How to choose the best social media agency
With so many options, it’s hard to decide what social media agency is right for you. Do you choose the one that is known to drive results, or the one that is close to home?
The fact that there are so many social media marketing agencies out there guarantees that you don’t have to settle – and that you can find the perfect social media agency for you.
Here are some tips for deciding on the right agency to advertise your business with social media.
1. Get to know them
Before you sign on the dotted line, you should be sure that you get to know the social media agency. This means talking on the phone and having all your questions answered.
You should always have a consultation with the agency before making any decisions, since this allows you to learn more about their offerings, pricing, and company.
First, you should talk to them about their pricing. It’s a huge red flag if the social media agency isn’t transparent about their pricing, because it likely means there will be hidden costs and fees.
In addition, every agency should understand that in order for clients to decide if they’re the right option, you have to talk budget.
You should also talk to them about the services they provide, and never settle for an agency that doesn’t provide all the services you’re looking for. For example, if you’re set on having a Facebook marketing campaign with paid ads, blogs, and contests, you shouldn’t settle for a social media agency that only offers paid ads.
Make sure you understand the services that they offer, the services you want, and how much it will cost for the package of your choice.
You should also be sure to ask for information about their company. Is all their work done in-house, or do they outsource? Have they served clients in your industry? How many years have they been serving clients?
Answers to these questions will help you better decide if they’re a great social media agency to partner with your business.
2. Consider location
Though it’s not necessary to meet in-person to discuss your social media campaign, some people prefer it that way, and that’s okay!
If you’d rather have in-person meetings instead of skype, email, or phone communication, location is something to consider.
Though some social media agencies will fly to your location to talk details, and even fly to you on a regular basis to talk about your campaign, you should always be sure to ask.
Otherwise, if you prefer to meet in-person, you should choose an agency that is close to home, or at least a drivable distance.
3. Don’t forget about budget!
Budget is important – even though we wish it wasn’t. Although we all wish we had an unlimited budget, the fact of the matter is, when you run a business, you have to budget your expenses to ensure that all aspects of your business are taken care of.
You can’t spend your entire budget on social media marketing, which is why you have to determine how much you’re willing to spend, and stick with it.
First, do your research so that you can create a realistic budget for your social campaign. Blindly setting a budget won’t get you far, since you could be completely off the mark.
Properly planning your budget means you’ve done your research and you know how much it will cost to accomplish your social media marketing goals.
This will also help you to make a shortlist of potential social media agencies, so that you don’t have to talk to everyone you come across. This will save you time and energy.
4. Create a shortlist
Speaking of shortlists, you should create one! This will help the whole process to run smoothly and save you precious time and energy.
After you’ve considered the things mentioned above (budget, location, company culture), you’ll want to make a shortlist based off of your decisions.
After you’ve set a budget, it makes it extremely easy to go down through a list of potential social media agencies and cross a hefty amount off your list.
From there, you can cross off ones that are too far from your business to travel, and you’ll be ready to start making phone calls.
After you’ve talked with each potential agency, you’ll be able to dwindle your shortlist to a very shortlist and come to the conclusion of what social media agency is a great match for your company.
5. Don’t settle
Last but not least, don’t settle for an agency.
The process of finding the perfect social media agency for you is a time-consuming process. You shouldn’t settle on an agency just because they fit your budget, they’re just around the corner from your business, or they’re the first one you call.
It’s likely that you won’t be satisfied with the results if you don’t put the time in to find the perfect agency for you. So instead of losing money and seeing subpar results, take the time up front to do your research, and give yourself ample time to find the social media agency that will drive results for your business.
Do you need a social media marketing agency?
If you’re questioning whether or not social media services from an agency are right for you, read on to learn more about the pros of hiring an agency!
1. They do the work for you
Depending on the package you choose, you’ll be able to essentially hand over your entire social presence to an agency to manage.
This means that instead of having to check your Twitter daily to ensure that you’ve retweeted something beneficial, or having to monitor your Facebook messages, an agency will do it for you.
This frees up a lot of your own time to run your business without the hassle of also managing your social media presence.
2. They know what they’re doing
When you hire a social media agency, you’re hiring individuals that know what they’re doing. In an agency setting, employees have been trained in all things social media, and are well-versed in how to recommend the right services to get you the results you’re looking for.
They’ll be able to recommend how much you should spend on ads, and they’ll be able to write content that’s geared toward your target audience. They'll likely also create a social media content calendar to ensure that your profiles always feature new information.
This will keep you from having to learn the tricks of the trade in terms of social media, and allow you to focus on your business.
3. They have tools and resources
Agencies serve hundreds of clients, which means they want to have top-of-the-line tools and resources to ensure that they’re providing the best services.
Social media marketing agencies have access to all kinds of resources and tools that allow them to do an incredible job at marketing your company via social media.
They have access to analytics tools, ad platforms, and more, which means you’ll never have to worry about the health of your social media profiles.
4. They’re well worth the investment
If you’re on the fence about hiring a social media agency, the bottom line is — they will bring you results that outweigh what you pay for in terms of services.
Social media ads are extremely cost efficient, which means they also have a high ROI. This means that you’re not throwing money away, and instead, spending it on a marketing strategy that can truly make more revenue for your business.
