Inspiring organic SEO service case studies
Like your business, we’re passionate about what we do at WebFX.
That’s why we measure our success by the success of our clients. It’s also why we focus on helping our clients achieve real growth, which can range from opening a new location, hiring another team member, or launching a new product or service.
Browse a few case studies from our organic SEO services to see how we can help your business!
REYNOLDS BUILDING SOLUTIONS
A building service provider, Reynolds Building Solutions wanted to get more from its website and online presence. They partnered with WebFX. With our organic SEO services, Reynolds Building Solutions achieved several impressive results.
The results included:
- A 43 percent increase in year-over-year organic traffic
- A 71 percent increase in year-over-year organic contact form submissions
For Reynolds Building Solutions, this increase allowed its company to reach more potential clients. They’ve received valuable leads for emergency restoration, commissioning services, and more, plus a return on their investment.
CUTTING EDGE FIREWOOD
A luxury firewood business in Georgia, Cutting Edge Firewood wanted to reach more local clients, as well as increase its market share in the Greater Atlanta area. They chose our award-winning team to accomplish their goals.
As a result of our organic SEO services, we helped Cutting Edge Firewood:
- Increase year-over-year organic traffic by 167 percent
- Increase year-over-year new users from organic search by 205 percent
For Cutting Edge Firewood, the results of our custom strategy helped the company dominate its local industry. According to the Cutting Edge Firewood team, “We are now working to dominate the country,” and WebFX is helping them do it.
Learn more about organic SEO services and your business
Whether you’re looking for more information about organic search or additional insight into our agency’s SEO process, the following sections provide everything you’re looking for about natural SEO and organic search engine optimization services.
What is organic search engine optimization?
Organic search engine optimization refers to an umbrella of strategies that can improve your online visibility in search results, like on Google or Bing. These strategies often include on-page and off-page optimizations, which describe optimization techniques that happen on your site or off it.
"Organic SEO improves your online visibility in search results with strategies like web design, content marketing, and more."
With natural SEO, it’s essential for your business to optimize your website for not only search engines but also users. You need to create a fast website, helpful content, and an intuitive design that makes it easy for users to get answers and for search engines to understand.
That’s why SEO encompasses so many strategies and areas of online marketing, including:
It’s also why, if you’re serious about investing in organic SEO services, your company should consider partnering with a full-service agency like WebFX. While you can partner with a dedicated SEO agency, it’s difficult for them to provide a turnkey solution for SEO.
What are organic SEO services?
Organic SEO services provide your business with natural search engine optimization, which includes on-page and off-page optimization. Professional SEO services also help your company accomplish specific goals, like increasing your traffic or online sales.
In the earlier case studies, for example, Reynolds Building Solutions and Cutting Edge Firewood shared a similar goal. They wanted to earn more from their websites, which meant reaching more users in the target audience.
When you partner with our team, you can expect your dedicated account manager to help your company accomplish its goals, as well as create them. For example, if you want to increase site traffic, your dedicated account manager may suggest a specific and realistic percentage increase as a goal.
If you decide to invest in natural search engine optimization services, many providers require a six-month commitment. Our organic SEO services, for example, include a six-month commitment because SEO generally takes up to six months to show results.
What do organic SEO services include?
Our organic search engine optimization services provide your company with a complete turnkey solution for SEO. That’s why our organic SEO plans include more than 50 different services, ranging from optimizing your Google My Business profile to tracking phone calls from website visitors.
"Our organic SEO service plans feature more than 50 different deliverables, including phone call tracking, outreach, and page updates."
A few features of our natural SEO services include:
- Google Analytics setup and traffic analysis
- Keyword research, selection, and optimization
- Title tag and meta description optimization
- Sitemap creation, setup, and registration
- SEO and website information architecture audit
- Custom 404 page
- Content development and page freshness updates
- Internal linking analysis and optimization
- Website design, user experience, and usability analysis
- Call lead tracking and transcription
We also offer our clients access to MarketingCloudFX, which is our exclusive proprietary software. With MarketingCloudFX, which features machine learning and artificial intelligence, your company can view all your data in one place.
MarketingCloudFX also provides your dedicated account manager with data-backed recommendations. When developing content for your site, for example, your dedicated account manager can use machine learning and artificial intelligence to determine the most valuable keywords and content topics.
If you have more questions about our organic SEO services, contact us online, and we’ll be in touch!
Why is optimizing a website for organic search important?
In today’s digital landscape, it’s essential to take advantage of organic search.
3 reasons why organic SEO matters to your business
- More than 90 percent of online experiences begin with a search engine
- Around 80 percent of consumers start product research with a search engine
- More than 71 percent of business buyers begin their research with a search engine
Remember, more than 90 percent of all online experiences begin with a search engine. Not to mention, 80 percent of consumers and 71 percent of business buyers start their research for a product or service with a search engine.
