- Published: May 14, 2022
- 6 min. read
Abby FieldsBranded Content Specialist
- Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
Does your sales team’s to-do list keep piling up? Are your sales representatives spending more time on repetitive daily tasks instead of forming meaningful connections with leads and prospects?
If so, sales automation can help! It enables you to streamline your sales processes and automate repetitive tasks to help your sales team work more efficiently.
Keep reading to view our ultimate list of the best sales automation software in 2024 to help your sales team spend more time converting leads into customers and clients.
Bonus: Don’t miss out on even more digital marketing and automation advice by signing up for our newsletter, Revenue Weekly. Our subscribers get the latest tips and tricks on all things digital marketing sent straight to their inbox from our award-winning experts!
The 7 best sales automation software of 2024
Check out our list of the best sales automation tools below:
Pricing: View pricing
Powered by IBM Watson, MarketingCloudFX is one of the best sales automation software tools in 2024. MarketingCloudFX helps you understand your leads to better engage with them at each sales funnel stage.
For example, with MarketingCloudFX, you can:
- View the sources of your leads
- See which pages users visit
- Analyze visitor recordings to view how leads interact with your website
- View the sources of your phone calls
- Use lead nurturing strategies to encourage more conversions
- Create a centralized location of your leads’ information and stage in your sales funnel
- And much more
So, if you’re searching for a sales automation platform that helps you automate your processes and implement effective lead nurturing strategies, look no further than MarketingCloudFX.
One platform tracking countless metrics and driving stellar results.Learn More About Our Proprietary Software
2. LinkedIn Sales Navigator
Pricing: $80 – $125 per month
LinkedIn Sales Navigator is a popular sales automation software tool for busy sales teams. If you use LinkedIn to reach new potential leads and clients, LinkedIn Sales Navigator could be the perfect tool for your company.
You can use LinkedIn Sales Navigator’s advanced search feature to easily filter LinkedIn users by their:
- Job title
- And more
In addition, you can create alerts to notify you when leads take specific actions, like viewing your company’s profile page. LinkedIn Sales Navigator also enables you to save essential information about your leads and current clients, like their phone numbers or email address, to quickly form relationships with your prospects.
Salesforce is next on our list of the best sales automation software tools in 2024. Salesforce is a popular customer relationship management (CRM) platform that can help you manage your sales operations.
With Salesforce, you can automate time-consuming tasks, such as lead activity tracking, to help your sales team get back to converting leads into happy, loyal customers and clients.
For example, you can create automatic email alerts for specific actions or deals and auto-assign tasks as leads move through your sales funnel.
In addition, Salesforce comes equipped with the capability to help you manage your leads’ contact information, collect essential data from your marketing campaigns, and much more.
Pricing: $0 – $80 per month
Leadfeeder is another excellent sales automation tool that can save you valuable time. This platform is a web intelligence tool that can help you locate the information of potential prospects that visited your website and didn’t leave behind any contact details.
Leadfeeder shows you which leads visit your website, their engagement with your site, and their company and contact information. You can also use Leadfeeder to store your leads’ information and integrate it with your CRM software to keep all of your current and potential customer details in one place.
Clearbit searches and retrieves real-time lead data to help you quickly learn more about your audience. For example, Clearbit automates your sales processes by quickly presenting you with crucial information about your prospects exactly when you need it.
You can view the company, industry, job title, and more key details about your leads. You can then use these insights to develop marketing messages that resonate with your prospects to encourage more conversions and sales for your business.
Pricing: View pricing
With Nutshell, you can:
- Automatically track the ROI of your marketing budget
- Manage your sales pipeline
- Track the lifecycle of your leads from awareness to purchase
- Implement strategies to close more deals
- And much more
In addition, Nutshell flawlessly integrates with our industry-leading automation software, MarketingCloudFX. That means you can manage your marketing strategies, track and nurture leads, measure your ROI, and much more, all in one place.
Last on our list of the best sales automation software tools in 2024 is Winmo. Winmo helps your sales team focus on prospects most likely to convert into paying customers.
This tool offers an advanced search feature to identify common qualities between your leads, like their current job position or industry. You can also use filters to target specific prospects to deliver marketing messages that resonate with your leads.
In addition, Winmo enables you to use sales prediction features to easily forecast your sales and get ahead of your competitors.
Invest in the best sales automation software from WebFX
Are you ready to automate your sales process to drive more conversions and sales for your company? WebFX can help!
Our award-winning software, MarketingCloudFX, can help you streamline your sales operations to save your team valuable time and resources. Plus, our team of over 500 marketing experts is always on hand to help you get the most out of our platform.
Help your sales team become more efficient today. Speak with one of our experts by calling 888-601-5359 or contact us online to learn more about how MarketingCloudFX can drive revenue for your business!
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more