Invest in Real Estate SEO Services to Grow Your Realty Firm
Search engine optimization (SEO) gives your website a prime spot in search results, enabling your target audience to find you. Learn more about how WebFX’s real estate SEO services can grow your bottom line.
13,400+
hours of real estate marketing experience
65+
real estate marketing experts on staff
Get a dedicated account manager backed by experts in SEO, PPC, and more!
Real estate SEO services from WebFX
Get a prime location in search engine results pages (SERPs) with these services from WebFX, an award-winning real estate SEO company:
- Site and competitor analysis
- Keyword research and optimization
- On-page SEO
- Off-page SEO
- Content creation
- Local SEO
- Google Analytics Set-up
Site and competitor analysis
Site and competitor analysis
Our real estate SEO services start off with an SEO audit of your site.
Think of it as an assessment of your real estate business’s website. This analysis tells us your current SEO standing and gives us insights on how to improve your SEO strategy and rankings in relevant SERPs.
We also look at the competitive landscape by assessing your competitors’ websites and SEO performance. It helps us uncover their strategies and see how you stack against them.
Insights from both assessments will inform our SEO strategies to improve your rankings and outrank your competitors.
Keyword research and optimization
Keyword research and optimization
Keyword research is a critical part of a real estate SEO strategy. With WebFX as your real estate SEO company, you have a team of SEO experts performing keyword research for you.
Our team will find the right keywords that your prospects use to look for your real estate business or offerings. We’ll then integrate these keywords into your website and create content about these topics.
With your site optimized for these terms, you’ll rank for them and improve your site’s discoverability among your potential clients.
On-page SEO
On-page SEO
Your real estate business website will benefit from our on-page SEO services, which involve optimizing elements on your web pages to improve your rankings for relevant searches.
Our on-page real estate SEO services include improving your pages’:
- Title tags
- Meta descriptions
- Headings
- Copy
- URLs
- User experience
- Page speed
- And more!
Off-page SEO
Off-page SEO
Off-page SEO is another crucial strategy for real estate businesses. This strategy involves optimizing elements outside your realtor business’s website.
Our off-page SEO services for real estate businesses include the following:
- Link building
- Content promotion
- Link analysis
- Link disavow
- Industry networking
Not only does off-page SEO help your site rank in SERPs, but it also improves your business’s reputation. For one, link building efforts also improve your real estate business’s brand awareness and authority.
With other websites linking to your business’s website, you’re reaching new audiences. Reputable websites that lead their users to your real estate site are a vote of confidence that you’re a trustworthy business.
Content creation
Content creation
Content creation is a critical component of your real estate SEO strategy. When you craft helpful content for your prospects, you show them that you understand their needs and can provide solutions.
It also shows that you’re an authority in the real estate industry. When you partner with WebFX, you also partner with a team of experts with over 13,400+ hours of real estate marketing experience.
Our team of experts can create relevant and useful content for your audience. That’s because they’ll take the time to understand your real estate business and your audience.
From informative blog posts to long-form, educational articles, we can help you create a content strategy that increases traffic and leads for your real estate company.
Local SEO
Local SEO
As a real estate business, you’d like to focus on local leads. Your business must appear in local searches to drive qualified leads to your listings and real estate website.
With our local SEO services, we’ll help you optimize your site for relevant local searches. In addition, we’ll help you claim and optimize your Google Business Profile and other local listings.
Google Analytics Set-up
Google Analytics Set-up
When you invest in real estate SEO, you must monitor your campaigns’ performance to ensure they’re delivering results. Google Analytics is an excellent tool for tracking your metrics and measuring your campaigns’ success.
When you partner with WebFX, we’ll set up Google Analytics for your site and monitor your SEO performance to ensure you’re getting returns from your investment.
Software That Makes Marketing Easier
MarketingCloudFX is our proprietary software built to make our busy client’s lives easier while improving marketing campaigns. Our real estate clients use MarketingCloudFX to track digital marketing performance and make strategic decisions.
