With the help of real estate search engine optimization (SEO) services, you can get your real estate company in front of more buyers.
On this page, we’ll cover:
- Why you need real estate SEO services
- What’s included in our real estate SEO services
- Why you should partner with WebFX
Keep reading to learn more. If you want to speak with a strategist about our SEO services for real estate agents, contact us or call us today at 888-601-5359 to speak with a strategist about our SEO plans!
Why you need real estate SEO services
If you’ve been researching SEO services for real estate, you’re probably wondering what the benefit is of investing in SEO.
Here are three reasons you’ll want to invest in SEO for your business:
1. You’ll rank higher in search results, which increases brand exposure
SEO is valuable to your real estate company because it helps you increase brand exposure. Whether you’re marketing your office or trying to market one of your houses, SEO services for real estate can help more people find you online.
With SEO, you integrate keywords and improve your site performance to help your pages rank better.
When your pages rank better, people are more likely to see your real estate office. Since 75% of people don’t go past the first page of results, it’s critical that you optimize your site to rank higher in search results, so people see your agency.
When you rank higher and more people see your office, people who find your listing get familiar with your real estate agency. Even if they don’t hire you right away, these leads will remember your office and turn back to you when they are ready to buy or sell a home.
2. You’ll drive more relevant traffic, which leads to more clients and sales
SEO helps you rank in relevant search results.
A critical component of SEO is keyword selection and integration. We’ll dive into this a little more later, but keywords are what help you appear in the right search results and in front of interested homebuyers and sellers.
So, if you try to rank for keywords like “Ranch home in Austin, TX” or “real estate agent in Austin, TX,” you know you’re driving people who are looking to buy a ranch home or want to hire a real estate agent in your area.
These leads are more qualified, meaning you’re more likely to earn clients and sales as a result.
3. You’ll rank higher, longer — which helps you reach the right buyer
One of the biggest benefits of SEO is longevity.
This strategy requires ongoing maintenance and work, but the results are well worth it. If you start ranking on the first page of results, you can maintain that position through SEO and continually drive traffic to your site.
Ranking higher longer benefits your real estate company because it enables you to drive traffic to your site continually. So, if you have houses you need to sell fast or listings that take longer to sell, having a maintained, high ranking will allow you to drive continuous traffic, so you can sell more properties.
Time to Level Up Your Sales
Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.
In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.
Hear What It’s Like to Work With WebFX!
“We were referred to WebFX and have been wowed with their company culture, professionalism and attention to our business needs. It has been a great few months working with them and we look forward to continuing our relationship with them and enhancing our seo!”
Real Estate Agency
What to expect with real estate SEO services from WebFX
If you’re ready to invest in SEO services for real estate, you want to know what to expect from your SEO company. At WebFX, we’re transparent about our SEO services and let you know what to expect from us.
Here are some highlights of our SEO packages:
Site and competitor analysis
When you invest in real estate SEO services from WebFX, we’ll kick off by conducting a site and competitor analysis.
The site analysis enables us to get to know who you are and understand your industry. Additionally, we survey your current SEO efforts to understand your campaign and create a roadmap to improve your site’s SEO.
As we stated previously, keyword integration and optimization are critical components of real estate SEO services. Keywords help your real estate website appear in relevant search results. As your SEO partner, we’ll help you find relevant keywords to integrate into your site.
Our team of experts will conduct keyword research to help you find the right keywords for your page. We’ll help you rank in relevant search results to drive more buyers and sellers for your agency.
Title tag and meta description optimization
Along with helping you find relevant keywords, we’ll also help you integrate those keywords into your title tag and meta description. Your title tag and meta description appear in search results and are the first things your audience sees.
When you partner with WebFX, we’ll help you optimize these components to compel relevant leads to click your listing and learn about your real estate company. We’ll help you integrate relevant keywords and optimize these tags, so you can drive more buyers and sellers.
Content creation is a critical component of your SEO strategy. Content helps you boost traffic on your site and drive relevant leads to visit your business. It creates an opportunity for you to share your real estate knowledge with your audience.
Sharing valuable information not only helps you drive traffic to your page, but it enables you to establish yourself as an authority in your field. People will trust you to help them find the home of their dreams or sell their old home.
When you partner with WebFX, we’ll help you create industry-relevant content that your audience wants. From informative blog posts to long-form, educational articles, we can help you create a content strategy that increases traffic and leads for your real estate company.
