Macy StormSenior Content Creator
- 9 minute read
- Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
You want to make a positive first impression with new visitors. When they come to your site, you want them to take an interest in your products or services and become a customer. If your website isn’t up to par, though, you risk setting a negative first impression with your audience because 94% of first impressions relate to your website’s design.
Not only does your site’s design make the first impression, but it has the power to determine if someone becomes a sale for your business. How can web design improve sales? Keep reading to learn more about how revamping your site’s design can help increase your business’s revenue!
P.S. If you want to stay up to date on the latest marketing trends and get actionable tips for using web design and marketing to increase your bottom line, subscribe to Revenue Weekly!
How can web design improve sales?
Web design has the power to help you increase sales and improve your company’s revenue.
How can web design improve sales, exactly? Let’s look at a few statistics that show the impact of design on sales:
When users look at your site, they determine if you’re credible based on your design. So, if your current design is outdated, visitors won’t see you as trustworthy and will shy away from your site.
That causes you to miss out on sales for your business. When you revamp your website’s design, you improve your site’s credibility. A clean and modern website will make visitors feel comfortable browsing or shopping on your page.
As a result, they’re more likely to purchase from your business.
Improving your website’s design can boost its credibility, which will lead to increased sales for your company.
Want to know how web design can improve sales? Start by looking at how your website’s design affects the user’s experience.
If your site is outdated and difficult to use, your visitors won’t remain on it. They will leave your site and visit a competitor’s website, resulting in a lost sale.
A website that delivers a positive experience with great design, however, keeps people engaged on your site.
Not only will you draw them in with a visually appealing site, but you will have a website that’s functional and easy for your audience to use. This improved design will lead to more engagement and sales for your business.
If your website isn’t visually appealing, people will stop engaging with it. Your audience wants to interact with sites that are visually appealing and catch their attention.
An outdated website can cause people to leave, which means they won’t turn into a sale for your company. By investing in professional web design, though, you can drive more sales and revenue for your business. You can create a more visually appealing site that catches your audience’s attention and gets them to engage with your content.
5 ways to improve your web design to increase sales
You have an answer to the question “How can web design improve sales?” and know the importance of web design for sales, so now it’s time to move on to how you can improve your site’s design to drive more sales.
1. Integrate responsive design
When you know the importance of web design for sales, you can understand the impact of having a functional site that appeals to your audience. The first step to increasing sales is integrating responsive design. Responsive design ensures your site adapts to whatever device someone uses.
If someone accesses your website on their mobile device, responsive design ensures that your site adapts to fit the smaller screen. Users will have the same great experience that they would if they accessed your site on a desktop. You must integrate responsive design into your site because 37% of consumers are more likely to buy from mobile responsive websites.
A good website design that’s responsive can help you increase sales for your business.
2. Make your calls to action (CTAs) stand out on the page
If you want to increase sales with web design, focus on your calls to action. When your audience likes the information on your site and wants to take the next step, they look for CTAs to guide them. If your CTAs don’t stand out on the page or tell your audience how to proceed, you’ll miss out on sales for your business.
You can increase sales with web design by creating CTAs that pop off your page. Look at this example from Apple: The blue CTA pops off the page’s white design. It’s also descriptive and tells the user exactly what happens if they click on the CTA.
In this case, if someone clicks on the CTA, they will add the product to their bag. When you have a good website design, your CTAs will stand out on the page and provide a thorough description of what happens when they click the button. So instead of having a CTA that says, “Click here,” you want a descriptive CTA like, “Click here to sign up for your free trial!” So, how can web design improve sales?
Well, by designing CTAs that engage your audience and are easy to find, you’ll get more people to click on them, which will lead to more sales for your business.
3. Use high-quality visuals
If you want to increase sales with web design, focus on using high-quality visuals. Visuals play a critical role in keeping your audience engaged on your page. When you have blocks of text on your page and nothing to break them up, you risk pushing your audience away from engaging with your site.
Walls of text can feel overwhelming, which causes users to bounce from your website. Additionally, if your visuals, like for product images, aren’t high quality, your audience won’t be able to see them. It will also give them a bad impression of your site and can make visitors perceive your website as untrustworthy.
Good website design includes high-quality visuals that help enhance the user experience. You can use photos, videos, or graphics to add a visual pop to your site. You’ll want to use original visuals — stock photos or graphics can feel impersonal, and there’s a chance your audience may see them used on other sites.
Adding visuals to your website will help you keep leads engaged longer, which will lead to more sales for your company.
4. Create an organized navigation
If you’re still asking, “How can web design improve sales?” it’s time to look at one of the most critical aspects of web design: Your navigation. When you invest in web design, focus on building an organized navigation that’s easy to use. With organized navigation, people can find your products or services faster and easier, making them more likely to become a sale for your business.
Take Apple as an example. Their navigation is organized by the products they sell. They have separate categories for their computers, iPads, and iPhones, as well as watches and TVs. This navigation makes it easy for shoppers to find the product they need. When it comes to your navigation, you want to ensure you organize it, so your audience can find relevant information. Use broad categories and organize related subcategories beneath them.
It will help you create organized navigation, so your audience can find information fast.
5. Use white space
If you want to increase sales with web design, make sure you utilize white space. Many companies make the mistake of trying to fill every inch of their website with information or visuals. The reality, however, is that overloading your site can make it more distracting and overwhelming for your audience.
White space is fundamental to good design. It enables you to have a clean site and keep your audience focused on crucial information. Apple’s website is an excellent example of utilizing white space to keep visitors focused.
When you use white space, you keep your audience focused on the vital information and get them to stay engaged on your site longer. Longer engagement time leads to an increase in sales for your business.
6. Speed up your site
Did you know that slow-loading sites cause $2.6 billion in lost revenue annually? If your site doesn’t load quickly, you’ll miss out on sales for your business. But with web design, you can improve your site’s load time, and therefore, earn more sales for your company.
To see your site’s current load time, you can input your URL into Google PageSpeed Insights and see your site’s current load time. If your site isn’t up to par, you can take Google’s suggestions and try to improve your site to help it load faster. You can also invest in page speed services from a digital marketing company if you don’t have the time or don’t know where to begin when it comes to improving your site’s design.
Increase sales with web design from a top web design agency
Investing in your website’s design will help you increase sales for your business.
By creating a beautifully designed site, you’ll keep your audience engaged and interested on your page longer. Revamping your site’s design can be a big project, but WebFX can take that task off your to-do list. With our award-winning team of over 500 experts, we can help you build a website you’ll love.
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
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