5 Biggest Benefits of Hiring an SEO Company
As a leading SEO firm, WebFX knows there are many benefits to outsourcing your SEO. In the long run, these benefits greatly outweigh the cost savings you might experience by trying to do SEO yourself, especially if you’re pressed for time or inexperienced.
Let’s talk about some of the biggest benefits that accompany hiring an SEO company to work with you on your website, and how outsourcing your SEO can help improve your rankings, increase your leads and customers, and lower your overall marketing costs dramatically.
If you’d like to speak with a specialist before reading on, you can reach us at 888-601-5359.
The five biggest benefits of hiring an SEO company
Here are the five biggest benefits you’ll experience when you work with an expert SEO company.
1. SEO will improve your website
As you may already know, search engine optimization has become crucial for your website. In the past, only those in specific industries with high amounts of competition may have needed SEO to see their websites take the top spot in search engine results pages (or SERPs). But every industry has competition, and SEO has become necessary to reach potential customers or leads.
Without SEO, your website may never gain the exposure it needs to rank highly. Unless your site is properly optimized to load quickly, target the most relevant keywords, and directly compete with others in your industry, you may find that it is extremely difficult—or altogether impossible—to increase your sales online without investing a fortune in other marketing tactics.
An SEO company (and its organic SEO services) can help you implement the methods that are crucial for improving your visibility in searches, improving your chances of reaching potential customers or leads, while reducing the amount of money you need to spend on marketing.
2. SEO companies have experience
While you may know the basics of SEO, or have been reading articles and blog posts about the topic for quite some time now, you may not have much experience in actually optimizing your website. Or you may be learning SEO as you go, trying different tactics on your site to see what works. Does this sound familiar?
The success of your business shouldn’t be based on experiments or guesswork. If you don’t know what you’re doing, it’s actually possible for SEO to damage your site rather than help it. For example, link building can certainly help your authority, but the wrong kind of links can result in your site being penalized—and even removed from search engine results as punishment.
SEO companies have the knowledge and experience necessary to make smart decisions for your site that result in increases in your ranking and visibility, not decreases. They also typically have experience working with a variety of clients in different industries, allowing them to appropriately handle your unique ranking situation, needs, and expectations.
Partnering with one of the top SEO companies also ensures you’ll know how to handle unexpected changes, like algorithm updates or even penalties. SEO agencies have experienced these many times before, and can guide you through each potential issue smoothly and quickly.
3. SEO companies get the best results
As we already mentioned, you don’t want to leave the success of your business up to chance, or potentially damage your website. Even if you mean well, or do a great deal of research, it’s possible that you simply won’t be able to achieve the same level of success online as an SEO professional.
An SEO company with many years of experience will be able to evaluate your website, your goals, and your competitors and create a comprehensive plan to increase your visibility in search. They’ll be able to track your progress and adjust their plans to ensure you’re on the right path to achieving the best results, no matter how long that takes.
4. Outsourcing your SEO lets you focus on what you do best
If you’ve been reading about SEO for a while, you may be wondering where you’re going to find the time to optimize your website, write new content, and build links. You may also be concerned that you aren’t knowledgeable enough to handle these tasks, or that you won’t be able to accomplish them quickly enough to make a difference in your site’s visibility.
If you work with a professional SEO company, you’ll be able to focus on doing what you do best—running your business—while they take care of the rest. You’ll also be less stressed about how your website is performing in search because you’ll have the knowledge that a group of professionals are handling it for you.
5. Full-service companies can help with more than just SEO
Finally, if you opt to work with a full-service Internet marketing agency, as opposed to a company that provides strictly SEO services, you’ll be able to lean on them for all of your online marketing needs. Anytime you need help with website content, advertising, inbound marketing, web design, or anything else, you’ll know exactly where to turn.
Full-service companies also often provide discounted pricing for customers who scale up their business from a simple SEO plan to a full-service package. As you grow your business relationship with them, you’ll hopefully find that they are able to meet your needs in a timely manner, and are able to help you grow your own business and meet your broader goals—not just improve your search engine visibility.
Many full-service agencies offer bundled packages for companies looking to perform SEO, inbound marketing, content marketing, or a website redesign all at the same time, so be sure to ask about a custom plan!
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Where can you find reputable SEO agencies?
Finding a reputable SEO partner can be tricky, especially if you’ve never worked with one before. And searching the Internet for “SEO company” will return thousands of results, both local and faraway companies. How do you know who is reputable and who to avoid?
One of the best ways to find a reputable agency is to read client reviews and testimonials. Most of the time, you can find these reviews right on the company’s site, but you can also turn to sources like Yelp, Foursquare, Google, and other professional websites to learn more about the experiences that clients have had with them in the past.
You can also contact the company to ask questions about how they handle certain projects or situations. Sometimes this is the best way to get a feel for how working with a specific partner will be. If they are open and honest when answering your questions, that’s a good sign that you will have a great working relationship. Trust your gut: if anything feels “off,” move on.
WebFX is a leading SEO company
As a full-service Internet marketing company, WebFX has the knowledge, experience, and professional staff you need to see real results on your site. As one of the nation’s top SEO firms, voted the #1 SEO company in the US, you can count on us to deliver top search engine rankings and high visibility for your business.
Want to know what WebFX can do for you? Contact us today to learn more about our SEO packages, and to find out how we’ve helped companies just like yours find success online.