20+
40+
$500K
20+
40+
$500K
Custom real estate SEO plans
Learn how our award-winning team of real estate SEO specialists create solutions for your business.
CUSTOM DIGITAL MARKETING PLANS
Starting at
$3,000 / month
How we determine your custom strategy
Your Industry
With expertise in 200+ industries, we have the data to know what strategies will generate the best ROI for your business. We’ll also consider where your competitors are that would make sense for you to invest in.
Your Business Goals
We’re not going to just recommend the same strategies for every business. Your business growth goals will determine what channels your WebFX strategist will recommend investing in.
Additional Support Needs
WebFX is a full-service digital marketing agency capable of supporting with website redesign projects, consistent content marketing, complex data analysis, conversion rate optimization, and more. You can discuss these additional support needs with your WebFX strategist.
INCLUDED IN ALL PLANS:
- Expert advice on-demand from a team of over 500 strategists
- Data-backed campaign optimizations and improvements
- AI-powered strategy recommendations
- Closed-loop ROI and customer journey tracking
- Access to our in-house revenue acceleration platform, MarketingCloudFX
- Nutshell CRM access
- Marketing and sales data unification
- Monthly campaign measurement, analysis, and revenue reporting
- In-depth competitor and industry research
- Continuous strategy management and improvement
Earn a 20% greater ROI with
real estate marketing experts
Get more than a marketing expert, get a marketing expert in real estate. With WebFX, you’ll receive a dedicated team in realtor marketing, helping your firm increase its marketing ROI by 20% or more.
- Residential Realtors
- Commercial Realtors
- Luxury Property Realtors
- Foreclosure Specialists
- Property Investment Realtors
Solving key challenges for realtors
Our website isn’t driving enough traffic
Bring more qualified traffic to your website so you can maximize your conversions and revenue with our award-winning SEO, web design, and copywriting services.
We aren’t attracting enough new clients
Struggling to bring future property owners and sellers to your real estate company? Our marketing services help you get your business in front of the people most likely to become clients.
We’re struggling to sell new properties
Boost your online visibility and spread the word about your property listings to earn more sales for your company and clients with our top-tier advertising and marketing services.
We’re struggling to stay ahead of our competitors
When you partner with WebFX, we’ll conduct in-depth competitor analysis to help you outshine your biggest competitors and always stay one step ahead.
FAQs about real estate SEO agencies & services
Got more questions about real estate SEO services? Go through our FAQs:
Why do you need real estate SEO services?
If you’ve been researching SEO services for real estate, you’re probably wondering the benefits of investing in SEO.
Here are three reasons you’ll want to invest in SEO for your business:
Benefits of investing in real estate SEO
- You’ll rank higher in search results, which increases brand exposure.
- You’ll drive more relevant traffic, which leads to more clients and sales.
- You’ll rank higher, longer — which helps you reach the right buyer.
Let’s go through each one:
1. You’ll rank higher in search results, which increases brand exposure
Since 75% of people don’t go past the first page of results, you must optimize your real estate website to rank higher in search results.
When your real estate website is optimized, you improve your business’s brand exposure in relevant search results. Whether you’re marketing your real estate office or one of your listings, SEO services for real estate can help more people find you online.
As your pages rank higher and more online users see your real estate business online, they’ll become familiar with your agency. Even if they don’t hire you right away, they’ll remember your real estate business and turn to you when they’re ready to buy or sell a real estate property.
2. You’ll drive more relevant traffic, which leads to more clients and sales
Optimizing your real estate website for relevant search terms attracts the right people to your firm and the users searching for your real estate business.
So if you want to rank for keywords like “ranch home in Austin, Texas,” or “real estate agent in Austin, TX,” you know you’re driving people who are looking to buy a ranch home or want to hire a real estate agent in your area.
These users are qualified leads, meaning they’re more likely to become your customers.
3. You’ll rank higher, longer — which helps you reach the right buyer
One of the biggest benefits of SEO for your real estate business is longevity.
