REVENUE DRIVEN FOR OUR CLIENTS
$2,416,945,839
CLIENT LOGIN Get a free VIP consultation
888-601-5359 Get a proposal
WebFX
Digital Marketing
That Drives Results®
CLIENT LOGIN
  • SEO & Lead Generation

    Organic Search

    • SEO Services
    • Enterprise SEO Services
    • Local SEO Services
    • Google Local Services Ads Management
    • SEO Audits
    • Page Speed & Core Web Vitals Optimization

    Digital Advertising

    • PPC Management Services
    • Enterprise PPC Management Services
    • Programmatic Advertising Services
    • Competitor Geofencing Services
    • Addressable Geofencing Services
    • Employment & Recruiting Marketing

    Social

    • Social Media Advertising
    • Enterprise Social Media Advertising
    • Social Media Management
    • Social Media Design
    • YouTube Social Media Advertising
    • Online Review Acceleration

    Learn

    • Our SEO Results
    • Our SEO Case Studies
    • What is an SEO company?
    • How to find the best SEO company
    • SEO guide for marketing managers
    • What is digital marketing?

    21%

    Average Traffic
    Increase for Clients

  • Ecommerce

    Digital Marketing

    • Ecommerce SEO Services
    • Ecommerce PPC Services
    • Ecommerce Social Media Advertising
    • D2C Social Media Advertising
    • Video Commerce, Connected TV & OTT
    • Ecommerce Marketing Resources

    Commerce Platforms

    • Facebook Marketplace for Business
    • Shopify Optimization Services
    • Target Plus™ Marketplace Management
    • Walmart Marketplace Advertising
    • Shopping Feed Automation

    Amazon

    • Amazon SEO & Product Optimization
    • Amazon Advertising Management
    • Amazon Stores & Marketplace Launch
    • Amazon Marketing Resources
    • How to Open an Amazon Storefront

    B2B Ecommerce

    • B2B Ecommerce Enablement
    • Digital Transformation Solutions
    • Ecommerce PIM
    • B2B AR & VR Solutions
    • Where To Sell Online in 2021

    30%+ increase in ecommerce sales

    Read our case study
  • UX & Interactive

    UX & Web Design

    • UX Website Design
    • UX Website Redesign
    • User Experience Testing
    • Landing Pages & Funnels
    • Conversion Rate Optimization
    • Rapid Web Design

    Content Marketing

    • SEO Copywriting
    • Content Marketing Services
    • Personalized Web Content
    • Infographics & Motion Graphics
    • Web Video Production Services
    • Voice Search Content Optimization

    Development

    • Digital Experience Development
    • Shopify Ecommerce Development
    • Web Infrastructure & Maintenance
    • Content Management Systems
    • Voice Assistant Skills Development
    • ADA Compliance Services

    Learn

    • Our UX Design Portfolio
    • My Website Doesn't Drive Leads
    • My Website Traffic Is Going Down
    • My Website Doesn't Convert
    • My Website Isn't Making Money
    • My Website Isn't Showing Up on Google

    The WebFX Portfolio

    View design portfolio
  • Our Technology

    Revenue Acceleration Platform

    • MarketingCloudFX Revenue Platform
    • CRMROI
    • Customer Data Platform (CDP)
    • Lead Management & Scheduling Solutions
    • CRM Retargeting Technology
    • Data Warehouse & ETL Pipelines

    Analytics & Attribution

    • Web Channel Call Tracking
    • Channel Partner Sales Pipeline Management
    • SEO Reporting & Forecasting
    • Channel Attribution & Forecasting
    • Digital Marketing Competitor Analysis
    • Digital Due Diligence

    Marketing Automation

    • Account-Based Marketing Services
    • Lead Nurture Email Marketing
    • Email Marketing Management Services
    • Email Marketing Testing & Design
    • Salesforce Marketing Automation
    • Microsoft Dynamics Marketing Automation

    Industry-leading revenue acceleration platform

    A next-level approach to digital

    WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions.