Robots.txt file optimization
Your robots.txt file tells search engines which pages a crawler can request from your site.
It doesn’t block Google from indexing your pages, but rather, prevents Google from making too many requests and overloading your site. Site overload leads to slower load times, which hurts your ranking in search.
At WebFX, we’ll help you optimize your robots.txt file to ensure search engines don’t overload your site but still index critical pages for your business.
Google Business Profile listing optimization
As a real estate agent, you’re going to focus a lot on local leads. You must appear in local searches, so you can drive relevant local leads to your listings. To start appearing in local listings, you need to claim your Google Business Profile listing.
This listing appears at the top of the search results above organic listings. It displays in a box with three other listings, known as the local SEO 3-pack.
With our SEO services for real estate, we’ll help you claim and optimize your local listing, so you can drive more leads for your agency.
More people are searching for houses on their mobile devices. Over 50% of internet traffic comes from mobile, so you must optimize your site for people who shop for homes on mobile.
When you partner with WebFX, we’ll help you optimize your site for mobile. We’ll help you integrate responsive design, so your site is functional on all devices.
Google Analytics set up
When you invest in real estate SEO services, you must monitor your campaign to ensure its driving results. Google Analytics is an excellent tool for helping you track important metrics that show you if your campaign is working for your real estate agency.
If you partner with WebFX, we’ll get you set up with Google Analytics and help you monitor your campaign to ensure you’re driving the results you desire.
Why WebFX is one of the best real estate SEO companies
You know you want to invest in real estate SEO services, but you need to find the right company to provide you with the services you need. If you want to work with a top SEO agency, look no further than WebFX.
Here are five reasons WebFX is one of the best real estate SEO companies:
1. We offer transparent pricing
When it comes to investing in real estate SEO services, you want to partner with a company that’s open and upfront about your services. At WebFX, we believe in transparency — that’s why we publish our pricing and packages online.
You’ll never get left in the dark about what we include in our SEO packages and how much it costs. We want you to stay informed, so you can make the best decisions for your business. You can feel confident that you know exactly what you’re getting with your SEO package.
2. We offer custom packages
Your real estate agency is unique, so you need a unique SEO campaign to match. Other companies will try to deliver cookie-cutter solutions that they use for all their clients. At WebFX, we know you need a campaign that’s tailored to your business, goals, and industry.
When you partner with us, we’ll build a custom SEO package that helps your business thrive online.
3. We have a team of experts
At WebFX, we have the resources you need to build your campaign.
When you invest in SEO services for real estate agents from our company, you’ll get a team of over 500 experts working on your campaign. We have experienced team members that will help you optimize your campaign, create valuable content, and drive more relevant leads for your company.
4. We know how to drive results
If you invest in SEO services for real estate, you want to partner with a company that can drive results.
At WebFX, we know how to drive results that help our clients thrive online. To date, we’ve driven over:
- $6 billion in sales
- 7.8 million leads
- 5.2 million phone calls
Don’t believe us? Check out our 1090+ client testimonials that attest to the excellent work we do!
5. We keep you in the loop
When you invest money in an SEO campaign, you want to stay in the loop about what’s going on with your campaign. At WebFX, we keep you updated about your campaign’s progress.
Our tool, MarketingCloudFX, has AI that’s powered by IBM Watson to help you track your data better. You empower your strategy with data. This tool has everything you need to create a successful campaign.
Additionally, we provide you with quarterly reporting that includes reviews of your:
- Competitor opportunities
As for monthly reports, we’ll keep you informed about:
- Return on investment (ROI)
- And more
Additionally, we’ll track up to 100 lead phone calls and transcribe up to 25 calls each month.
When you partner with us, we’ll keep you in the loop about your SEO strategy, as well as use this information to create new ways to optimize your site to perform better in search.
Good agencies have more than 50 testimonials.
Great agencies have more than 100 testimonials.
WebFX has over 1000+ glowing client testimonials.See What Makes Us Stand out
Invest in real estate SEO services today
Take a moment and answer these questions with yes or no:
- Do you want to help boost brand recognition, so more people know your real estate agency?
- Do you want to get more sellers to choose you to list their home?
- Do you want to get more buyers to purchase your homes?
If you answered yes to any (or all) of these questions, you need to invest in SEO services for real estate. With SEO services from WebFX, we help you achieve all those goals.
With over a decade of experience, you can count on us to deliver an SEO campaign that helps you get more buyers and sellers for your real estate agency.