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Franchise PPC: Services & Tips for Success

Whether you’re looking to grow your franchise or help your franchisees succeed, pay-per-click (PPC) advertising can play a pivotal role. That’s why franchise PPC is an essential component to the advertising strategies of franchisors and franchisees.

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Franchise PPC services from WebFX

Explore WebFX’s full-service franchise PPC services below:

message being sent icon. Franchise PPC services

message being sent icon. Franchise PPC services

At WebFX, we offer several PPC services for franchisors and franchisees, including:

  1. PPC advertising
  2. Programmatic advertising
  3. Addressable geofencing advertising
  4. Competitor geofencing advertising
  5. Social media advertising
  6. Remarketing
  7. Google Local Services Ads

No matter which franchise PPC service (or services) you select, you will receive a custom strategy, as well as a dedicated account manager. Plus, you’ll get the expertise of more than 500 digital marketing professionals, which has helped our clients earn more than $6 billion in revenue in the past five years.

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Paid ads icon with megaphone and a money sign. What is franchise PPC?

Paid ads icon with megaphone and a money sign. What is franchise PPC?

Franchise pay-per-click, or PPC, is a form of online advertising that allows you to bid for ad placement on some of the most popular sites on the Internet, like Google and Facebook. With precise targeting, it can be one of the most cost-effective forms of reaching new customers.

Partnership icon with an arrow over the two people icons head pointing at both of them. Franchisor vs. franchisee PPC

Partnership icon with an arrow over the two people icons head pointing at both of them. Franchisor vs. franchisee PPC

Franchise PPC comes with two options, which include:

  • Franchisor PPC: This type of franchise PPC revolves around a centralized model. In a centralized model, the franchise’s corporate team takes an active role in the PPC campaigns of franchisees. This team reviews, approves, and funds the ad campaigns of franchisees.
  • Franchisee PPC: This type of franchise PPC adopts a decentralized model. In a decentralized model, the franchisor allows the franchisee to take the lead role in managing its ad campaigns. This hands-off role requires the franchisee to develop, review, approve, and fund its PPC ads.

When talking about franchise PPC, it’s common to compare franchisor and franchisee PPC.

While franchisor PPC requires more coordination, franchisee PPC often results in off-brand ads and wasted budgets. That’s why many companies, including franchisees, prefer the centralized model because it’s guided by experienced marketers and follows the brand’s guidelines.

With the centralized model, franchisees can also focus on operating their business throughout the day-to-day, versus taking on the additional responsibility of marketing and advertising their different franchise locations.

Either way, franchisors and franchisees can take advantage of PPC management services.

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Increase in revenue

Cleveland Brothers


Increase in traffic

Wheeler Machinery Co.


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