    View MarketingCloudFX
  • Who We Are

    Who We Are

    • Contact Info
    • Careers (We Are Hiring!)
    • About Us
    • Portfolio & Case Studies
    • WebFX Reviews
    • Awards

    Community Impact

    • Company Values
    • Community Impact
    • FXBuilds
    • Equality at WebFX
    • STEMFX Program
    • WebFX History

    Pricing Guides

    • How much should a website cost?
    • How much does PPC cost?
    • Email Marketing Pricing
    • Social Media Pricing
    • SEO Pricing
    • Local SEO Pricing

    Content Library

    • Our Blog
    • SEO Checker Report
    • KeywordsFX Keyword Research Tool
    • Fix Your Funnel
    • FaqFox
    • View all tools

    Best Place to Work in PA

    View Careers
REVENUE DRIVEN FOR OUR CLIENTS
$2,416,945,839
Get a proposal

Home > Blog > Social Media

7 Facebook Ad Best Practices to Create More Compelling Ads

By Macy Storm on December 29, 2020 ~ 6 minutes to read
Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

With more than 65% of U.S. adults using Facebook, it’s an excellent platform for you to reach interested leads and get them to engage with your business. Facebook ads are one of the best ways for you to reach new leads and reengage existing ones to turn them into sales.

But how do you create ads that compel people to click?

Luckily for you, we’ve got seven Facebook ad best practices to help you create compelling advertisements that generate more leads and sales for your business.

Keep reading to discover those best practices now!

Our digital marketing campaigns impact the metrics that matter most!

Over the past 5 years, we’ve generated:

2.4 Billion

in client revenue

6.3 Million

leads for our clients

4 Million

client phone calls

Learn more about our results

1. Choose the right ad objectives

First on our list of tips for creating Facebook ads is to choose the right goal. If you don’t set the right goal, you risk your ad falling short of your expectations. Choosing the right Facebook ad objectives will help you drive results that align with your company goals.

Facebook ad objectives are broken down into three categories:

  • Awareness
  • Consideration
  • Conversion

Here are the different objectives under each category:

Awareness Consideration Conversion
Brand awareness Traffic Conversions
Reach Engagement Catalog sales
  App installs Store visits
  Video views
  Lead generation
  Messages

So, how do you choose the right objective?

Answer this question: What do I want people to do when they see my ad?

When you answer this question, you’ll know which objective works best for your business.

So, for example, let’s say that your answer is, “I want them to install my app.” Then you know the app installs objective is best for you. On the other hand, if you answer, “I want as many people as possible to see my post,” you’d chose the reach objective.

By choosing the right objective, you’ll ensure your ad drives the results you desire.

2. Try different ad formats

Next on our list of best practices for Facebook ads is to try different ad formats. Facebook offers numerous ad formats that you can use to create engaging ads.

Here are a few ad formats available:

  • Image ads

 

  • Video ads

 

  • Carousel ads

 

  • Slideshow ads

 

  • Collection ads

 

  • Instant Experiences

 

  • Messenger ads

 

  • Stories ads

As you can see, you have numerous options for your Facebook ad formats. Don’t limit yourself to just image or video ads. You may find that branching out to other ad formats can drive even better results for your business.

3. Set your audience targeting

Next on our list of best practices for Facebook ads is to experiment with your audience targeting. Facebook offers advanced targeting that enables you to reach specific audiences. You can use this to your advantage to show more targeted ads.

Establish who’s in your target audience by defining important information like:

  • Gender
  • Age
  • Location
  • Occupation
  • Income
  • Buying habits

When you determine this information, you can form buyer personas. These personas help you know who you’re targeting, so you can deliver the best ad experience.

Facebook gives you numerous ad targeting options, including:

  • Core audiences: Target people based on age, location, and more.
  • Custom audiences: Target people who engaged with your business previously.
  • Lookalike audiences: Target people whose interests are like those of your customers.

You can use either of these targeting options to help you reach people most interested in your business.

4. Pay attention to your visuals

One of the most critical Facebook ad best practices involves using high-quality visuals. Your visuals are what catch your audience’s attention when they see your ad.

Here are some best practices to follow if you use images in your ad:

  • Make sure your images fit with your brand
  • Make sure your visuals aren’t grainy or pixelated
  • Make sure your images aren’t stretched
  • Make sure you limit the amount of text on your images

Here are some best practices to follow if you use videos in your ad:

  • Make sure your footage is clear and isn’t shaky
  • Make sure your audio is clear and consistent throughout the video
  • Make sure to catch your audience’s attention from the beginning
  • Make sure you have a goal with your video

Using high-quality visuals, you’ll attract more people to your ads and get them to engage with your business.

5. Match your visuals and ad text

One of the essential tips for creating Facebook ads is to ensure that your visuals and text-align. When someone sees your ad in their feed, they’ll notice your visual element first. If they like the visual element, they’ll move on to reading the text.

If your text doesn’t match what’s in the photo, you risk people scrolling past your ad.

Here’s an example of a matching visual and ad text in this ad from Target.

