How to Use Reddit for Marketing

Learn How to Go Viral and Get Traffic

WebFX — May 20, 2016

Reddit is the front page of the Internet. It’s a one-stop shop for breaking news, current events, recent opinion, fun images, viral videos, and anything else you could want to find online.

It’s also a potential goldmine for marketers. Reddit has billions of views every month, and those are all people that you could potentially draw to your website.

But actually doing it is an entirely different story.

Marketing on Reddit is hard. It has a highly-involved userbase, and they don’t like when people push brands just for the sake of pushing brands.

At the same time, it’s important to know that Reddit isn’t anti-marketing. They’re anti-bad-content.

So your goal should be to supply something relatable on a personal level. Otherwise, you’ll be shot down immediately.

The best advice you can get about marketing on Reddit is simple:

Be authentic, be passionate, and provide value to the community. 

With those two qualities, it’s just a matter of learning the ropes.

Table of Contents

1. The Basics of Reddit
2. Before You Post to a Subreddit
3. Guidelines for Posting
4. Famous Reddit Marketing Successes
5. Famous Reddit Marketing Failures
6. Helpful Subreddits for Marketing
7. Are You Ready to Use Reddit for Marketing?