SEO, you must monitor your campaigns’ performance to ensure they’re delivering results. Google Analytics is an excellent tool for tracking your metrics and measuring your campaigns’ success.

When you partner with WebFX, we’ll set up Google Analytics for your site and monitor your SEO performance to ensure you’re getting returns from your investment.

Read WebFX reviews on G2

Software That Makes Marketing Easier

MarketingCloudFX is our proprietary software built to make our busy client’s lives easier while improving marketing campaigns. Our real estate clients use MarketingCloudFX to track digital marketing performance and make strategic decisions.


features to leverage for better marketing


hours invested to set you up for success


built-in value for clients

Drive Leads and Measure ROI

  • Monitor and manage leads with built-in CRM
  • Leverage lead data to refine ad network targeting
  • Automate sales tasks to increase lead close rate

Monitor Competitors

  • Monitor national or local competitors’ digital strategies
  • Identify competitor keyword and content gaps
  • Monitor PPC and social landscapes and opportunities

Complete Project Transparency

  • Monitor project action items and progress toward business goals
  • Never ask “what’s WebFX up to?”
  • Access marketing performance reports 24/7


features to leverage for better marketing


hours invested to set you up for success


built-in value for clients

Custom real estate SEO plans

Learn how our award-winning team of real estate SEO specialists create solutions for your business.

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Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.


  • Expert advice on-demand from a team of over 500 strategists
  • Data-backed campaign optimizations and improvements
  • AI-powered strategy recommendations
  • Closed-loop ROI and customer journey tracking
  • Access to our in-house revenue acceleration platform, MarketingCloudFX
  • Nutshell CRM access
  • Marketing and sales data unification
  • Monthly campaign measurement, analysis, and revenue reporting
  • In-depth competitor and industry research
  • Continuous strategy management and improvement

Earn a 20% greater ROI with
real estate marketing experts

Get more than a marketing expert, get a marketing expert in real estate. With WebFX, you’ll receive a dedicated team in realtor marketing, helping your firm increase its marketing ROI by 20% or more.

  1. Residential Realtors
  2. Commercial Realtors
  3. Luxury Property Realtors
  4. Foreclosure Specialists
  5. Property Investment Realtors

Explore our real estate case studies

Read our case studies for a more in-depth look at our results.

Property Management, Inc.


Increase in pages per session



Increase in conversions

ExpressIt Delivery


Increase in traffic



Get a free proposal

Solving key challenges for realtors

Our website isn’t driving enough traffic

Bring more qualified traffic to your website so you can maximize your conversions and revenue with our award-winning SEO, web design, and copywriting services.

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We aren’t attracting enough new clients

Struggling to bring future property owners and sellers to your real estate company? Our marketing services help you get your business in front of the people most likely to become clients.

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We’re struggling to sell new properties

Boost your online visibility and spread the word about your property listings to earn more sales for your company and clients with our top-tier advertising and marketing services.

Branch icon of a storefront.

We’re struggling to stay ahead of our competitors

When you partner with WebFX, we’ll conduct in-depth competitor analysis to help you outshine your biggest competitors and always stay one step ahead.

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Hear from our clients

Drive more web traffic

“WebFX helps us speak to all of our clients and give them the information they need to choose us as a partner in their project, whether it’s easy-to-find contact information or a video about our services. The combination of SEO, PPC, earned media, and lead nurturing has helped us solidify our online footprint and drive return on investment.

43%YoY increase in organic traffic

Drive more leads

“We are currently seeing an increase in our leads while we are fine tuning our copy, keywords, and targeting. WebFX has been communicative, and thorough. I have access to the playbook, milestones, upcoming projects, and reporting.”

Increase in qualified leads