As you can see, the image features a picture of two Garmin watches, and the text talks about saving money on the Garmin smartwatches. The ad text and image match one another, which creates a cohesive experience.

So, when you craft your ads, make sure you deliver a cohesive experience between your text, visuals, and landing page.

That brings us to the next point.

6. Create a custom landing page

Next on our list of Facebook ad best practices is creating a custom landing page. If people see your ad in their feed and like what they see, they may click on it. When they click on it, they’ll come to your landing page.

So, when they visit your landing page, you want to deliver a customized experience. A custom landing page ensures your audience stays focused on your ad content and finds the information they need.

For example, when you click on the Garmin watch ad from earlier, it takes you to a page that shows you options for different Garmin watches.

When you craft your landing pages, make sure they’re tailored to your ad content to keep your audience focused and nudge them towards conversion.

7. Track your ads

Last on our list of Facebook advertising best practices is to track your ads. You don’t want to launch ads and never check back in on them. You need to keep track of your ads to ensure they’re driving the results you desire.

You’ll want to monitor important metrics like:

  • Impressions
  • Engagements
  • Clicks
  • Click-through rate (CTR)
  • Conversion rate

These metrics will help you see if your ads drive results for your business. If you find these metrics aren’t up to par, you may want to revisit your ad content and try to improve it to perform better. You may need to conduct A/B testing to see if you can improve your ads.

Let WebFX put these Facebook ad best practices to work

Now that you have a list of tips for creating Facebook ads, it’s time to put them to work! You can use these seven tips to help you create compelling Facebook ads that drive results. If you’re feeling overwhelmed with trying to create the perfect Facebook ad, WebFX is here to help.

We have a team of over 250 marketing experts ready to help your business launch successful Facebook ads. As a Facebook Marketing Partner, you can feel confident that we’ll use Facebook advertising best practices to help you launch campaigns that drive results.

We’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients in the past five years alone, so you can feel confident we’ll drive results for you too.

Ready to get started? Contact us online or call us today at 888-601-5359 to speak with a strategist about our Facebook advertising services!

WebFX Careers

Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.

We’re Hiring! View 30+ job openings!
  • Work With Us
  • Social Media Marketing Agency
  • Social Media Marketing Services
  • Social Media Design
  • Social Media Advertising
  • Continue Reading
  • Social Media Resources
  • Social Media Blog
  • Facebook Ad Cost
  • Instagram Ad Cost

Get posts by email

Be the first to know when we publish a new blog post!

  1. Previous
  2. Next

Share this article
Subscribe to our newsletter

Join 150,000 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.

How is your website's SEO?

Use our free tool to get your score calculated in under 60 seconds.

We've driven over 6,271,747 leads for clients. Discover how we can help your business grow

Hear from over 500 WebFX clients

  • WebFX did everything they said they would do and did it on time! The whole process was very easy!
    Owner
    Arizona Garage Door Supplier
  • The entire staff at WebFX has been phenomenal. They are quick with their replies and incredibly helpful.
    Marketing Specialist
    cable company in pa
  • WebFX has been excellent to work with! Very knowledgeable about the ever changing algorithms that make up SEO!
    Marketing Director
    Alarm System Provider in MA
  • WebFX has been a pleasure to work with on our SEO needs and I look forward to working with them on future projects.
    Operations Manager
    Metal Stamping Service

View 500+ Client Testimonials

awards logos

Ready to speak with a marketing expert? Give us a ring

888-601-5359

1.6M

Hours of Expertise

300+

Digital Marketing Masters On Staff

1,128

Websites Launched

Services
  • Digital Marketing Services
  • SEO Services
  • PPC Services
  • Web Design Services
  • Social Media Services
  • Digital Advertising Services
  • Content Marketing Services
Knowledge Base
  • Internet Marketing
  • Content Marketing
  • Social Media
  • Web Design
  • SEO
  • PPC
  • Amazon
Company
  • SEO Agency
  • PPC Agency
  • Content Marketing Agency
  • Digital Marketing Agency
  • Internet Marketing Agency
  • Locations
  • Industries We Serve
Resources
  • About Us
  • Contact Us
  • SEO Checker
  • Tools
  • Marketing Guides
  • Careers
REVENUE DRIVEN FOR OUR CLIENTS
$2,416,945,839 i

WebFX® 1995-2021 | Celebrating 25+ Years of Digital Marketing Excellence

Call Toll Free: 888-449-3239   Privacy & Terms of Use   Sitemap