7 Best Sales Automation Software Tools in 2022

Abby is a Jr. Marketing Writer at WebFX. She specializes in creating content for various industries including fashion and retail, construction, healthcare, and digital marketing. When Abby isn't writing, she enjoys movie nights with lots of snacks, yoga, and reading a good book.

Does your sales team’s to-do list keep piling up? Are your sales representatives spending more time on repetitive daily tasks instead of forming meaningful connections with leads and prospects?

If so, sales automation software can help! It enables you to streamline your sales processes and automate repetitive tasks to help your sales team work more efficiently.

We’ve compiled the ultimate list of the best sales automation software tools in 2022 to help your sales team spend more time converting leads into customers and clients.

Check out our list of tools below:

  1. MarketingCloudFX 
  2. LinkedIn Sales Navigator
  3. Salesforce
  4. Leadfeeder
  5. Clearbit
  7. Winmo

Keep reading to learn more about how these tools can help drive sales and revenue for your business!

Bonus: Don’t miss out on even more digital marketing and automation advice by signing up for our newsletter, Revenue Weekly. Our subscribers get the latest tips and tricks on all things digital marketing sent straight to their inbox from our award-winning experts!

1. MarketingCloudFX

Pricing: $875 – $5975 per month

Powered by IBM Watson, MarketingCloudFX is one of the best sales automation software tools in 2022. MarketingCloudFX helps you understand your leads to better engage with them at each sales funnel stage.

For example, with MarketingCloudFX, you can:

  • View the sources of your leads
  • See which pages users visit
  • Analyze visitor recordings to view how leads interact with your website
  • View the sources of your phone calls
  • Use lead nurturing strategies to encourage more conversions
  • Create a centralized location of your leads’ information and stage in your sales funnel
  • And much more

So, if you’re searching for a sales automation platform that helps you automate your processes and implement effective lead nurturing strategies, look no further than MarketingCloudFX.

Meet MarketingCloudFX:

One platform tracking countless metrics and driving stellar results.

Learn More About Our Proprietary Software

2. LinkedIn Sales Navigator

Pricing: $80 – $125 per month

LinkedIn Sales Navigator is a popular sales automation software tool for busy sales teams. If you use LinkedIn to reach new potential leads and clients, LinkedIn Sales Navigator could be the perfect tool for your company.

You can use LinkedIn Sales Navigator’s advanced search feature to easily filter LinkedIn users by their:

  • Company
  • Job title
  • Experience
  • Industry
  • And more

In addition, you can create alerts to notify you when leads take specific actions, like viewing your company’s profile page. LinkedIn Sales Navigator also enables you to save essential information about your leads and current clients, like their phone numbers or email address, to quickly form relationships with your prospects.

3. Salesforce

Pricing: Custom

Salesforce is next on our list of the best sales automation software tools in 2022. Salesforce is a popular customer relationship management (CRM) platform that can help you manage your sales operations.

This tool enables you to understand your customers and clients better to implement effective marketing strategies that drive conversions and revenue.

With Salesforce, you can automate time-consuming tasks, such as lead activity tracking, to help your sales team get back to converting leads into happy, loyal customers and clients.

For example, you can create automatic email alerts for specific actions or deals and auto-assign tasks as leads move through your sales funnel.

In addition, Salesforce comes equipped with the capability to help you manage your leads’ contact information, collect essential data from your marketing campaigns, and much more.

4. Leadfeeder

Pricing: $0 – $80 per month

Leadfeeder is another excellent sales automation tool that can save you valuable time. This platform is a web intelligence tool that can help you locate the information of potential prospects that visited your website and didn’t leave behind any contact details.

Leadfeeder shows you which leads visit your website, their engagement with your site, and their company and contact information. You can also use Leadfeeder to store your leads’ information and integrate it with your CRM software to keep all of your current and potential customer details in one place.

5. Clearbit

Pricing: Custom

If you’re looking for a sales automation software tool that can help you personalize your marketing messages, look no further than Clearbit.

Clearbit searches and retrieves real-time lead data to help you quickly learn more about your audience. For example, Clearbit automates your sales processes by quickly presenting you with crucial information about your prospects exactly when you need it.

You can view the company, industry, job title, and more key details about your leads. You can then use these insights to develop marketing messages that resonate with your prospects to encourage more conversions and sales for your business.


Pricing: $75 – $125 per month

CRMROI is our in-house CRM platform that helps you track essential information about your current and potential customers and measure your current return on investment (ROI).

With CRMROI, you can:

  • Automatically track the ROI of your marketing budget
  • Manage your sales pipeline
  • Track the lifecycle of your leads from awareness to purchase
  • Implement strategies to close more deals
  • And much more

In addition, CRMROI flawlessly integrates with our industry-leading automation software, MarketingCloudFX. That means you can manage your marketing strategies, track and nurture leads, measure your ROI, and much more, all in one place.

7. Winmo

Pricing: Custom

Last on our list of the best sales automation software tools in 2022 is Winmo. Winmo helps your sales team focus on prospects most likely to convert into paying customers.

This tool offers an advanced search feature to identify common qualities between your leads, like their current job position or industry. You can also use filters to target specific prospects to deliver marketing messages that resonate with your leads.

In addition, Winmo enables you to use sales prediction features to easily forecast your sales and get ahead of your competitors.

Make Better Decisions.

We use IBM Watson to help power client campaign analyses.

Want detailed information about your campaign? You got it.

Learn More
Company Visits
Lead Score
Time On Site

Automate your sales process today

Are you ready to automate your sales process to drive more conversions and sales for your company? WebFX can help!

Our award-winning software, MarketingCloudFX, can help you streamline your sales operations to save your team valuable time and resources. Plus, our team of over 450 marketing experts is always on hand to help you get the most out of our platform.

Help your sales team become more efficient today. Speak with one of our experts by calling 888-601-5359 or contact us online to learn more about how MarketingCloudFX can drive revenue for your business!

WebFX Careers

Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.

We’re Hiring! View 30+ job openings!