Search is a prime channel for your company to reach its target audience.
The fact that only 44 percent of businesses use SEO in their digital marketing strategy makes SEO a low-competition field. Your company can take advantage of this opportunity by optimizing your site now with minimal competition from competitors.
Even better, organic SEO delivers an impressive close rate.
In comparison to traditional marketing, the close rate of SEO is eight times higher. For reference, close rate in this instance describes the percentage of leads generated from organic search that eventually sign with your company or purchase your product.
You can see SEO’s value by looking at the results we’ve driven for our clients in only the last five years:
- Our clients earned more than $1.5 billion in revenue
- Our clients generated more than 4.6 million leads
- Our clients received more than 1.8 million phone calls
No matter your company or industry, SEO can help you achieve a new level of growth.
Why is WebFX the best choice for my business?
Your company can choose from a range of organic SEO service providers. WebFX, however, provides a competitive difference when it comes to your strategy, client experience, and results. That’s why our client recommendation score exceeds the industry average by almost 500 percent.
Learn more about how our team provides your company with an unmatched experience:
With your organic SEO services, your business receives transparent monthly reports that detail your website and strategy’s performance, as well as your ROI. Every report also highlights you and your dedicated account manager’s progress towards achieving your goals.
Transparency is a critical part of natural search engine optimization services and our values as a full-service agency. That’s why we publish our pricing online, plus provide upfront monthly reports. Our level of transparency and honesty is unmatched in the industry.
We’ve helped our clients earn more than $1.5 billion in revenue in the past five years by developing custom strategies. With an organic SEO strategy tailored to your business, your company can maximize the impact of SEO on your traffic, leads, and sales.
With more than 20 years of experience, we understand what marketing software needs to do. That’s why we developed MarketingCloudFX. This software features the machine learning power of IBM Watson, plus billions of data points to set your business up for success.
INDUSTRY-LEADING SEO SPECIALISTS
When your team partners with ours, you gain instant access to some of the industry’s leading SEO specialists. These team members bring years of experience to SEO, and they can develop a custom and competitive strategy that can excel in the toughest industries.
How much do your organic search engine optimization services cost?
Prices for our organic search engine optimization services range from $900 to $2600 per month. Our natural SEO services also include an initial campaign investment, which ranges from $3750 to $5750.
If your company requires a custom strategy, rates will vary.
FAQs about natural search and organic SEO services
Before your company invests in organic SEO services, it’s essential to understand some basics of natural search. This FAQ answers some of the most common, as well as overlooked, questions around organic search engine optimization.
1. What is organic search ranking?
Organic search ranking describes your website’s position in search engine results pages (SERPs). Ideally, your company wants to appear first in organic search results because it helps you earn more traffic from users in your target audience.
The first organic search result on Google also receives more than 30 percent of all search traffic.
Every search result page features 10 organic search results. While users can go to the second, third, or even fourth page of search results, it’s rare. Generally, 75 percent of users stick to the first page of search results, while only 25 percent explore the second page.
This fact makes the first page of search results competitive real estate.
That’s why companies invest in natural search engine optimization. It’s also why many take advantage of organic SEO services, like from WebFX, which provide your business access to a dedicated team of SEO specialists with a background in your industry.
2. What is the difference between on-page and off-page optimization?
The core difference between on-page optimization and off-page optimization is:
- On-page optimization happens on your website
- Off-page optimization happens off your website
For many businesses, off-page optimization is a challenge of in-house SEO management.
It requires a significant amount of time and effort, as you need to build relationships with industry bloggers, influencers, and webmasters. These relationships are critical because they help strengthen your backlink profile, which describes the quantity and quality of websites linking to yours.
As an example, the fictional Big Ol’ Bakery may try to improve its backlink profile by connecting with local food bloggers. Big Ol’ Bakery approaches these bloggers with a few strategies, like by suggesting its blog post on the benefit of eating chocolate as an excellent way to highlight National Chocolate Day.
Big Ol’ Bakery, however, can expect to contact dozens of bloggers before receiving a response, which doesn’t always result in a link. That’s because outreach is one of the most challenging parts of off-page optimization, which is why many companies skip it when doing organic SEO in-house.
In comparison, on-page optimization isn’t as challenging, though it still requires time and dedication.
With on-page optimization, your team (or organic SEO agency) improves your website and its content for users and search engines. This improvement process can range from updating page content with relevant keywords to revising your site’s architecture.