This strategy requires ongoing maintenance and work, but the results are well worth it. If you start ranking on the first page of results, you can maintain that position through SEO and continually drive traffic to your site.
Ranking higher longer benefits your real estate company because it enables you to drive traffic to your site continually. So, if you have houses you need to sell fast or listings that take longer to sell, having a maintained, high ranking will allow you to drive continuous traffic, so you can sell more properties.
What other SEO services for real estate does WebFX offer?
As a full-service SEO company, we offer multiple services for your real estate SEO needs. On top of the services above, we offer:
Robots.txt file optimization
Your robots.txt file tells search engines which pages a crawler can request from your site.
It doesn’t block Google from indexing your pages, but rather, prevents Google from making too many requests and overloading your site. Site overload leads to slower load times, which hurts your ranking in search.
As your real estate SEO agency, we can optimize your robots.txt file to ensure search engines don’t overload your site but still index critical pages for your business.
Mobile optimization
More people are searching for houses on their mobile devices. Over 50% of internet traffic comes from mobile, so you must optimize your site for people who shop for homes on mobile.
When you partner with WebFX, we’ll optimize your site for mobile. We can launch a real estate website with a responsive design for you so that your site is functional on all devices.
Why is WebFX one of the best real estate SEO companies?
When you want to invest in real estate SEO services, you need to find the right agency to work with for the services you need. WebFX is one of the top SEO agencies you can team up with. Here are five reasons why:
1. We offer transparent pricing
When it comes to investing in real estate SEO services, you want to partner with a company that’s open and upfront about their services. At WebFX, we believe in transparency — that’s why we publish our pricing and packages online.
You’ll never get left in the dark about what we include in our SEO packages and how much it costs. We want you to stay informed, so you can make the best decisions for your business. You can feel confident that you know exactly what you’re getting with your SEO package.
2. We offer custom packages
Your real estate agency is unique, so you need a tailored SEO strategy to match. At WebFX, we create real estate SEO strategies that are tailored to your business, goals, and industry.
When you partner with us, we’ll build a custom SEO package that helps your business thrive online.
3. We have a team of experts
When you invest in our SEO services, you’ll get a team of real estate marketing experts working on your campaigns. We have 65+ experts with over 13,400+ hours of real estate marketing experience who can optimize your site and grow your business.
4. We know how to drive results
If you invest in SEO services for real estate, you want to partner with a company that can drive results.
At WebFX, we know how to drive results that help our clients thrive online. To date, we’ve driven over:
- $10 billion in sales
- 24 million qualified leads
- 7.14 million phone calls
Don’t believe us? Check out our 1,100+ client testimonials that attest to the excellent work we do!
5. We keep you in the loop
When you invest in real estate SEO services, you want to stay in the loop about what’s going on with your campaigns. We keep you updated about your campaign’s progress.
Our proprietary tool, MarketingCloudFX, is powered by IBM Watson artificial intelligence (AI) to help you track your campaign data better. This tool can measure the success of your real estate marketing campaigns and track your investments’ returns.
Additionally, we provide you with quarterly reporting that includes reviews of your keywords, new opportunities, and competition.
As for monthly reports, we’ll keep you informed about:
- Return on investment (ROI)
- Traffic
- Goals
- And more
Additionally, we’ll track up to 100 lead phone calls and transcribe up to 25 calls each month.
When you partner with us, we’ll keep you in the loop about your SEO strategy and use this information to create new ways to optimize your site to perform better in search.
Invest in real estate SEO services today
Take a moment and answer these questions with yes or no:
- Do you want to boost your brand recognition, so more people will discover your real estate agency?
- Do you want to get more sellers to choose you to list their home or property?
- Do you want to get more buyers to purchase from you?
If you answered yes to any (or all) of these questions, you need to invest in SEO services for real estate. We can help you achieve all those goals.
With 28 years of experience, we can deliver a real estate SEO campaign that helps you get more buyers and sellers for your agency.
Want to get your SEO analysis started? Call us at 888-601-5359 or contact us online to speak with a strategist about our SEO services!