108 Fresh Marketing Stats for 2017

Marketing is changing in 2017. Are you ready?

To make sure you have the information you need to grow your business in the coming year, we’ve compiled 108 stats that define every sector of digital marketing.

Check them out for yourself and stay at the top of your industry!

SEO stats for 2017


  1. 93% of online experiences start with search engines (Source)
  2. 70% of clicked search results are organic (Source)
  3. 75% of search engine users don’t click past the first page (Source)
  4. 14.6% of all SEO leads close (as opposed to 1.7% of outbound leads) (Source)
  5. The average word count for first-page organic search results is 1,285 (Source)
  6. Google fields more than 1 trillion searches per year (Source)
  7. 89% of marketers say SEO is successful (Source)
  8. Only 33% of small- and medium-sized businesses have optimized sites (Source)
  9. 61% of consumers say they’re more likely to buy from mobile-optimized sites (Source)
  10. 71% of B2B customers start their research with search engines (Source)
  11. 43% of consumers research products while in a store (Source)
  12. 50% of search engine users visit a store within a day of a local search (Source)
  13. 40% of marketers say algorithm changes are the biggest challenges to SEO (Source)
  14. 38% of marketers say budget constraints are the biggest challenges to SEO (Source)
  15. B2B customers are 57% of the way to buying before they perform an action on your site (Source)

PPC stats for 2017


  1. Roughly 80% of all companies focus on Google AdWords for PPC (Source)
  2. 46% of people can’t identify ads in search engine results pages (Source)
  3. 41% of all clicks go to the top three paid ads in search results (Source)
  4. 65% of all high-intent searches result in an ad click (Source)
  5. PPC visitors are 50% more likely to buy than organic visitors (Source)
  6. 65% of B2B companies have acquired customers through LinkedIn ads (Source)
  7. Search ads increase brand awareness by as much as 80% (Source)
  8. 52% of PPC clicks come from mobile (Source)
  9. 32% of companies use PPC to sell products directly to consumers (Source)
  10. In 2014, Google’s ad CTR increased by 20% (Source)
  11. On average, businesses earn $3 for every $1.60 spent on AdWords (Source)

Content marketing stats for 2017


  1. Content marketing costs 62% less than traditional marketing (Source)
  2. Content marketing generates 3x more leads than traditional marketing (Source)
  3. 88% of B2B marketers use content marketing (Source)
  4. Businesses that use content marketing get 6x more conversions than businesses that don’t (Source)
  5. 73% of major organizations hire someone specifically to manage content marketing (Source)
  6. Only 42% B2B marketers say they’re effective at content marketing (Source)
  7. 60% of marketers create at least one piece of new content daily (Source)
  8. Content marketing leaders experience 7.8x higher annual growth (19.7%) than their followers (2.5%) (Source)
  9. 57% of marketers said custom content was their top priority in 2014 (Source)
  10. 78% of CMOs believe custom content is the future of marketing in general (Source)
  11. 39% of marketing spend goes to content marketing, according to B2B marketers (Source)
  12. 48% of small organizations have documented content marketing strategies (Source)
  13. 41% of large organizations have documented content marketing strategies (Source)
  14. 58% of marketers say original written content is more important than other formats (Source)
  15. On average, B2B marketers use 13 content marketing strategies (Source)
  16. 72% of marketers believe branded content is more effective than magazine advertising (Source)
  17. 69% of marketers say content is better than direct mail and public relations (Source)
  18. 60% of marketers reuse content between 2-5 times (Source)
  19. 64% of B2B marketers outsource writing (Source)
  20. 72% of marketers produce “significantly more” content than they did last year (Source)
  21. 82% of marketers who regularly blog see positive ROI from inbound marketing in general (Source)
  22. 76% of B2B marketers blog (Source)
  23. 81% of marketers plan to increase original written content (Source)
  24. In marketing, infographic usage grew from 9% to 52% (Source)
  25. Infographic demand has grown 800% in one year (Source)
  26. 28% of marketers want to learn more about podcasting (Source)
  27. 44% of marketers say content production is their biggest challenge (Source)
  28. Only 10% of marketers use gamification to reach customers (Source)
  29. Content with visuals gets 94% more views than text-only content (Source)
  30. Videos improve conversions by 86% (Source)
  31. 55% of marketers say they’ll prioritize visual content (Source)

