With so many options, it’s hard to decide what social media agency is right for you. Do you choose the one that is known to drive results, or the one that is close to home?
The fact that there are so many social media marketing agencies out there guarantees that you don’t have to settle – and that you can find the perfect social media management company for you.
Here are some tips for deciding on the right agency to advertise your business with social media.
1. Get to know the agency
Before you sign on the dotted line, you should be sure that you get to know the social media company. This means talking on the phone and having all your questions answered.
You should always have a consultation with the agency before making any decisions, since this allows you to learn more about their offerings, pricing, and company.
First, talk to them about their pricing. It’s a huge red flag if a social media management company isn’t transparent about their pricing, because it likely means there will be hidden costs and fees.
In addition, every agency should understand that for clients to decide if they’re the right option, you have to talk budget.
You should also talk to them about the services they provide, and never settle for an agency that doesn’t provide all the services you’re looking for.
For example, if you’re set on having a Facebook marketing campaign with paid ads, blogs, and contests, you shouldn’t settle for a social media ad agency that only offers paid ads.
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Make sure you understand the services they offer, the services you want, and how much it will cost for the package of your choice.
You should also ask for information about their company.
Is all their work done in-house, or do they outsource? Have they served clients in your industry? How many years have they been serving clients?
Answers to these questions will help you decide if they’re a great social media strategy agency for your business.
2. Consider the agency’s location
Though it’s not necessary to meet in-person to discuss your social media campaign, some people prefer it that way, and that’s okay!
If you’d rather have in-person meetings instead of Skype, email, or phone communication, location is something to consider.
Though some social media agencies will fly to your location to talk details, and even fly to you on a regular basis to talk about your campaign, you should always be sure to ask.
Otherwise, if you prefer to meet in-person, you should choose a social media strategy agency that is close to home, or at least a drivable distance.
3. Don’t forget about budget!
Budget is important — even though we wish it wasn’t. Although we all wish we had an unlimited budget, the fact of the matter is, when you run a business, you have to budget your expenses to ensure that all aspects of your business are taken care of.
You can’t spend your entire budget on social media marketing, which is why you have to determine how much you’re willing to spend, and stick with it.
First, do your research so that you can create a realistic budget for your social campaign. Blindly setting a budget won’t get you far, since you could be completely off the mark.
Properly planning your budget means you’ve done your research and you know how much it will cost to accomplish your social media marketing goals.
This will also help you to make a shortlist of potential social media marketing agencies, so that you don’t have to talk to everyone you come across, which saves you time and energy.
4. Create a shortlist of agencies
Speaking of shortlists, you should create one! This will help the whole process to run smoothly and save you precious time and energy.
After you’ve considered the things mentioned above (budget, location, company culture), you’ll want to make a shortlist based off your decisions.
Once you’ve set a budget, it makes it extremely easy to go through a list of potential social media agencies and cross a hefty amount off your list.
From there, you can cross off ones that are too far from your business to travel, and you’ll be ready to start making phone calls.
After you’ve talked with each potential agency, you’ll be able to “shorten” your shortlist to a very shortlist and discover which social media company is a great match for your company.
5. Don’t settle for a social media agency
Last but not least, don’t settle for an agency.
The process of finding the perfect social media marketing company for you is a time-consuming process. You shouldn’t settle on an agency just because they fit your budget, they’re around the corner from your business, or they’re the first one you called.
It’s likely that you won’t be satisfied with the results if you don’t put in the time to find the perfect agency for you.
So instead of losing money and seeing subpar results, take the time up front to do your research, and give yourself ample time to find the social media management agency that will drive results for your business.
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