Internet Marketing

Google Ads vs. Facebook Ads: Which Paid Advertising Platform Is Best for My Business?

Google and Facebook are two of the most widely used platforms on the Internet. Google garners more than 3.5 billion searches a day, while Facebook boasts 1.4 billion active users each day. If you’re looking for an opportunity to reach new leads for your business, creating ads on Google and Facebook can help.

On this page, we’ll cover the differences between these two platforms, as well as their strengths. We’ll also discuss which platform is best for your business. If you need help setting up your paid advertising program, call us today at 888-601-5359 to speak with a strategist.

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What’s the difference between Google ads and Facebook ads?

To start, let’s look at some key differences between ads on Google and Facebook.

Google ads

Google is the world’s largest and most popular PPC advertising platform. Paid ads, known as pay-per-click (PPC) ads, appear at the top of Google search results. They are tagged with the word “ad” to indicate paid content.

You can run ads on Google Search, Google Display Network, Google Play, Google Maps, and YouTube. Google’s PPC ads in Google search results are text-based only.

When you run a Google advertising campaign, you target keywords. If you want your ad to appear in relevant search results, you must choose the right keywords. Your keywords will determine where your ads appear in search results.

An example of ads on Google

To find relevant keywords, you’ll conduct keyword research. Keyword research will help you find relevant keywords for your campaign. You’ll want to stick to long-tail keywords, which contain three or more words, because they’ll drive the best leads for your campaign.

Advertisers will bid on keywords to get their ad to appear in relevant search results. The bid you set is your maximum bid, which is the amount you’re willing to pay each time someone clicks. It’s also known as your cost-per-click (CPC).

Once you launch your Google Ads campaign, you can immediately start earning more valuable leads.

Facebook ads

Facebook ads are paid social ads that appear in users’ newsfeeds. They’re tagged with the word “sponsored” to indicate paid content. These ads help companies expose their business to interested leads.

These ads appear on Instagram, Facebook, Messenger, and Audience Network. With Facebook ads, you can target people based on location, interests, behavior, and demographics.

An example of a Facebook ad

These ads operate based on people’s interests and behaviors. Your ads appear in front of people that are interested in your business, products, or services. You’ll help your business connect with the right leads.

Facebook gives you the option to run numerous ad formats. You can run a standard ad with a photo or video, or opt for a carousel-formatted ad.

Benefits of using Google or Facebook ads

There are numerous benefits to using Google or Facebook ads for your business. Let’s take a look at each platform to see the benefits of using them.

Google’s benefits

Here are a few benefits you’ll experience from using the Google Ads platform.

  1. Reach more leads for your business: Since Google is a leading advertiser which fields billions of search queries per day, this creates an opportunity for you to reach dozens of leads for your business.
  2. Use different types of advertising: Google offers both search network and display network advertising. This means you can either create ads that appear in the search results or have ads that display on other websites. You have multiple options to try to reach new leads.
  3. Bid on millions of keywords: With Google, you’re able to bid on dozens of keywords to get your ads to rank for them. It allows you to gain more exposure and reach new people.
  4. Earn positions based on relevancy: Money won’t buy you a top advertising spot, but relevancy will. This means that, regardless of your budget size, your ad has an opportunity to compete with top brands for relevant queries.

These are just a few of the benefits you’ll reap by advertising on Google. Overall, this platform is one of the best ways for you to reach relevant leads interested in your products or services.

Facebook’s benefits

Facebook has billions of active monthly users that engage on their platform. Here are a few benefits you’ll receive by using Facebook ads.

  1. Access to quality data: People share an abundance of information about themselves on Facebook. They share life events, interests, hobbies, beliefs, and more. When you advertise on Facebook, you can target people based on this information to help your business reach more relevant leads.
  2. Can create lookalike audiences: If you already have a database of information about people most likely to be interested in your business, you can upload that information to Facebook. You can target quality Facebook users based on the information once it’s uploaded into your advertising campaign.
  3. Use Facebook’s visual elements: All Facebook ads are visual, which makes your ads more interesting and engaging for your audience.
  4. Earn a high return on investment (ROI): ROI is an important part of your campaign. By using Facebook, you can stretch your budget to get the best ROI for your business.

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Which is better for your business: Facebook ads or Google ads?

Now that you know more about Facebook and Google ads, you may be wondering which platform is right for your business.

The best platform for your business will depend upon what you want for your advertising campaign.

If you’re looking to reach leads that convert, Google ads are the best option. PPC visitors are 50 percent more likely to convert than organic visitors. These leads know exactly what they want and just need to find the right business to get what they need.

A Google ad can help them choose your business. They’ll click on your ad and see what you have to offer. If you’re a good fit for their needs, you can earn more conversions for your business.

A statistic on PPC conversion rates

Facebook ads are best if you’re looking to gain brand exposure and new leads. These ads don’t always entice people to convert, but they do get them to follow your page or check out your website. It’s a great way for you to earn more leads for your business.

Facebook ads can help you gain new leads and get them interested in your brand. You can expose them to your brand and help them learn more about your business. It gets them comfortable with your business.

You’ll want to consider your budget, too. Generally, Facebook ads are cheaper to run than Google ads.

Facebook ads have a CPC that ranges from a few cents to a few dollars. It all depends upon your industry. Some industries are a little more expensive than others.

Google ads can be pricier than Facebook ads. The cost generally falls around a few dollars for each click, but some industries can get as high as $50 per click! If you fall into a higher CPC bracket, it can get expensive to run a campaign via Google Ads.

Both of these advertising options have their perks. In fact, there is no rule that says you have to choose either Google ads or Facebook ads. These two advertising programs work well together. As long as you have the budget to run both campaigns, they can work together very effectively.

Overall, a conjoined plan that includes both of these advertising programs will help you gain maximum results with your online marketing campaign. If you want to reach maximum exposure with your campaign, invest in both methods.

Let WebFX help you set up your paid advertising campaign

Ads on Google and Facebook help you gain brand exposure and reach new people interested in your business. By running these paid ads, you’ll earn more leads and conversions for your business. At WebFX, we have years of experience creating both PPC and social media advertising campaigns.

We’re a full-service digital marketing company that specializes in paid advertising campaigns. Our team of over 200 experts will bring their knowledge and expertise to your campaign. We’ll help you create a customized campaign that is unique to your business.

If you’re looking for a company that drives results, look no further than WebFX. In the last five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. You can count on us to create a campaign that helps your business grow.

Don’t believe us? Just ask our clients! Check out our 400+ client testimonials that attest to the great work we do for them!

Get started today

If you’re ready to start creating paid advertising campaigns that help your business grow, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to hearing from you!