Email marketing stats for 2017


  1. For every $1 spent, email marketing generates $38 in ROI (Source)
  2. 89% of marketers say email is their primary lead generation strategy (Source)
  3. 41% of marketers rely on email marketing analytics for performance data (Source)
  4. The top 20% of email marketing companies earn an ROI of 70-1 or more (Source)
  5. Email list segmentation increases CTR by 5% (Source)
  6. 33% of all emails are opened on iPhones (Source)
  7. 61% of consumers enjoy weekly promotional emails (Source)
  8. 32% of companies report an increase in revenue within one year of using marketing automation (Source)
  9. Personalized subject lines increase email opens by 41.8% (Source)
  10. 82% of all companies use email marketing (Source)
  11. Email is 40x more effective at getting customers than Facebook or Twitter (Source)

Social media marketing stats for 2017


  1. 2.3 billion people use social media (Source)
  2. 87% of marketers use social media, the most common form of content marketing promotion (Source)
  3. 91% of B2B marketers distribute content through LinkedIn (Source)
  4. 73% of B2B marketers distribute content through YouTube (Source)
  5. 20% more B2C marketers used LinkedIn this year than last year (Source)
  6. 74% of people use social media when making purchasing decisions (Source)
  7. 90% of young adults (18-29) use social media (Source)
  8. The most important social networks to teens and young adults are Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%), and Tumblr (4%) (Source)
  9. Facebook influenced 52% of its users’ purchases in 2015 (Source)
  10. 92% of all Twitter interactions are link clicks (Source)
  11. 90% of Instagram users are younger than 35 (Source)
  12. More than 50% of YouTube views come from mobile devices (Source)
  13. The average mobile session is 40 minutes (Source)

Influencer marketing stats for 2017


  1. 92% of people trust recommendations from other people over brands (Source)
  2. Between 2013 and 2016, interest in influencer marketing jumped 90x (Source)
  3. 84% of marketers use influencer marketing (Source)
  4. 81% of marketers say influencer marketing works (Source)
  5. 74% of consumers use social media to make buying decisions (Source)
  6. 73% of marketers say they have influencer marketing budgets (Source)
  7. Influencer marketing on Twitter increases purchasing intent by 5.2x (Source)
  8. Influencer marketing delivers 11x higher ROI than other Internet marketing (Source)
  9. 49% of people rely on recommendations from influencers when buying (Source)
  10. Word of mouth advertising retains customers 37% better than other advertising (Source)

Native advertising stats for 2017


  1. In four of six study groups, most participants couldn’t discern native advertising from real articles (Source)
  2. Native ad headlines generate 308x more customer attention than images or banners (Source)
  3. 63% of all mobile display ads will be native ads by 2020 (Source)
  4. Native ads earn 53% more views than traditional banner ads (Source)
  5. Native ads generate 53% higher purchase intent than traditional ads (Source)
  6. Only 5% of native ads actually say “ad” (Source)

Marketing audience stats for 2017


  1. 200 million people use ad blockers (Source)
  2. People spend an average of 37 seconds on an article (Source)
  3. 96% of consumers think the ad industry doesn’t act with integrity (Source)
  4. 73% of Millennials say it’s their responsibility to help loved ones make smart purchases (Source)
  5. Teens are 7x more interested in and attached to YouTube stars than traditional celebrities (Source)
  6. The average Internet user spends 28% of their time on social media (Source)
  7. 189 million Facebook users (18%) only use it on mobile (Source)
  8. 84% of social media users follow brands (Source)
  9. 63% of all Internet users regularly watch YouTube (Source)
  10. 89% of Millennials trust friend or family recommendations more than brand claims (Source)
  11. 44% of Millennials are willing to promote products through social media for rewards (Source)

What’s your 2017 marketing strategy?

Have you started working on your 2017 marketing strategy? What’s it look like?

Let me know in the comments!

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