A few examples of some on-page optimization tasks include:
- Optimizing title tags and meta descriptions
- Creating fresh content to target new keywords
- Compressing images to improve page speed
- Adding image alt text to provide users and search engines with context
While different, it’s worth mentioning that on-page and off-page optimization are similar. Both require constant upkeep. Organic SEO isn’t a once-and-done online marketing strategy. It’s an ongoing strategy that requires a long-term commitment to deliver its impressive return.
3. How does your organic SEO agency optimize for SEO?
As a part of our organic search engine optimization services, we build a customized strategy for your business with our R.O.C.K.E.T. approach. This approach focuses on Research, Optimization, Content, Keywords, Earned Media and Links, and Testing.
Our Organic SEO Management Process
A custom organic SEO strategy starts with research. That’s why our dedicated team takes the time to meet your team, learn about your company and products, and understand your goals. We also invest the resources in researching your competitors and finding their weak spots.
- 360-Degree Competitor Analysis
- SEO Site Audit
- Server and Site Analysis
Next, we build your strategy, present it to your team, and start the process of optimizing your website for organic search. This step can include hundreds of changes, which can make a tremendous impact on your online visibility, organic traffic, and even bottom line.
- Revise site architecture for a better browsing experience
- Create must-click title tags and informative meta descriptions
- Improve website usability for a seamless user experience
Content is a critical part of our organic SEO services. People rely on content to learn about topics, find products, and pick their next purchase. That’s why our team helps your company create and launch website copy that drives traffic and conversions.
- Provide high-value content suggestions that support your goals
- Ensure content optimization for SEO
- Recommend content ideas for blog posts, sales copy, and more
With our experienced dedicated account managers and advanced machine learning software, we can research and discover high-value keywords with minimal competition. Plus, we ensure every keyword coordinates with your goals and aligns with your target audience.
- In-Depth Keyword Research and Vetting
- Predictive Keyword Analysis
- Advanced Keyword Rank Tracking
Off-page optimization can challenge your business, but our organic SEO services resolve this problem. With our dedicated and networked team, we can spot opportunities for your company to reach its audience and share its content with a broader audience.
- Industry Content Promotion
- Relevant Press Mentions and Social Shares
- Competitive Viral Marketing Campaigns
Ranking on the first page of search results requires more than a competitive optimization strategy. It also requires a smart approach. That’s why we invest the time and resources testing the performance of your plan, content, and website to make improvements.
- User Experience Testing
- Conversion Rate Optimization
- Call-to-Action Optimizations
4. How long does it take to see results from organic SEO?
SEO can take several months before your business sees results. It’s normal, but many companies aren’t aware that SEO can take up to six months before delivering any noticeable results, like improved organic rankings or increased organic traffic.
Before your company invests in organic SEO services, it’s essential to explain to every member of your team that they won’t see results overnight. When you take this proactive approach, you make sure your business comes into SEO with realistic expectations.
5. What is a reasonable price for natural search engine optimization services?
On average, when small-to-midsized businesses (SMBs) invest in organic SEO, they often spend $750 to more than $2000 per month. While many agencies offer SEO services for less, these services rarely drive the traffic and growth that your company wants.
“Cheap” SEO services come with several risks, which range from an inexperienced account manager to permanent removal from search engine indexes. For reference, if you’re removed and banned from a search engine’s index, your website will no longer appear in their search results.
Your company can’t afford that risk, no matter your size.
That’s why it’s essential to focus on affordable, rather than low-cost SEO services. If organic SEO services aren’t feasible for your business, then consider other options, like hiring a consultant or committing to an in-house SEO strategy.
6. Do your natural SEO services require a long-term commitment?
Like many natural SEO services, our organic SEO service plans require a six-month commitment. A six-month commitment provides your SEO strategy with the necessary time to work and show results, like improved rankings, organic traffic numbers, or even sales from organic site visitors.
In some cases, agencies will advertise contract-free SEO services to start. This promotion should alert your team that this agency may use shady (also known as black hat) SEO tactics to drive immediate, yet short-lived results for clients.
For the best results and client experience, focus your research on agencies that acknowledge the longer turnaround time for SEO. In most cases, these agencies will require a minimum commitment, like six months, to help your business see (and receive) the results and benefits of SEO.
Get a free organic SEO services quote for your company!
In the past five years, we’ve helped our clients not only generate more than $1.5 billion in revenue but also grow their businesses, hire new team members, and support their local economies. That’s why more than 90 percent of our clients stick with us.
Make WebFX your dedicated SEO partner and start growing your business with our organic SEO services. With our experience, advanced marketing technology, and industry-leading team, we can help your company increase its traffic and revenue.
Contact us online or call us at 888-601-5953 to chat with an experienced strategist now!
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