WebFX social media services
If you like the sound of all or some of these social media marketing options, but aren’t sure where to start, that’s where we come in.
WebFX offers social media packages that allow you to market your business on any combination of the platforms mentioned above.
What do we offer? Let’s take a look.
At WebFX, we offer two social media management plans — standard consultation and reporting, or enhanced consultation and reporting. Our standard consultation package works for most clients, but if you’re looking to kick your social media strategy into high gear, the enhanced package could be right for you.
Regardless of what package you choose, they both include the following:
- 15 posts per social network per month
- Custom images on each social network
- Advertising campaigns
- Paid ads
- Blog posts (if you opt for 2 or more social networks)
- Custom contests (if you opt for at least 4 social networks)
- A custom-crafted social media strategy
- A social media competitive analysis
- A social media audit and recommendations from our expert social media marketers
- A dedicated social media account manager
- Daily monitoring of included social assets
- 48 business hours or less customer response time
- Access to WebFX editorial calendar and content publishing tools
- Access to WebFX social media contest tools
- Access to MarketingCloudFX
- Network setup and optimization
- Cover photo and profile photo design/optimization
- Standard monthly reporting and analysis
With all of these included perks, when you work with WebFX, you’re sure to have a well-rounded, beneficial, and effective social media marketing campaign.
In addition to social media consulting and reporting, WebFX also offers a full suite of social media advertising plans — also offered in standard and enhanced packages.
With our advertising plans, you’ll receive:
- An advertising campaign
- Unique ads
- Custom advertising images
- Social media remarketing campaign and ads (if you opt for at least 2 social networks)
- Monthly advertising targeting and copy tweaks
- Demographic targeting (if you opt for at least 2 social networks)
- Keywords, interest, user intent targeting (if you opt for at least 2 social networks)
- School/profession/workplace targeting
- Company size/industry/job title, etc. targeting
- Custom image compression and delivery of source files
- Mobile device optimized ads
- Installation of network tracking pixels on website
- A dedicated social media advertising account manager
- 48 business hour response time
- Ad account setup and optimization
Social media advertising can help take your business to the next level, since they help to increase website visits, conversions, ROI, and more.
In fact, social media spending is expected to increase to a staggering $17.34 billion in 2019. That’s a lot of budget spend, and for good reason — social media marketing drives results!
What makes WebFX a top social media agency?
With so many agency options for your marketing needs, what makes WebFX one of the top social media marketing agencies in the world?
1. We’re transparent
We know the importance of planning, and we want you to be able to plan everything from your budget spend to your top-priority goals.
That’s why we offer transparent pricing for all of our services, so that you know whether or not we could be a great fit for your company.
We also provide monthly reporting to our clients, so you know how your campaigns are working, what could be improved, and how much you’re spending on ads per month.
There are no secrets with us!
2. We provide a dedicated account manager
We want you to feel like you’re our top priority, because you are!
To show you your value, we’ll provide you with a dedicated account manager that will immerse themselves in your unique company and specific industry to better understand the goals of your campaign.
We’ll dive into a competitor analysis to understand what your competition is doing, so that we can help propel you to the top of your industry.
Best of all, your dedicated account manager will make your goals their goals – so it’s an all-around win!
3. We drive results
In the last 12 months alone, WebFX has generated $536,982,705 in revenue for our over 500 satisfied clients.
In order to increase our clients’ revenue, we’ve increased page views, time on site, and conversion rate, while diminishing bounce rate.
This is an award-winning combination that allows us to drive real results for our clients.
WebFX is a leading social media marketing agency
If you’re putting together your very own shortlist of potential social media agencies for your business, be sure to add WebFX.
We’re a full-service digital marketing agency with our headquarters located in Harrisburg, PA, but if distance is an issue, we have offices throughout the United States.
You’ll be able to chat with our specialists in-person in locations including Philadelphia, Tampa, Baltimore, Dallas, and New York City.
What makes us special is that we’re a full-service digital marketing agency – which means that we also offer tons of other services that will pair wonderfully with your social media campaign.
We offer services including SEO, or search engine optimization, PPC, or pay-per-click advertising, email marketing, content marketing and creation, reputation management, website design and development, logo creation, custom infographics, video production, and more.
We truly are a package deal, and if you work with us, you’re guaranteed to see your business grow and flourish.
If we haven’t yet convinced you, WebFX is also an award-winning company, and we have been for years.
We’ve been the number one place to work in Pennsylvania for three years running, won the Deal Crunch retail choice award for performance-based web marketing services, and have won 34 Horizon design awards over the past five years.
As a team of over 180 digital marketing masters, we’ve clocked over 1.6 million hours of expertise, and launched 1,128 websites to date.
Not to mention, we have one of the largest groups of client testimonials of any digital marketing agency in the world. We have 422!
Whether you’re looking to put your business on the map with social media marketing, or improve an existing social media campaign, WebFX is here for you.
You can contact us online for a free quote or call us today at 888-601-5359 to speak with a specialist!
We can’t wait to hear from you!
Ready to create a social media plan that drives results?
Call 888-601-5359 or contact an expert to learn more about world-class website designs by WebFX.Talk to an expert