Did you know that content marketing generates 3x more leads than traditional marketing?
When utilized correctly, content marketing can have a profound impact on your audience and help you obtain valuable leads. Search engine optimization (SEO) content, which is adapted to perform better on search engines, helps you gain more exposure for your business.
On this post, we’ll cover the different types of SEO content you can create and provide you with six tips on how to write SEO content that your target market will not only love to read but also share with members of their industry.
Let’s get started!
What is SEO content?
Before we dive into detail about the different types of SEO content, it’s essential to answer the question, “What is SEO content?” SEO content is a combination of two things: optimizing for search engines and creating quality content for users.
SEO refers to the process of optimizing your website so people can easily find it via search engines. You optimize the information on your page to help it appear in more relevant search results.
Content refers to any information that is found and consumed on the web. SEO content is created with the goal of attracting search engine traffic to your page and capturing leads. It’s valuable information that, when optimized, drives more traffic to your website.
Together, SEO content forms the basis for SEO content marketing.
Types of SEO content
As you learn more about SEO content, you’ll find that content isn’t restricted to one format.
Here are the four most popular forms of SEO content:
Blogs are the most common form of content. Since it is very cost-effective, many businesses opt to create a blog.
A blog contains topics about your industry. Blogs are very flexible and allow you to host any content.
With a blog, you provide your audience with the knowledge they’re seeking. Offering this information is an excellent way for you to attract people to your business.
Videos are one of the most popular forms of content creation on the web. With the rise in platforms like YouTube, videos are becoming a more popular way to consume content. In fact, consumers are 10x more likely to interact with a video than a block of text.
There are many different types of videos you can create to distribute information to your audience. You can create videos that show how to use products, offer client testimonials, give tours of your business, provide general business information, and more.
Videos are an excellent way for your audience to consume important or lengthy content. It’s much easier to watch a one-minute video than to read an 800-word article.
Using this media will help you engage your audience and get them interested in your content.
Guides are a longer piece of content. They provide your audience with detailed information about a topic. When posted online, these guides are often broken up onto multiple webpages for ease of use.
You have the option to post the entirety of your guide on your site. If you want to capture leads, you can post a summary of your guide and require users to fill out a registration form to download and read the entire guide.
This is an excellent way for you to capture leads and present valuable information to your audience.
Infographics are a great, visual way to present information. Many businesses use infographics to share data and information to their audience in a digestible format. It’s a great and interactive technique for making content exciting and engaging.
This is a great tool to have when you’re trying to present statistics or trying to explain a process. Infographics make data or methods interesting and more understandable for your audiences.
How to write SEO content
If you’re ready to start creating SEO content, check out these five tips to help you get started!
1. Define your goals
Before you embark on a journey of creating SEO content, it’s crucial that you define why you’re making each piece of content. It’s important to know the purpose of your content.
You don’t want to create content to create content. Your content must have a purpose and deliver value to your audience. Page visitors need to have a reason to check out your content.
You can aim to gain brand exposure, earn more conversions, obtain downloads, and more from your content. When you know what you want to achieve with different pieces of content, you can tailor that content to meet that goal.
2. Think about your audience
When you’re creating content, you must consider your audience. After all, you’re trying to appeal to your audience and get them to check out your content. When you start writing SEO content, think about your audience and the type of information they want to see.
Research your target audience to find out the type of content that interests them. You can better tailor it to your market’s wants and needs.
It’s important to consider your audience’s interests to ensure that you’re producing the best content for them. See what type of content interests them and the kinds of topics they’re searching. This will help you drive valuable leads to your page.
3. Conduct keyword research
When you’re working on your SEO content marketing plan, it’s important to conduct keyword research. Keywords trigger your content to appear in the search results. If you want interested leads to find your content, you must choose the right keywords.
To find relevant keywords, conduct keyword research. Keyword research generates a list of potential keywords you can use for a given topic. Finding popular keywords helps you get ideas for the best content to create.
When you conduct keyword research, focus on long-tail keywords. These are keywords that contain three or more words. An example of a long-tail keyword is “how to fix a leaky faucet” or “plumbers in Harrisburg, PA.”
Long-tail keywords are better for your SEO content because they drive more interested leads. You’ll attract people that are specifically looking for your information. If someone searches for “how to fix a leaky faucet,” you know what they’re hoping to find.
Long-tail keywords help you generate the most relevant search traffic for your business. You’ll obtain more qualified leads by creating content around relevant keywords.
4. Optimize your keywords
Once you have your keywords selected, the next step is to optimize your content for them. It’s vital that you place your keywords in your content to get your page to rank for those keywords.
When you’re optimizing for keywords, you must know where and how to use keywords in your content. You don’t want to overstuff your content with keywords, as it won’t perform well in the search results or with users.
To drive the best results, you must place keywords in your SEO content where they will matter most.
You’ll always want to include keywords in the title, heading, and meta description of your content. These are key places Google looks to find keywords to understand your content. You’ll also want to include your keywords in the body text to further help your page rank.
By optimizing for keywords, you’ll help your SEO content perform better in the search results.
5. Create an editorial calendar
When you’re writing SEO content, it’s important to stay organized. If you want to see success with your campaign, create an editorial calendar.
To see the best results with content marketing, you must publish content frequently. Creating content helps you reach more people frequently.
When you’re creating an abundance of content, it’s essential that you keep track of when you’re publishing content. Your content should be spaced out to ensure that you’re consistently posting content throughout your week.
This helps you keep your business organized when it comes to posting content. You can plan to publish content at times when it’s most pertinent. For instance, an accountant could post content about how to file your taxes at the beginning of tax season.
By creating an editorial calendar, you’ll keep your content organized. It will help you create a more effective SEO content marketing strategy.
Start writing SEO content for your website today
SEO content will help you reach more leads interested in your business and get them to convert. It’s an excellent opportunity for you to help your business grow and reach new heights.